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Kadro eCommerce Insights Newsletter April 2021 Issue

April 2021 Edition

News, insights and information from the rapidly changing world of eCommerce designed for the online merchant!

Kadro puts the puzzle together

OPENING THOUGHTS

It's Q2 2021! What can we expect for the remainder of 2021? Will shoppers return in numbers to their favorite stores? Will the surge in new eCommerce businesses and in eCommerce-related transactions continue? All questions to consider, but only time will tell.

As a merchant there are things you can do to maximize the opportunities that currently exist and may exist in the months ahead. Are you up-to-date with the latest release of relevant eCommerce technologies? Do you know which technologies to choose and who to trust with the creation and implementation of your web store?

Kadro is here to help make your vision for selling online a reality. We can recommend enhancements to your present eCommerce environment that will help you gain and retain more customers or get your started on a full-feature commerce platform. Check out how our own Logan Wilkerson solved a very complex Delivery Time scenario on Magento Commerce!

Contact us to discuss your needs.

CLIENT SPOTLIGHT

Pool Season is Here! Let's Get in the Swim.

Doheny's

Founded in 1967, Doheny's is a leading provider and supplier of swimming pool and spa equipment and supplies in the United States. Doheny's websites sells both direct to consumers as well as to commercial buyers for above ground, inground, and spas including pools, chemicals, supplies, equipment, accessories, safety products, and parts.

When Doheny's first approached Kadro, they were seeking a Magento systems integrator that would operate as their partner. They needed a Magento development partner that could provide both the technical and business expertise to move their eCommerce business forward. Learn More about the Doheny's & Kadro Story

Limited-time bonus: Use coupon code K21FREE to get free shipping on orders of $100 or more at the Doheny website.

Magento Rescue Services

MAGENTO PROJECT GONE WRONG? KADRO CAN HELP WITH PROJECT RESCUE SERVICES

eCommerce projects don’t always go as planned. This can occur for many reasons. No matter what the reason, Kadro can help. We offer a comprehensive array of website project rescue and support services tailored to each client’s needs. Learn more by visiting our Magento Project Rescue Services page.

TECHNOLOGY PARTNER SPOTLIGHT

Vertex

Vertex, Inc. is a trusted global provider of indirect tax software and solutions. The company’s mission is to deliver the most trusted tax technology enabling global businesses to transact, comply and grow with confidence. Vertex provides cloud-based and on-premise solutions that serve specific industries for every major line of indirect tax, including sales and consumer use, value added and payroll.

Unlocking the Secrets to an Outstanding Commerce Operation

Download this eBook from Vertex to discover

  • What B2B buyers expect as they research and transact purchases
  • Key challenges to delivering a better B2B customer experience
  • What’s causing the gap in customer experience
  • How you can create great B2B buying experiences by leveraging a powerful ecommerce platform with a tax technology solution.

ARE YOU READY TO MOVE TO MAGENTO OR TO UPGRADE TO THE LATEST VERSION?

Magento Commerce

EMPLOYEE SPOTLIGHT

Logan Wilkerson, Kadro Senior Software Engineer

Meet
Logan Wilkerson
Senior Software Engineer

What do you do at Kadro? I’m a Sr. Magento Developer with full stack development experience. When it comes to setting up a Magento store, there isn’t much I haven’t done at some point. Custom feature development, data migration, 3rd party extension installation/configuration, server configuration, and deployments are all within my domain.

If you could do anything you want right now, what would it be? Unrealistically I’d like to orbit and experiment on a black hole. Realistically I’d like to be running a tabletop RPG game right now, but I have to wait for my Saturday game.

What’s your favorite food? On a general level I’d say chicken wings. I have my own wing, sauce, and dip recipes that I have tweaked and modified over the years. On a specific level there is a restaurant in NZ called Flame that makes ribs I have yet to be able to top. I have a BBQ sauce recipe inspired by the experience.

