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BOPIS - Spicy Filipino dish or eCommerce business strategy

BOPIS signage - online shopping and easy pickup

BOPIS – Spicy Filipino dish or eCommerce business strategy?  YES!

In a prior blog post I pointed out the fact that in today’s world of online commerce customers expect both convenience and choice when it comes to paying for the items they buy online. But what about convenience and choices in other aspects of the online purchase? When actually receiving those online purchased items, not so long ago a consumer had two choices – buy online and have them delivered OR go to a store to buy them and take them home from the store. For what is sometimes termed a pure online retailer, the choices for their consumers remain the same, buy online and get it delivered. But for those merchants who have an eCommerce website and physical store location(s), their consumers often have another option called BOPIS, also sometimes shown as BOPUS or click-and-collect. This hybrid shopping and delivery choice can present a real competitive advantage over the pure online retail experience.

BOPIS. WHAT IS THAT?

BOPIS (buy online, pick up in-store) is an increasingly utilized tactic for consumers to shop and place orders online and then pick up their purchases at brick-and-mortar stores, sometimes even the same day. BOPIS is a part of the larger multi-channel shopping trend that has been emerging since around 2013 when retailers like WalMart, Target and others began to adopt the tactic. It allows retailers and consumers to merge the online, in-store and mobile experiences when selling products and making a purchase respectively.

CONSUMER SEE TANGIBLE BENEFITS

A customer’s BOPIS purchases will be stored in any number of locations at a retailer’s store - the customer service desk, a storage locker or in a designated BOPIS location for convenient in/at-store pickup.   At times, that pickup can occur on a 24/7 basis for extra consumer convenience. To help incentivize BOPIS activity, some retailers offer discounts on BOPIS orders. And the consumer knows for certain that the item is available in advance of a store visit, which in the past could result in out-of-stock disappointments.  One additional benefit of BOPIS is the local effect. Consumers get the chance to buy local and pick up from a retailer in their local community which helps to support the local economy and at times local manufacturers as well.

RETAILERS GET BOPIS BENEFITS AS WELL

For retailers, it allows them another path to shape the customer experience by encouraging shoppers to visit their brick-and-mortar stores, while still doing the shopping online. This can provide a number of additional retailer and consumer benefits like providing an avenue for additional sales to occur in-store during pickup, a mechanism for strengthening customer engagement and affording the potential for increased brand loyalty. BOPIS can also reduce retailer delivery and fulfillment costs.

BOPIS CAN PRESENT RETAILER CHALLENGES

Yet BOPIS is not without its challenges for the retailer and their eCommerce systems.  The retailer must be able to show inventory visibility in real-time at its store locations so customers know what's currently available and where it is available. With the trend towards greater online shopping continuing and the desire to be as contact-less as possible in retail transactions as part of the COVID response, stores are looking to rethink their layouts to better handle the volume of online orders and to accommodate things like curbside pickup services. They have to also examine their product ordering and inventory processes to ensure that they can fulfill orders quickly and without excessive out-of-stock occurrences. Plus there is the ever-present risk of a greater degree of fraud.

IS BOPIS BEING USED? 

According to retail trend information published by Offers.com (2020 Retail Trends), 64% of U.S. adults will use BOPIS in 2020.  It seems to be a particularly popular option among busy parents in the 35+ demographic.  

BUT WHY?

Again referencing research published by Offers.com, consumers like not having to pay shipping and not having to wait for an item to ship as key reasons.  There are others factors as well like avoiding possible package theft risks when an item is delivered and being able to instantly check their order and return it immediately is there is something wrong. 

Not all items are ideal for being included in the BOPIS model, but plenty of today’s most popular product categories work well in this shopping and pickup model such as consumer electronics, apparel and even groceries. 

HOW DOES KADRO FIT IN?

