A photo of Ariel Mordetsky

Ariel Mordetsky

Director of Business Development

Kadro eCommerce Insights Newsletter: June 2020

Kadro Offices

Insights

New Site Launch: Houser Shoes

Houser Shoes

Kadro deployed Houser Shoes' new Magento 2 site in May! We have worked with Houser Shoes since 2014 and were ecstatic to help them migrate from Magento 1 to Magento 2. Read more about this project below.

"Kadro’s team has been a true asset to our online business with Magento Enterprise and has responded to deliver for our plans around site performance, mobility and strategic eCommerce planning." - Gary Houser, President & Founder of Houser Shoes Inc.

Project highlights include:

  • Full data migration for products, orders and customer accounts
  • Website redesign and setup of all content into PageBuilder
  • Migration of all EDI integration with show vendors
  • Using ShipStation for fulfillment.

Learn more about Houser Shoes' new Magento 2 site, and the migration from Magento 1.

Visit HouserShoes.com & use code KADRO25 to get 25% off any normally priced merchandise.

Webinar: Building an Online Community Marketplace

Building an Online Community Marketplace webinar on July 9th conducted by eTail with our client/partner MakerPlace, Adobe, and Kadro

Please attend the Building an Online Community Marketplace webinar on July 9th conducted by eTail with our client/partner MakerPlace, Adobe, and Kadro are presenting.

I’m on Magento. What Extensions or Tech Partner do I work with?

Kadro takes the mystery out of choosing a tech parnter

There are over 250,000 merchants on Magento for eCommerce. The vast ecosystem of Magento developers and technology partners is often a driving force for merchants to choose Magento as their platform for growth. One of the greatest benefits of Magento can also be one of the most daunting problems. At some point every merchant struggles with deciding on the right technology partner or extension to meet their need. With so many choices, how do you decide the right choice for your business?

How businesses are adapting during COVID-19

Kadro is partnering with Signifyd to bring you ongoing coverage of eCommerce trends data - by category - across their network of 10K+ merchants globally. We hope this info is helpful peripheral vision as our industry navigates this dynamic environment, and the team at Signifyd is happy to host deeper data reviews if helpful for merchandising, advertising or other decisions.

Turbo Boost your Magento site with Kadro's Site Analysis & Optimization Services

Cure your slow Magento speed headaches

Does your Magento site run slowly, inefficiently, out of sync or worst case not at all? The Kadro Team can help. Learn about our Magento Site Analysis & Optimization Service.

Kadro eCommerce Insights Newsletter: March 2020

Should You Build Your Own B2B Marketplaces?

This month we feature one of the best ways to grow your eCommerce customer base – B2B Marketplaces.

Malcolm Allen Our CTO, Malcolm Allen, is one of the foremost thought leaders in eCommerce strategy for the Magento Commerce platform and recently penned several insightful blogs posts. From the most important considerations in a move to Magento Commerce Cloud to best practices for improving your company's product onboarding workflow.

Quick Links

Building your own Marketplace can be a Reality

Adobe Commerce Talk Podcast Business buyers are shopping on Amazon more than ever before. Now, a growing number of B2B businesses are building their own marketplaces—and expanding their market share. If you want to be a leader and grow faster, it may be time to launch a marketplace of your own.

Join Shannon Hane, senior product marketing manager at Adobe, and Malcolm Allen, Kadro's CTO, for an enlightening podcast that covers the following:

  • What kinds of businesses should run their own a B2B marketplace
  • Why building a marketplace is not as hard as you think
  • How to recruit high-quality sellers to your marketplace

Moving to Magento Commerce Cloud? What primary concerns should you consider?

Building an Online Community Marketplace webinar on July 9th conducted by eTail with our client/partner MakerPlace, Adobe, and Kadro

Considering moving from an on-premise solution or from an alternate cloud hosting solution to Magento Commerce Cloud? We've got all the important points your business should consider.

How to Import Products into Magento for your Enterprise System

Import Prodcuts into Magento Enterprise

Complete eCommerce solutions often involve numerous enterprise systems working together. Most businesses struggle to get their product catalog's data done right during the creation of their eCommerce site and continue to struggle to manage their product catalog as new products are introduced.

Find out how Kadro can help you automate your product catalog workflow.