What about family? My wife Helena and I were married in 2018. My mom has retired to Washington with her partner. My sister is still trying to make her way and is currently in Austin, TX.

Have any pets? I have one cat named Doctor. He’s about 95% fluff.

Favorite karaoke song? I tend to listen to the same song on repeat over and over and over again until I can belt out the words. The last song that I subjected to this process was History Read by The Altogether.

Favorite video game? I play a lot of games, so this is a hard question to answer. The game I probably have the strongest fond memories of is Megaman Legends.

Favorite quote? I don’t really mentally catalog quotes. I’d have to look something up which somewhat negates the sentiment.

What gets you out of bed in the morning? An alarm of some sorts generally.

Biggest or simply most meaningful recent professional accomplishment: I take pride in my ability to convert messy failure prone processes and turn them into robust repeatable processes. Every time we take on an existing project that’s pretty much my mission statement. Recently we received glowing feedback from one of those customers about how my efforts had completely changed their feelings about their site and their deployments. It meant a lot to me.

Biggest or most meaningful recent personal accomplishment? About 8 months ago I started a FFXIV savage static with my wife and two real life friends. I hadn’t played the game in years and going from zero to savage was a tall order. We recruited another four people and started trying to tackle the game’s end game content. Despite my inexperience, I stepped up to raid lead and to be honest we were all kinda bad. The group has improved by leaps and bounds and we recently completed our second tier of content ending out the current expansion. I’ve had to make some hard choices in order to get us there, but we did it. And now we’ve teamed up with some new friends and are starting the ultimate difficulty challenges.

What is one unique thing about you that few people know? Haha. If I told you what would I do the next time someone asked me this question? For real though, I tend to be pretty open with my hobbies and interests, so the fun stuff is public knowledge.

THE KADRO BLOG

Our blog is a great place to find articles on a variety of eCommerce and business topics, links to webinars and podcasts, and more.

Featured content of the month:
  1. Watch the dotlive by dotdigital webinar on How to use segmentation to supercharge your marketing campaigns.
  2. Read the article - What’s the One Thing Businesses Need in 2021 - an informative article by Kadro and Annex Cloud
  3. Listen to the Naughty x Nurture by dotdigital podcast with Ariel Mordetsky (Kadro) and other eCommerce experts as the talk about the similarities between eCommerce and fishing. It's reel interesting!
  4. Deciphering a Magento Website's Delivery Times Dilemma - an interesting article about overcoming technical challenges for a client.

Deciphering a Magento Website's Delivery Times Dilemma

Delivery On Time banner image

Introduction

In building an eCommerce site, it is easy to overlook and dismiss some of the physical connections a website has to the real world. However, as a software engineer responsible for the site’s success, it is extremely important to do so. Every catalog page should account for actual inventory on hand. Every order requires items to be packed and shipped. Every customer notification should be triggered by and reflect real world actions. Consumers and buyers do not care about the software abstractions of the real world and the challenges that come with them. They just want to browse, purchase, and receive their items. Central to that equation is providing customers with realistic expectations regarding delivery times. While the expectation as to what is a reasonable shipping time has changed over the years, the necessity of generating and communicating accurate estimates has been around since the days of mail-in catalogs. Failing to meet shipping expectations leads to unhappy and anxious customers. This was the problem Doheny.com found itself in. There was a disconnect between their digital and physical existence which sometimes caused their delivery times to be wrong.

Doheny's Website Homepage Apr2021

The solution that never worked

Doheny’s sells pool supplies. This market is highly seasonal and customers are occasionally in frantic need of their ordered parts or chemicals. Incorrect delivery times are not an option if the Doheny’s website is to generate exceptional customer experiences that lead to happy customers. When Doheny’s chose Kadro as its new business and technology partner in late 2019, their Magento 2 site was already up and running. At the time, the website even had incorporated an attempt at a solution to the delivery time issue. The solution’s process went something like this. Each product on the site had a flag attribute that designated it as a Next Day Delivery product and those products received special messaging on the site. Tying the messaging to a product attribute required a product update which had to come from the system that managed all product data - Doheny’s Product Information Manager (PIM) system - which in turn had to wait for inventory data to be compiled in another system from Doheny’s various warehouses. By the time the data managed to make it into Magento, it was already out of date and had a reasonable chance of upsetting a customer with misinformation about their order. The solution had obvious and inevitable problems. That is why before Kadro even began working on the project a number of conversations around improving the delivery times feature occurred.

