Managing Storefront

Secure and easy-to-use web-based content management and order administration.

Kadro Merchant provides a secure, password protected administration interface for managing and operating your website. This includes the Content Management System (CMS) for all website content; merchandising features for products, categories and promotions; and all of the built-in storefront features such as store locator, job postings manager, customer testimonials, etc. The admin interface also provides comprehensive tools for Order Management, Shipping Cost Management, Account Management, E-mail Notification Management, Affiliate Marketing tracking, Website Analytics, and Data Reporting.

Merchandising Tools

Merchandising Tools

Kadro Merchant's secure web-based administration site includes the merchandising tools for your website administrator to setup and control the categories of your product catalog; all of the data, descriptions and media for your products; all of your online promotions and coupons; and the ability to moderate product ratings and reviews contributed by your customers.

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File Manager

File Manager

Kadro Merchant's File Manager provides easy-to-use access to all of the files (HTML, Stylesheets, Javascript, images, documents, etc.) that make-up the templates and pages of your e-commerce site. The majority of the content that makes up your online product catalog (categories, promotions, and products) is managed through the various Merchandising Tools since these data elements are stored in your website's database. However, other content areas of your site or changes to your website's structure and navigation may require updating the files and templates by using the File Manager.

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Shipping Manager

Shipping Manager

Kadro Merchant provides several administration tools and interfaces to help you setup and manage the shipping costs added to your customer's orders including tiered based shipping cost based on total order value, optional integration with UPS and FedEx for calculating shipping cost rates per product, and optional shipping cost overrides per product and geographical location.

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Storefront Features Content Management

Storefront Features Content Management

All of the built-in Storefront Features of Kadro Merchant, such as the store locator, customer testimonials, job postings, account management, etc. include easy to use content management interfaces to manage and control the content of these interfaces.

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Order Management and Fulfillment Process

Order Management and Fulfillment Process

Kadro Merchant's secure and easy-to-use Order Manager administration tool is flexible and customizable to fit your order management and fulfillment process. The Order Manager provides the ability to easily manage orders through the steps of new, in-progress, and shipped with features for handling back-orders, split-shipments, multi-carrier shipments, returns processing, back-office integration, EDI and drop-shipper order feeds, and multi-site and integrated marketplace (Amazon's Seller Central and eBay Store) order management.

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Website Analytics

Website Analytics

Kadro Merchant provides both off-site and on-site web analytics for measuring, reporting and analyzing web usage. For off-site web analytics, this includes integration with Google Analytics for enterprise-class web analytics and reporting of website traffic, e-commerce transactions and goals conversion; and configurable integration with Coremetrics for advanced and sophisticated web analytics tracking and reporting. For on-site web analytics, Kadro Merchant includes basic tracking and reporting for visits, visitors, page views, search engine referrals and internal product search statistics.

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Affiliate Marketing and Tracking

Affiliate Marketing and Tracking

Kadro Merchant provides the integration components for utilizing the affiliate marketing services and lead generation from LinkShare and LinkConnector. Kadro Merchant also provides a simple and easy-to-use tool for setting up and tracking e-commerce conversions for any 3rd-party website's referral link back to your website.

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Data Reporting

Data Reporting

Kadro Merchant's administration tool provides several built-in reports for analyzing revenue and sales, orders, abandoned shopping carts, sales taxes collected, affiliate network click-throughs and order conversion, and e-mail signups. Kadro Merchant also includes an On-Demand reporting tool that allows you to build your own reports regarding sales and orders.

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E-mail Notifications

E-mail Notifications

The Kadro Merchant system includes several automated e-mail notification templates that are triggered by different actions that occur in the placement and management of orders in the system. These e-mail notifications alert the customer about each stage of their order or if there are any issues encountered during the fulfillment of their order.

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Call Center Agent Storefront

Call Center Agent Storefront

Kadro Merchant includes a secure and easy-to-use interface for accepting and processing orders over the phone that's integrated into your e-commerce storefront. Enter in new customers or easily retrieve information for existing customers, the Kadro Merchant admin order interface enables you to quickly build a shopping cart for phone, faxed or catalog orders leveraging the same infrastructure and processes used for web-based orders.

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"We’ve done a lot together with Kadro in our day to day operations with eBay and they have been a key partner and at many times our lifeline." Tracy WakiDirector Marketplace, Target.com