Kadro Merchant Boosts Internet Sales Economically, Efficiently and Profitably

RALEIGH, NC — October 15, 2001 — Kadro Solutions announced today the formal launch of their new software; Kadro Merchant. The company is announcing the general availability of the software after working closely with Wilmington, North Carolina based Reeds Jewelers (www.reeds.com) as a beta customer.

Kadro Merchant has all the firepower needed by large businesses to run a business-to-consumer operation on the Internet, but at a cost that makes it affordable for medium and small businesses. The company is offering the software as a managed or ASP solution for companies that need an online store, but cannot manage or do not want to manage the IS functions internally.

Kadro Merchant is an innovative, turnkey managed service that makes doing business on the Internet economical and easy. Developed by Kadro Solutions, Inc., Kadro Merchant allows businesses to efficiently maintain online catalogs and customer orders, manage Web site content, handle product pricing and promotions, and generate automated e-mail promotions.

The revolutionary service has produced impressive results in just a few months for Reeds Jewelers, a leading name in the retail jewelry industry with more than 100 stores in 20 states. Reeds entered the world of Internet retail a couple of years ago, but found it to be an expensive prospect until engaging Kadro Solutions. Reeds Jewelers is using Kadro Merchant to easily manage and run their e-Commerce web site.

"We've already met with success in managing content to deliver timely offers to our customers, and our conversion rate (of browsers to buyers) is rapidly growing," said Michael Pellington, E-Commerce Manager for Reeds Jewelers. "The Kadro Solutions team has been responsive to our needs, and we look forward to working jointly with them for a record-setting holiday season."

Pellington credits Kadro Merchant with over 90-percent savings in the cost of doing business online. He added that the flexibility to customize content is an invaluable advantage that the groundbreaking service provides.

"There's no reason to build an Internet retail Web site from the ground up anymore," said Rick Johnson, President and Chief Executive Officer of Kadro Solutions. "Subscribing to Kadro Merchant and utilizing its sophisticated content management and staging technology will have you selling profitably online within weeks, not months."

About Kadro Solutions
Founded in February 2001, Kadro Solutions, Inc. develops innovative products and provides custom software services to companies that need fundamental e-Business solutions. Kadro Solutions is based in Raleigh, NC with an additional office in Matthews, NC. For more information, visit their Web site at www.kadrosolutions.com.

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