The solution that would never be

Warehouse and data image

When the Kadro team was given the task for improving the delivery times feature of Doheny.com that project came with a built-in plan. The original plan was for Magento to be given access to zip code warehouse delivery estimates and stock data for each warehouse. This data would be periodically synchronized to Magento and used for determining what delivery time estimates should be shown to the customer. It will come as a surprise to no one, but that plan did not last a day before requirements changed. The inevitable question was, ‘Where do we get this data?’ The response was unexpected. Kadro was told that the data would not be made available directly, but instead an API would be created that would take a zip code and collection of products and return the delivery times for each zip code and product combination. A delta file would also be made available that would include the cross product of zip codes and products that had stock changes.This was not going to work with the original plan and project scope. Our team had to come up with a new solution.

And the solution that isAPI image

A naive approach to these new requirements would have involved querying the provided API for delivery times as they’re needed. That would have meant each product listing page, each product detail page, and each checkout page showing the shopping cart would be required to call the API. This approach would have ensured a deluge of similar requests against an API endpoint whose tolerance we did not know. Sometimes though, a terribly naive approach can be turned into a professional enterprise-level solution by simply adding a cache in front.  

Unfortunately, we couldn’t just throw in a cache and call it a day. The first problem was the actual decision space involved. Doheny’s has a catalog of a little over 20,000 skus and there are about 41,000 zip codes in the United States. Since our decision space is the cross product of those two variables, we had about 820 million data points to worry about. On top of that, after getting a few sample delta files, we discovered that they had on average 100,000 – 500,000 data points that would need to be processed and updated every hour. Throwing that amount of data into Magento’s MySQL database is a recipe for a crispy fried server, and even then it’s not the right tool for the job. Therefore, as an alternative, our team decided to use Redis.

Magento has native support for Redis and Doheny’s was already using it for data and session caching. Magento even makes creating a new data cache pretty simple. However, we were concerned about shoving so much data into Magento’s existing caches. Also, Magento’s Redis adaptor code is written and optimized for how Magento plans to use it. Our usage was decidedly non-standard, so we made two key decisions: 1.We were going to set up a separate Redis service and 2. Write our own small Redis wrapper.

Setting up the service was actually the easiest part. Since our team could fall back on the API for missing data, the cache’s main goal was dealing with repeated calls and taking stress off the API. This is a classic case for a cache using the Least Recently Used (LRU) strategy. It works how the name implies. If data needs to be ejected, the data that hasn’t been used for the longest period of time gets the boot. With this tactic, we didn’t need to worry about how to store 820 million data points. We only need to store enough data to take the majority of the heat off the API. Our team talked over the requirements with Doheny’s hosting company who had a new service set up in QA and production within the day.

The Redis wrapper itself wasn’t too much of a problem either. We decided to build it on top of Zend_Cache which did most of the heavy lifting. After piecing together the code to make a SOAP call against the API, we had a working proof of concept taking data from the API, putting it into the cache, and then using the cache for subsequent calls. Things were going too well and were bound to come to a screeching halt. The delta files made sure of it.