For the online retailer, whether you choose to offer BOPIS or not, it’s essential that you choose the right technology partner to help you create and support your ongoing ecommerce business.  Kadro offers a broad spectrum of eCommerce services including B2B and B2C eCommerce website development, Marketplace solutions, analysis and optimization services, ERP/OMS/PIM/CRM integrations and more. With a team of knowledgeable, certified Magento 2 developers and as an Adobe Gold Solution Partner, we have been successfully delivering eCommerce solutions for our clients in a wide array of industries since 2001. When you are ready to make your vision for selling online a reality, we are here to help.  Give us a call at 877-435-3453 and be sure to spend some time on the website for more information about Kadro and all of our services.  

Oh and for those of you curious about the spicy Filipino version of BOPIS, Bopis is a spicy Filipino delicacy made of minced pork lung and heart cooked in onions, garlic, and chili peppers. Popular as an appetizer, it is also commonly served as a main entree. Like adobo, afritada, and other Filipino classics, there are many regional interpretations of this dish.  Happy eating!  

What is one of the biggest challenges to running a successful eCommerce store?

Calculators and computers calculating sales taxes

What is one of the biggest challenges to running a successful eCommerce store?

Taxes. More specifically sales and use tax.

Fluid would certainly be one way to describe the world of tax. It’s a world where change is inevitable and not being knowledgeable and compliant is both risky and quite possibly costly. If you are like most eCommerce retailers, you want to sell your product(s) everywhere you can. The more geographic areas your eCommerce store reaches the greater the sales potential. The downside? Navigating the troubled waters of tax rules and regulations.

Did you know that there are more than 12,000 state and local tax jurisdictions in the U.S.?

And their rules and regulations are constantly changing!

US map of counties in color

Given the unprecedented changes to both selling and buying behaviors resulting from COVID-19, businesses large and small across the country are responding to a new economic reality; a reality in which e-commerce is playing a greater role. And many predict that the role of eCommerce will continue to expand with its changes being here to stay.


Computer with eCommerce graphic on screen

So one can surmise that with fundamental changes in how people shop and purchase in favor of eCommerce businesses, more tax regulations and increased potential for audits will not be far behind. 

What’s an eCommerce business owner to do?  The smart bet would be to manage your entire sales and use tax process with tax technology automation from a provider like Vertex, a Kadro technology partner.

Why Vertex?

  • Over 40 years experience in tax technology
  • More than 4000 customers
  • Their solutions are used by over 55% of the Fortune 500

Vertex Indirect Tax is designed to manage the end-to-end tax lifecycle -- automating calculation, returns, and exemption certificate management in a single solution.  The system integrates with your Magento eCommerce platform (You are on or considering Magento for your eCommerce needs aren’t you?) to deliver accurate tax calculation on every sales transaction.

With Vertex Indirect Tax:

  • Charge Your Customers the Correct Tax on Every Sale
  • Pay the Right Tax on Your Purchases
  • Get Accurate Tax Reporting and generate signature-ready returns

VERTEX offers other tax solutions as well for things like payroll taxes, lease taxes and more.

Read more about Vertex solutions by visiting the Solutions page of their website.

Tune in to one of their informative webcasts by visiting their Webcasts and Events page. 

Don’t let taxes get in the way of your eCommerce business.

Kadro eCommerce Insights Newsletter- August 2020

uno-alla-volta-banner-products-and-collectible-banner

Insights for August 2020

  • Uno Alla Volta showcases artisan-crafted products and collectibles via its upgraded and enhanced Magento 2 B2C website
  • Technology Partner of the Month - Gorgias, provider of Helpdesk Solutions for eCommerce
  • Meet Karen Abrams, Software Quality Assurance Engineer
  • Explore our latest blog posts

Upgraded and Enhanced Magento 2 B2C eCommerce Website Showcases Uno Alla Volta's marketplace of artisan-crafted products and collectibles

Uno Alla Volta products and collectible banner
Uno Alla Volta means "one at a time." It’s a meaningful way to describe the products and collectibles designed and handcrafted by artisans throughout the world that are available for purchase on the Uno Alla Volta eCommerce marketplace. The artisans making the products sold by Uno Alla Volta use techniques and technologies that are both old and new – some passed down through the generations, others more modern and newly developed.