Kadro Coronavirus Trends Hub

Kadro Coronavirus Trends Hub

(powered by Signifyd)

(Editor’s Note: Kadro is partnering with Signifyd to bring you ongoing coverage of eCommerce trends data - by category - across their network of 10K+ merchants globally. We hope this info is helpful peripheral vision as our industry navigates this dynamic environment, and the team at Signifyd is happy to host deeper data reviews if helpful for merchandising, advertising or other decisions.)

Beauty and Cosmetics Enjoys Another Strong Week Online

The increase in eCommerce spending since pre-pandemic days appears to have settled in at about the 50% range despite the opening up of brick-and-mortar stores in many parts of the United States and elsewhere.

Overall eCommerce spending was down 1% for the week ending May 18, according to Signifyd eCommerce Pulse data. The week’s pattern in fact was much like the previous week. Eight of the 13 major categories that the Pulse tracks were down for the week, seven of them by single-digit percentages. The modest changes, both up and down, left eCommerce spending up 49% since the last week of February, which marks the pre-pandemic baseline for spending.

One standout category during the week just ended was Beauty & Cosmetics, which was up 21% for the week. The category has been making an uneven, but steady, climb since the first week of April, which left the category up 34% over the end of February.

Potential mini-trends reveal themselves deeper in the data. For instance, it appears consumers have become more confident that they will be able to find the supplies they need, as signs of stockpiling have abated. Sales in the subcategory of Baby Products dropped 20% last week and Consumer Packaged Goods (think paper products) and Pet Supplies were down 8% and 3% respectively.

The week also marked a subtle shift in how consumers were spending to support recreation and diversion. Consider the Leisure & Outdoor category, which has been a strong performer throughout the COVID-19 crisis. Sales are up 132% in the vertical since the pandemic began, largely due to the fact that it includes games, puzzles, video games and in-home workout equipment.

Weekly Change Trends by Vertical

Weekly Change Trends by Vertical

But if you plunge into some of the subcategories in the vertical, you see a glimmer of evidence that homebound consumers are focusing more on getting outside as the shelter-at-home and modified shelter-at-home days drag on and the weather improves. For instance, sales of media, toys, hobbies and games fell 1% last week. Meantime, consumers spent 16% more on the outdoor subcategory, which includes equipment designed for camping, hiking and fishing.

Industry Spotlight: Weekly Change Trends in Leisure & Outdoor

Industry Spotlight: Weekly Change Trends in Leisure & Outdoor

Retail analysts had been wondering whether one particular indoor venue would draw consumers with new-found freedom — stores. Non-essential retailers are opening up in more states, at least for buy online, pick up in store and curbside pick up. But polling numbers, anecdotal evidence and data show that consumers are in no rush to shop in physical stores.

Opportunity Insights, a Harvard University-based, non-profit research center, found that the opening of businesses in states such as Georgia, Texas and South Carolina had little effect on consumer spending. In fact, spending in those states contracted before non-essential stores were ordered closed and appear to have not loosened up even as stores are being allowed to reopen.

A recent Harris Poll found that 89% of those surveyed had concerns about returning to physical stores to shop. And a Washington Post / University of Maryland survey found that 67% of consumers were not comfortable with the idea of going into an apparel store.

Industry Vertical: Weekly vs. Cumulative Change

Yet, eCommerce continues to perform at peak-season levels, a pattern that we should see hold or increase as newly reopened stores rely on buy online pick up in store or at the curb, either to assuage customers’ fears or to adhere to local regulations.

Note on Methodology

The data shared here represents weekly trends across the Signifyd Commerce Network. It encompasses transactional and behavioral data across 10,000+ merchants and 100+ countries. All figures are normalized to the week of 2/25-3/2, as a representation of pre-Coronavirus “steady state” shopping volumes.

For ongoing data, please visit Signifyd’s eCommerce Pulse hub page.

I’m on Magento. What Extensions or Tech Partner do I work with?

No more frustration when choosing an SI or Extension

There are over 250,000 merchants on Magento for eCommerce. The vast ecosystem of Magento developers and technology partners is often a driving force for merchants to choose Magento as their platform for growth. One of the greatest benefits of Magento can also be one of the most daunting problems. At some point every merchant struggles with deciding on the right technology partner or extension to meet their need. With so many choices, how do you decide the right choice for your business?