While the code we’d written so far worked great for the smaller requests, it could not process the large delta files in anything close to a reasonable amount of time. While the file processing happened fast enough, Zend_Cache didn’t include support for a Redis mass insert and attempting to add the data one line at a time was too slow. With no other options readily available, digging into the Redis documentation led to the right answer. Redis does have an answer for this problem. You can convert the data into a specialized Redis protocol and pipe that in directly. After a few false starts as we failed to create properly formatted Redis protocol, our team wrote up something that we believed would work. We took the delta file and created a Redis protocol version before piping that into Redis. Once we had finished testing on a collection of smaller delta files, we decided to go for broke and threw the largest file we had at it. The test completed so quickly our team assumed something had gone wrong. Instead we were delighted to find out that things had worked great and for our purposes the Redis protocol was lightning fast.

With the data workflows humming along we could finally turn our attention to the frontend. While we don’t want to diminish our own efforts, the frontend part was straightforward. A little JavaScript here, a view model there, a dash of AJAX and wrap it all up with some LESS. You know, frontend stuff.

Going live

For us, every production build comes with at least some degree of nervousness. We can be supremely confident in both the code and the process, but we’ve been doing this too long not to expect all manner of the unexpected. Combine that with a build using a new Redis service, custom Redis code, and a dash of Redis protocol and we were a bit on edge. Doheny’s was still a new partner and this feature had a lot of eyes on it. Kadro wanted to impress. So as we put out the new code and made the final connections, our team checked and double checked. The site came up, the first delta file was processed, and customers started ordering again. The dedicated Redis instance started to fill up. 10% no issues, 30% going well, 50% over the hump, 70% we clenched our teeth, and finally 100% full. The cache reached capacity without issue and happily tossed old unrequested data. The API calls stayed at a reasonable rate and the delivery messaging loaded quickly on the frontend. As if blessed by the god of programmers herself, everything worked and our nerves subsided. The new version of the old feature was live and improved. Good thing too, because Kadro already had new problems waiting to be solved. Which is what we do, overcome business and technical challenges and make merchant’s visions for selling online a reality.

Learn more about the Doheny's project by visiting the Doheny's Portfolio page on the Kadro website.

Naughty x Nurture Podcast eCommerce and Fishing Episode with Kadro

naughty-x-nurture-podcast-withKadro-ArielMordetsky

We’re casting a line to lure you in to listen to the next installment in the Naughty X Nurture podcast series by dotdigital where you’ll hear Ariel Mordetsky (Kadro), Jeff Roth (Avalara) and your host Gavin Laugenie (dotdigital) discuss the similarities between eCommerce and fishing. Have we hooked your interest? Get on board starting Friday, April 23rd. It will be reel fun!  Listen in https://bit.ly/3xdkutW

What’s the One Thing Businesses Need in 2021

Loyalty image

Answer: Loyalty!

Regardless of the type of commerce you engage in, B2B or B2C or both, and whether you are online exclusively or omni-channel, something you can’t live without in 2021 are strategies and tactics aimed at maximizing customer retention and loyalty.


There are a lot of uncertainties in the world today, but the one thing we all know is that keeping existing customers is vital to the growth and sustainability of your business. For years we have read and heard the adage, it’s cheaper to keep a customer than to find new ones and this simple statement has never more true than in today turbulent business environment.


This time last year, where we were citing reasons retention is important like the Bain stat that says increase retention 5% and you’ll increase profits by 75%. This year poses four additional reasons to connect and stay connected at a new level with your customers, which reinforces why you really can’t pass on your loyalty strategy in 2021.

  1. Economic uncertainty and recessionary times
  2. Consumers demands (and needs) for genuine communications and real connectivity
  3. A far greater number of choices, especially in the eCommerce space
  4. Saying goodbye to cookies and other 3rd party data approaches

Economic Uncertainty Drives a Need to Focus on Customer Retention

When times get tough, money gets tight. People spend less and make more critical decisions as to where they do spend. In 2008, many organizations made conscience decisions to shift their limited marketing dollars to retention efforts. Those that did fared far better through and post recession period than those who kept spending consistent or slowed spend all together.


With limited resources, consumers are more concerned about making a purchase mistake. They tend to be less likely to try new things. With limited cash in hand, consumers tend to make the familiar choice, the trusted choice and the smart choice that has served them well in the past. If a consumer or business is a customer of yours, you want to be that familiar, trusted, and smart choice.