The Uno Alla Volta vision is “to bring the human connection into every interaction with every customer, artisan, co-worker, and supplier – thereby enriching their lives. By so doing, we enrich each of our own lives as well.” This vision manifests itself in the Uno Alla Volta storefront, a place that provides handcrafted fashion and designer accessories, home decor, kitchen, decorative glass, and pottery sold to consumers across the globe.

The Uno Alla Volta story is one filled with the essence of craftsmanship and the joy of human spirit. Learn more about it at About Uno Alla Volta https://www.unoallavolta.com/about-us.

Back in early 2019, Uno Alla Volta was facing a number of business and technical challenges. The initial implementation of their Magento Commerce website by a previous partner did not meet the company’s expectations. The website had ongoing performance and reliability issues which negatively impacted their eCommerce business.

Uno Alla Volta hired Kadro to assess and improve their eCommerce solution on Magento Commerce. The project direction and goals became clear quite quickly. Reorient the site's implementation to a Magento-standard approach, stabilize the website’s implementation and in so doing return the company’s eCommerce business to a path of growth that supports their customer base.

So the team at Kadro got to work and within a few short months was ready to implement a revised and stabilized Uno Alla Volta website. Looking back from today, one can say that the project goals were achieved. The site is now more stable, updates for minor and major Magento upgrades are less costly, the site's content is easier to manage, and the site search experience is greatly improved. Uno Alla Volta website page image

Here is what Martina Honovich, Digital Marketing Manager at Uno Alla Volta, had to say about the experience.

Our partnership with Kadro started as a site rescue. After a failed migration and launch to Magento with a different vendor, the Kadro team worked endlessly to get our website stable, upgraded and back on track. We needed a partner to step up and support us through it all and Kadro has delivered. I look forward to the continued partnership as we enhance our website and drive growth to reach our eCommerce goals.”

“We extend our sincere appreciation to the management and marketing team at Uno Alla Volta for placing their trust in Kadro during a particularly precarious period for their online business,” stated Ariel Mordetsky, Vice President of Revenue at Kadro.

To learn more about this project, visit the Uno Alla Volta Portfolio page in the Portfolio area of the Kadro website.


Technology Partner of the Month 

Gorgias provides helpdesk solutions for eCommerce helping merchants transform their customer service from a cost center into a profit generator. With Gorgias, online merchants can provide enhanced, personalized, customer experiences based on data from their Magento eCommerce platform. The system provides the ability to create rules-based automated responses to repetitive customer questions which saves valuable support agent time. And the system uses advanced machine learning to detect the intents and sentiments of customer messages which helps merchants set priorities and categorize tickets based on what they're about. Learn more by visiting the Gorgias website. 


Karen-Abrams-image

Quality assurance, perhaps not the most glamorous sounding occupation, yet none is more essential to the success of software development and implementation projects. After all, it is quality assurance professionals that ensure a company meets their clients' expectations by making certain software builds, in this case Commerce websites, are thoroughly tested from top to bottom and are in-line with the company’s quality standards, customer’s requirements and overall project deliverables.

Enter Karen Abrams, Kadro’s Software Quality Assurance Engineer

Karen is both a company and industry veteran having worked at Kadro for over 12 years and before that for many years at other well-known technology companies. As such, Karen has worked on just about every project that has come through the door at Kadro - testing almost all of them. Aristotle reportedly once said, “Quality is not an act. It is a habit.” Karen is in the habit of ensuring quality in the websites Kadro engineers for its clients. That’s why she is in charge of QA for the entire company. Of her role she states “I never thought about a QA job, but it's perfect for me.”

What does it take to be a successful quality assurance engineer?

  • A mixture of technical and interpersonal knowledge, skills and experience. 
  • Absolute attention to detail. 
  • Strict adherence to processes, especially ones centered around software testing. 
  • A firm grasp of computer science and software engineering principles. 
  • The innate ability to communicate to individuals within a diverse project team that they are doing something wrong. This is something Karen points out as being “getting paid to do what comes naturally.” 

