Storefront Features

Built-in components that yield a comprehensive website storefront.

Kadro Merchant includes many built-in components and content managment interfaces that are common for most B2C and B2B e-commerce websites. These include components and content management tools for Store Locator and Events, Brands offered, Customer Testimonials, Product Registration, Careers and Job Postings, and Customer Accounts.

Kadro Merchant includes interfaces for creating dynamic content that can be categorized and cross-linked with products.

Also available are baseline templates for the various policies that are needed for any e-commerce website as well as navigation integration of these policies within the shopping cart and checkout process to ensure setting the right expectations with online customers.

Each of the built-in storefront components include easy-to-use content management tools so that your website can stay current and relevant.

E-mail Signup and Marketing

E-mail Signup and Marketing

Reaching out to customers via e-mail is a proven and cost-effective marketing strategy to build an on-going relationship with your customers and drive revenue for your e-commerce website. You can easily use e-mail to offer customers special promotions, additional news and information about your products and services, and informative content that will send them back to your website. As part of your e-mail marketing strategy, you will need the mechanism to signup new users and customers to your e-mail mailing list. Kadro Merchant includes built-in interfaces to make e-mail signup and e-mail opt-in/opt-out management easy.

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Store Locator

Store Locator

Show your customers where they can locate your stores or where to purchase your products including geographical location information, contact information, online maps and driving directions. The Kadro Merchant store locator provides the capability to define multiple location types (corporate, retail, affiliate, subsidiary, wholesaler) and define multiple Companies to organize multiple locations within a hierarchy. Special time-sensitive store events can be defined. Specific Brands can be defined and associated with specific locations to show brands that an individual store will carry.

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Customer Testimonials

Customer Testimonials

Kadro Merchant includes the tools to manage customer testimonials for easy display on your website. Testimonials can include optional photograph or image to represent the customer. Testimonials can be shown randomly on any or all web pages as well as showing all testimonials on a single page.

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Product Registration

Product Registration

Kadro Merchant includes a built-in interface for capturing customer information for product registration and warranty policy requirements. This enables you to drive customers back to your website when purchasing your products through retail stores or other channels. Product registration form can be customized to specify products purchased by type and model number. Product registration form includes capability to allow customers to opt-in to your email mailing list.

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Customer Accounts

Customer Accounts

Kadro Merchant includes user account management so that customers can register for accounts, access pages on your website via login and password, check order history, view and print receipts, view and access purchased content, view and edit their account profile, manage email opt-in status, and access data and forms customized for logged in user access.

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Careers and Job Postings

Careers and Job Postings

Kadro Merchant includes components to list job openings for your company by position type and location with ability for receiving online job applications and resumes. Provide secure access for HR representative to upload job position profiles and receive job applications.

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Corporate Blog

Corporate Blog

Utilizing a blog as part of your e-commerce website can be an effective tool for publishing content about your company and your products and services, an essential element to your overall SEO strategy, and a valuable tool to reach customers and fans of your brand. We recommend Wordpress as the platform of choice for blogging. As part of your website implementation, Kadro can adapt your website design to a Wordpress theme for a consistent look and feel for your company blog.

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Dynamic Content Cross-sells

Dynamic Content Cross-sells

Your website may benefit in providing dynamic content for your users that is associated and cross-sold with specific products. For example, recipes that are cross-sold with cookware products. Kadro Merchant includes components for adding dynamic content to your website that can be cross-sold (cross-linked) with your products.

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Policies

Policies

It's important to set the right expectations with your customers during the online shopping experience about shipping costs and delivery times, how refunds and exchanges will be handled, product warranties, and privacy of information. There are also many legal reasons to make sure these policies are properly disclosed to protect your business. Kadro Merchant includes several baseline templates for the most common policy documents needed for an e-commerce website. We can easily incorporate your business' policies within the Kadro Merchant templates to make sure these expectations are being set with your customers enabling you to build confidence and trust with your online brand.

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"Kadro has provided us with systems that have been customized and integrated into my business. We have international e-commerce, email marketing, and one of the most robust learning management systems that I have ever seen. Kadro developed it all. Kadro has helped us gain business by providing the highest level of technology combined with the highest level of service. If you're looking to grow your business and stabilize your Internet presence, call Kadro." Jeffrey GitomerFounder and CEO, Buy Gitomer Inc.