But to ensure your customers come back to you, you need to connect with them on a consistent basis. You need to reinforce the value you bring to their business. You need to remind them of the positive experiences they’ve had in doing business with you and reinforce those experiences at each touch point. You need to establish a personalized ongoing relationship of mutual value.


Consumers Need Genuine Communication and Real Connectivity

Fast forward 10 years, 2018 as consumers began to raise the bar on their expectations of the organizations where they do business. It was no longer okay to just personalize with my name in an email. Or offer up product selections based on the items they purchased. Consumers know they are sharing their data. They’re expecting organizations to be diligent stewards of their data and use the data to deliver a more relevant customer experience.


Additionally, people today are more focused on what they feel is important – doing good, giving back, sustainability, equality, etc. They expect organizations they patronize to share the same concerns and values they embrace. A few years ago consumers were asking brands to “know me, understand me, inspire me.” Today consumer’s expectations go further to “walk with me, walk in my shoes.”


To top it off, we experienced a year unlike any other in recent history which placed us in lockdown from which we are only now slowly emerging. People are focused more than ever on what’s important to them. They’re making more and more conscience choices based on their values. The right loyalty strategies and programs allow organizations to create a clear, unique, personal, even empathic value exchange with customers.


The Field of Available Choices Has Grown Much Broader

Changes that the COVID virus created in the global business sphere include a rapid expansion of online commerce with many new merchants opening online stores and a transformation in brick-and- mortar commerce with many brick-and-mortar merchants going online and offering new ways of shopping and pickup (BOPIS). With such a rapid expansion in available choices for consumers and businesses wishing to shop and buy online, companies must give strong credence to development and implementation of loyalty strategies and tactics since now more than ever it is essential to retain customers once you get them.


Bye Bye Cookies

As marketers, we’ve grown accustomed to building out our marketing strategies based on 3rd party data and technology tricks like cookies to identify customers and prospects and deliver personalized experiences based on these inferences. We’ve built our tech stacks and our analytics around look-alike models and personas. We’ve invested in CDPs that can get us to 70-75% accuracy in matching data. These activities have been working fairly well for organizations.


Now, all of this is changing. The stringent privacy laws to protect consumers and their data are finally coming to fruition. They are finally here. Organizations are now being forced to play by new rules. These new rules are affecting the technologies we’ve grown accustomed to using. A great example of these changes – cookies are going away.


With the dawning GDPR, CCPA – now morphing to a much more stringent CPRA, mean organizations will need to move from reliance on 3rd party data, to going directly to the source – your customer – for information. Organizations will be forced to work directly with customers to collect their information and gain permission to use their data in marketing efforts.


For many organizations, this means a whole new way of marketing and potentially a number of new technologies. The good news – loyalty technology is built on the foundation of permissible value exchange. These 4 major environmental changes point to the need to research and select the right technology partners to develop, integrate and implement your online eCommerce environment and to guide you through loyalty as a core solution and strategy you must have to be successful in 2021 and beyond.

Kadro, a certified Magento Solutions Partner with 20 years experience, is here to help make your vision for selling online a reality. We help clients, large and small, in a wide array of industries create full-feature, high-functioning, eCommerce environments on the Magento Commerce platform and then integrate those environments with applicable ERP, OMS, PIM, CRM and other backend systems. You can learn more by visiting the Kadro website. Also follow us on popular social media channels like LinkedIn, Facebook and Twitter.


And to ensure you are successful in your loyalty strategy, the Annex Cloud Loyalty Experience Platform is the perfect answer. With roots in the social space, Annex Cloud is the only solution that can track, understand and communicate with your customer with a personalized, empathic message at every touch point. Plus with our extensive integration and partner network, the launch process is swift ensuring you can make an impact in 2021.