How does Karen match up against these success criteria?

Pretty well we’d say! After all, academically she was her high school’s valedictorian and she followed that up rather nicely with what we’ll call triple success at the collegiate level by earning a Bachelor of Engineering degree from Vanderbilt University. Why triple success? She did it with a triple major in electrical engineering, computer science and math. Now that’s impressive! Always one to keep the acquisition of knowledge at the forefront, Karen is also a Adobe Certified Expert - Magento Commerce Business Practitioner which obviously comes in handy given her involvement in all those Magento website projects for Kadro customers. May need a bigger business card though to fit that one in.

Change will do you good

Karen has seen her share of change over the years as Kadro matured from a company located in a small office off Old Wake Forest Drive in Raleigh, with barely 10 people, a handful of projects, and a ping pong table (a useful outlet for finding inspiration and channeling frustration) to what she describes as the present first-class office space on Corporate Center Drive where the company is headquartered now. It’s a company that has grown to a staff of over 60 people (all U.S. based) and more projects than she’d care to count.

When asked about what she likes about Kadro, Karen mentioned a few things. First on the list, the respectful environment. “Anytime I say something, it's taken seriously and acted on quickly (unlike with children or the ex)”. Ah, she has a sense of humor as well. Other things she particularly likes, “My smart, dedicated, hard-working coworkers and being able to work from home occasionally (pre-Covid era) and full-time now.”

Outside of the office, Karen pursues her long-time interest in Genealogy, a subject that continues to gain widespread attention, and she keeps up-to-date on the world of finance by listening to financial podcasts on a daily basis, plus she’s an avid reader - historical fiction about women is a favorite.


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New Blog Post 

Your eCommerce Store Customers Want This!


Coming Soon!

More informative blog posts and an eBook!  Stay tuned for future announcements.


Ready To Move To Magento Commerce?

Having ongoing troubles with your existing Magento website implementation?

Need help analyzing and optimizing your current Magento website?

Looking to migrate your website from Magento 1 to Magento 2?

Your eCommerce store customers want this!

ecommerce payment options graphic

There are many keys to being a successful online merchant.  But in the end it’s really all about the customer experience, whether your customer is a business or an individual consumer.  As a person who has overseen the creation and operation of a number of B2B and B2C eCommerce websites over the years using Magento and other technologies, I can speak first-hand about the importance of customer experience and two essential factors that are sometimes taken for granted or simply overlooked – convenience and choice. Online shoppers value these two things greatly and typically make the decision about where to shop and buy weighing these heavily in their decision criteria. 

Fortunately Magento Commerce, in conjunction with its many technical partners, provides an environment that gives you, the online merchant, an optimal mix of convenience and choice. Nowhere is this more apparent than in the area of payment gateways. In case you are unfamiliar with the term “payment gateway”, it is a third-party service provider that automates payment transactions between an online store and its customers. 

In today’s world of online commerce, customers expect both convenience and choice when it comes to paying for the items they buy online.  Choosing the right payment solutions provider is therefore something you should take seriously.  When selecting a payment solutions provider you don’t have to pick just one, although many of the major players in this space offer a wide array of payment choices so it certainly is possible to select just one. The goal is to provide your customers with both convenience and choice, so providing several payment solutions options would typically be preferable. 

The universe of choice in this area continues to expand. Today I’ll focus on a few options; some of which you mostly likely have heard of, others perhaps not. This is NOT an exhaustive list of available choices.  Remember that the payment solutions options you choose should align with your short and long term business goals and should also meet your needs in terms of price, security and functionality.

So let’s explore in brief a few of the major players - Amazon Pay, Braintree, APS, Authorize.net, and Cybersource.

Amazon Pay logo

One of the top payment solutions available for eCommerce businesses today is Amazon Pay.  Amazon Pay is a solution that hundreds of millions of Amazon customers know and trust.  Offering Amazon Pay as one of your payment options can provide a number of advantages to both you and your customers including optimizing and simplifying the checkout process in just a few clicks for those customers with Amazon accounts using their Amazon account information; enhancing the customer experience and improving customer satisfaction with Alexa by allowing delivery notifications via Alexa-enabled devices to reduce customer concerns about their order status and advanced fraud prevention which is a critical element in the online commerce world.

Braintree logo

Braintree offers payment solutions that cover a number of popular and emerging payment methods. The company points out that they are the only payments platform that delivers PayPal, Venmo (in the U.S.), credit and debit cards, and popular digital wallets like Apple Pay and Google Pay in a single, seamless integration, so an online merchant gets a wide array of choices right from the start.    

With Braintree solutions you can drive greater conversions, increase operating efficiency, expand your business reach and help to mitigate risk related to fraudulent transactions while keeping payment data secure and maintaining PCI (payment card industry) compliance.

APS PAyments logo

APS has been in business for over 11 years providing reliable, omni-channel, B2C and B2B integrated payment solutions for businesses.  APS Payments seamlessly integrates with multiple leading ERP, eCommerce, CRM, POS, and Mobile applications.  APS Payments is a payment gateway and processor that is trusted by thousands of merchants daily to process payments. 

The company works diligently to offer the lowest credit card processing rates, provide strong processes to help reduce risk and to supply the best payment solutions for its customers.

Authorize.Net logo

Authorize.net has been working with merchants and small businesses since 1996. As a leading payment gateway, Authorize.Net is trusted by more than 430,000 merchants, handling more than 1 billion transactions and $149 billion in payments every year.

Authorize.net makes it easy for customers to pay by accepting the payment types they prefer to use including major credit cards, signature debit cards, e-checks and digital payment solutions.  Authorize.net supported payment types include Visa, MasterCard, Discover, American Express, JCB, PayPal, Visa SRC (Secure Remote Commerce), Apple Pay, Chase Pay and E-check. 

As with other payment solutions, Authorize.net offers retailers a wide array of convenient features designed to make it easier for you to focus on your business and customers.  Take the worry out of payments and payment processing with solutions from Authorize.net. 

cybersource logo

Started in 1994, Cybersource pioneered online payment and fraud management services for medium and large-sized merchants. Today, Cybersource’s modular platform lets you select the payment management solutions you need, when it’s right for your business - to help maximize growth. Aside from payment acceptance solutions, Cybersource also provides robust fraud & risk management solutions and top-notch customer service. Plus merchants can access additional services, including global tax calculation, recurring billing and more.

You can find a list of more of our technology partners by visiting the PARTNERS page of the Kadro website.  

IN CONCLUSION

So there you have it, a glimpse into the world of payment solutions for online retailers.  As you can see, there are many, many payment options and solutions providers for an online retailer to consider.  And most of the providers make the same general claims about their focus on data security, PCI compliance, fraud protection, range of payment options and flexible pricing, so it will take an investment of your time to learn about the option(s) that may be best for you and your online store. It’s time worth spending as the payoff in terms of more satisfied shoppers and customers can be significant.

Kadro is here to help. Should you want to learn which solution(s) is best for you, contact your Kadro Account Manager. Don't have one yet? Give us a call at (877) 435-3453.

Kadro eCommerce Insights Newsletter-July 2020

Boss PetEdge

Insights for July 2020 - In this issue

  • Boss Pet Products, Inc. (dba Boss PetEdge) successfully re-platforms two B2B eCommerce websites to Magento 2
  • Miss the July 9th webinar on building a Multi-Vendor Marketplace? Watch the replay.
  • Technology Partner of the Month - dotdigital
  • Meet Cameron Rogers, Director of Engineering at Kadro
  • Explore our latest blog post

New B2B Magento Websites Launch: PetEdge and Boss PetEdge Dealer Services

PetEdge B2B ecommerce website home page

PetEdge website shown above...