This article was co-authored by Erin Raese, CMO - Annex Cloud

Kadro eCommerce Insights Newsletter-March 2021 Issue

Kadro 20th Anniversary logo with tagline

March 2021 Edition

News, insights and information from the rapidly changing world of eCommerce designed for the online merchant!

Kadro puts the puzzle together

OPENING THOUGHTS

Q1 2021 is nearing an end. How has your online business fared so far this year as we work towards a return to pre-2020 omni-channel commerce? With unprecedented sales growth in eCommerce, now is the time to revisit the initiatives and technologies that support your eCommerce sales. Are you up-to-date with the latest release of relevant eCommerce technologies? Kadro is here to help make your vision for selling online a reality. We can recommend enhancements to your present eCommerce environment that will help you gain and retain more customers. Contact us to discuss your needs.



Magento Rescue Services

MAGENTO PROJECT GONE WRONG? KADRO CAN HELP WITH PROJECT RESCUE SERVICES

eCommerce projects don’t always go as planned. This can occur for many reasons. No matter what the reason, Kadro can help. We offer a comprehensive array of website project rescue and support services tailored to each client’s needs. Learn more by visiting our Magento Project Rescue Services page.

TECHNOLOGY PARTNER SPOTLIGHT

Gladly

Gladly is a radically personal customer service platform. Unlike legacy customer service platforms that are case centric, only Gladly is designed with people at the center and uniquely enables a single lifelong customer conversation across all channels. Gladly powers companies to deliver exceptional customer experiences, increase contact center generated revenue and cut technology costs by moving to an all-in-one customer service solution.

Just released! Gladly's 2021 Customer Expectations Report

Gladly's 2021 Customer Expectations Report

Now more than ever, customers expect exceptional service and want their favorite brands to go above and beyond to earn their loyalty and business. In the last year, ecommerce accelerated at a rate of 10 times what it has in the past and with that customer expectations also accelerated. See what this means for your company in Gladly's new 2021 Customer Expectations Report.

ARE YOU READY TO MOVE TO MAGENTO?

Magento Commerce

EMPLOYEE SPOTLIGHT

Joanna Sawyer, Kadro Software Engineer

Meet
Joanna Sawyer
Software Engineer

What do you do: I am a software developer, with a focus on frontend development. I am also involved with Co-op recruitment and training, and a part of the social committee.

If you could do anything you want right now, what would it be: I would take my trip to Europe that we had to cancel last May! We were going to go to the Tulip Festival in Amsterdam, and go to Paris.

What’s your favorite food: S’mores! And anything s’mores flavored - ice cream, cookies, candy! You could say I have a sweet tooth.

What about family: I have been married for 2 and a half years to my husband Logan. Fun fact - my little sister, Kim Pollard, also works at Kadro!

Have any pets: A 2 year old Border Collie named Denver who we absolutely adore!

What do you hate: I hate washing dishes!

Favorite karaoke song: You will not catch me doing Karaoke, but you can find me singing Taylor Swift on road trips.

What gets you out of bed in the morning: My very active dog who knows when the alarm goes off and gets in bed with us about 5 minutes before; she knows that the first thing we do every day is go play frisbee and she just can’t wait. She is good about letting us sleep in on the weekends though.

Biggest recent professional accomplishment: I’ve recently learned the power of delegation! I can be very independent in my work, but with lots of projects needing attention at once, I have been able to let go of some of my tasks and just assist others in completing them.

Biggest recent personal accomplishment: The first is that in January I participated in a 30-day challenge to do yoga every day! The second is I tried skiing for the first time this year. I totally hated it, but I made it down the mountain (barely)!!

What is one unique thing about you that few people know? I started pressing flowers as a hobby during quarantine, and I am planning to start a little business on the side where I press and frame flowers!

New Arrivals

Meet two new additions to the Kadro family!



Christen Cokes

Christen joined the Kadro team in January 2021 as a Sr. Business Solution Analyst. She is the latest member of the company's expanding Business Solutions Analyst practice. Christen is no stranger to eCommerce. With over 17 years of eCommerce experience Christen is prepared to tackle the complex problems that happen in the enterprise space.