We love our pets. And all that love requires a very large industry to provide the goods and services pet owners demand for their animals. 67% of U.S. households own a pet which equates to 84.9 million homes*. Most popular pet in these households? Dogs. Yes, the pet industry is big business. It estimated that $99.0 billion will be spent on our pets in the U.S. in 2020. According to the 2019-2020 APPA National Pet Owners Survey

According to data from IBIS World, there are some 133,669 grooming and boarding businesses alone in the U.S. Then there are the various pet specialty, hardware, farm and general merchandise stores, veterinarians and humane societies all of which support the health and well-being of our pets.

Companies that exist to support this diverse array of pet industry businesses supply a plethora of products and often rely on advanced technologies to get the right products to the right business efficiently. Such an enterprise is Boss Pet Products, Inc.

Boss Pet Products, Inc. is the largest supplier to pet-care professionals and independent retailers offering over 12,000 national brand and exclusive PetEdge branded products. They operate two eCommerce websites which are vital elements in their ongoing business success.

KADRO was selected by Boss Pet Products, Inc. (dba Boss PetEdge) to engineer the re-platforming of their two B2B eCommerce websites and CRM system from a legacy SAP Web Channel Experience Management (WCEM) implementation to the Magento Commerce platform, while maintaining their real-time connectivity to their SAP ECC ERP system.

The new Magento-powered websites, which were launched in May 2020, deliver an enhanced user experience for pet professionals and wholesale buyers, an improved mobile shopping experience, enhanced tools for content and product catalog management, enhanced integration with back-end systems and a custom CRM system integrated with the websites order management functionality.

“Evolving our eCommerce business onto Magento’s state of the art platform is paramount to delivering on the needs and expectations of our customers. Completing this major project without incurring any downtime was a tremendous success and Kadro lead us expertly every step of the way.”

Chris Miller, President Boss Pet Products

Miss the July 9th webinar Building an Online Community Marketplace?

Building a Community Marketplace Kadro webinar banner

Technology Partner of the Month

dotdigital

Founded in 1999, the company’s mission is simple: powering customer engagement across all touchpoints. This award-winning, global enterprise has offices in 9 countries and over 350 employees who help fulfill the mission for thousands of brands. Engagement Cloud empowers marketers to acquire, convert, and retain customers at scale. Users can connect with CRM and ecommerce systems, surface powerful data, and automate intelligent cross-channel messages that resonate with audiences. You’ll find dotDigital and all our technology partners on the Partners page of our website.

Meet Cameron Rogers, Director of Engineering at Kadro

Cam Rogers

North Carolina native Cameron Rogers began his career at Kadro as a software engineer some eight years ago by way of the Cooperative Education Program at NC State University which Kadro has been an active corporate participant in for many years. University-sponsored Cooperative Education programs allow students to work multiple work-terms in a relevant field to their major to gain firsthand experience in the workforce. Cam graduated from NC State with a degree in computer science.

Over the years he has worked on major projects for a number of Kadro customers like REEDS.com, BoatOutfitters.com and MasonJars.com and has supported numerous other company projects as well.

Moving up the ranks over the years, today Cam is Director of Engineering and is mostly responsible for establishing Kadro’s software development methodologies and providing technical guidance to the engineering teams. He is a Magento 2 Certified Professional Front End Developer and is skilled in a wide array of software tools and technologies like HTML5, CSS, Javascript and more.

In speaking about his tenure at Kadro Cam stated “I really enjoy the atmosphere and culture we have at Kadro. Kadro is a very open, friendly and collaborative environment. Over the years I've really been able to build strong relationships with my co-workers and can honestly say some of my best friends work alongside me every day.”

Outside of the office Cameron is active in sports and outdoor activities like basketball, football, ultimate frisbee along with traveling, hiking and exploring.

Not surprisingly, he’s also a big NC State fan, but moves a bit further down the coast when it comes to his favorite football team which is the Atlanta Falcons. Well we guess the Panthers have some work to do.

You can learn more about Kadro’s participation in the Cooperative Education Program at NC State University by visiting our co-op page.

New Blog Post

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Marketplace vs Dropship - Which one’s right for your eCommerce website?