Welcome to the Kadro family Christen!

Sarah Ritter

Sarah Ritter, Kadro Project Manager

Sarah is a Senior Project Manager with over 15 years of experience in the software development industry. Sarah has experience working at big consulting firms, smaller digital agencies, and startups. Sarah brings extensive perspective to the team here at Kadro. Sarah grew up in Maryland working on a farm and moved to North Carolina to earn a Master’s in Computer Science at UNCW. On the weekends, Sarah enjoys camping, hiking, and rock climbing. Welcome Sarah!



dotdigital dotlive session on segmentation and segmenting tactics

Banner for dotdigital dotlive session on segmentation

Segmenting your data plays an important role in defining and understanding your target audiences. It allows you to identify the right customers for your products and services, keeping your marketing relevant and effective.

In this dotlive program, dotdigital marketing experts guide you through the top segmenting tactics B2B and B2C marketers should be using. These tactics will help keep you ahead of your competitors and return a higher ROI as you drive conversions with targeted marketing.

Join dotdigital's marketing experts, Dan Griffin and Mark Lew, along with guest Ariel Mordetsky from Kadro as they discuss quick-and-easy methods you can adopt and implement straight away.

Access the program via this link https://bit.ly/3fzOolC

Kadro is dotdigital’s the dotties connected 2020 Best Partner Americas award winner! 

Kadro eCommerce Insights Newsletter-Special 20th Anniversary Edition

February 2021 Special Edition

In the rapidly changing world of eCommerce, there has been one constant for the last 20 years, Kadro Solutions!

A message from our President/CEO, Rick Johnson

This eCommerce Insights newsletter is all about Kadro Solutions' 20th Anniversary. It was on February 23, 2001 that Kadro Solutions was incorporated in North Carolina. Founded by Rick Johnson, Malcolm Allen, Scott VandeLinde, and John Bowser in Raleigh, NC. It has been a long journey to establish, build, survive, and grow the business together. I am forever grateful to my business partnership and friendship with Malcolm, Scott, and John. Building and running a business takes commitment, hard work, dedication, and making many sacrifices along the way. Thank you. It has been a remarkable journey together.

Kadro's founders - Rick Johnson, Malcolm Allen, Scott VandeLinde, and John Bowser
Kadro's founders - Rick Johnson, Malcolm Allen, Scott VandeLinde, and John Bowser

For Kadro's successes, we have many people to thank.

First, our clients. We are very grateful and thankful for each and every one of our clients. They have all been a pleasure to work with and serve. We take a great deal of personal pride in helping our clients. Those that appreciate it the most often share their personal and thoughtful thanks to our staff for their service and commitment. Knowing that we're helping our clients run and grow their business is the best motivation and energy to strive for 20 more years.

Second, our partners and vendors. Everyone involved in helping us run our business, a heartfelt thank you for your support, dedication, and service. I'm very grateful for the help, counsel, and service you've provided to me, our business, and our employees.

Third, our technology partners who provide additional services and software alongside our engineering team so we can collaboratively and jointly serve our clients together. Thank you for your support and dedication.

A few words to our technology partners from Ariel Mordetsky, VP of Revenue at Kadro

A video message from Ariel Mordetsky, VP of Revenue at Kadro

Last, but certainly not least, is a big thank you and appreciation to all of our employees. From Mitchell Scott, who's been with us for 20 years, to our latest new hire, Joseph Tysinger, and everyone in between - THANK YOU! Without your hard work, dedication to our clients, and going the extra miles you often do, we could not have accomplished what we have over the past 20 years without each of you. My hope is that each employee - former and current - have all had the opportunity to grow, learn, and take pride in what they have accomplished by working at Kadro. You are all part of the Kadro family.

Happy Birthday Kadro!

Rick Johnson

President/CEO