Our clients engage the Kadro team regularly to help identify, evaluate, and integrate potential technology partners and extensions that can satisfy business needs.

So how does the Kadro team help our clients? We start by continually educating ourselves about the possibilities. The solutions and architect teams routinely meet with technology partners to understand their offerings and evaluate whether their solution aligns with any known customer needs. Some of these technology partners we enter into a formal relationship with as you can see on our partner page. Formal relationships provide us better access to technology partner resources and support that we can leverage to benefit our clients.

The solutions teams working directly with clients internally share their experiences, positive and negative, with third party extensions. Kadro uses those experiences to advise clients on what extensions or extension providers to avoid, and which ones clients have had more positive experiences with.

Selecting the right technology partner can be very complex. Is there a cost difference? Are there functional differences? How well does the technology integrate with Magento without development? Can the technology solution also integrate with other systems in our technology stack? So how do we do it? We help separate the sales pitch from the offering. As an example, below is a list we use when our clients are evaluating Digital Marketing Platforms (formally called ESPs – email service providers). These same criteria can truly be used for any technology partner/extension with a few tweaks. Also listed are some unique points on each bullet that we ask our customers to consider.

  • Presales and Sales Engagement
    • The buying journey for consumer, and even businesses, is an emotional decision. You have to feel strongly about a vendor that you are going to partner with for 3+ years.
  • Eases of use of the technology platform
    • How much training will you need to work on the platform? Is there an additional expense to get training?
  • Integration capabilities
    • Out of the box the solution should integrate with Magento, but what if you need to connect to your ERP, OMS or other 3rd party systems. Can this be done? What is the level of effort to make that happen?
  • Account Team/Support
    • Who will you be working with on a day-to-day basis? What is the escalation path when you have issues? Are you comfortable working with these people? By default their team will become an extension of your team.
  • Professional Services
    • Should you need additional help in creative, copywriting or enhanced strategy can they help you? If so what are the associated costs?
  • Overall digital marketing tools
    • Will the tools presented enhance your customer interaction today, tomorrow and into the future?
  • Maturity of the platform and growth potential
    • How long has the partner been in business? How many clients do they have? What is their churn rate?
  • Proposed Contract length
    • Are you looking to kick the tires or make a long-term decision? How does this affect your budget?
  • Access to partner executives
    • Do you have access to the partner executives? Do you need it?
  • IP address warming strategy
    • Very email specific, but this is mission critical for any company who has switched ESPs.
  • Deliverability Service (inbox placement)
    • Again email specific, but very important.
  • Product roadmap
    • What does the future hold? Does their roadmap that resonate with yours?
  • Current Kadro customers’ feedback
    • This is the best! Hear from real life customers who are not references given to you by the sales team. We have found this to be a great way for merchants to talk to other merchants and have a true conversation about the partner being evaluated.

Hopefully the above process resonates with you. This is the service we strive for at Kadro. If you have questions regarding the Magento ecosystem, are looking to build a Magento eCommerce store or seeking a new Magento Partner to help you maximize your investment in Magento contact us here at Kadro!

Avalara AvaTax: The proved leader in sales tax decision automation

Avalara AvaTax: The proved leader in sales tax decision automation

Sales tax is compulsory, complex and costly for any business.
Automating the process saves time, money and effort.

AvaTax dynamically delivers billions of tax decisions and applies them across 12,000+ jurisdictions at the point of transaction, within many ERP or billing systems.

Fast

AvaTax applies US sales tax and VAT calculations as the transaction takes place via a secure, encrypted Internet connection without disrupting your existing workflow. Centralized, secure management enables tax schedules for new locations to be automatically assigned and maintained.

Easy

AvaTax integrates seamlessly with existing business systems and removes the guesswork. Rates are calculated behind the scenes and automatically applied to the transaction. Reports are generated on-demand.

Accurate

Forget about tracking rates, rule changes and tax holidays. AvaTax continuously updates data, making accurate sales tax calculations available quickly. Minimize audit risk using advanced address validation, sourcing and taxability determination, and jurisdiction assignment technology.

Affordable

Redeploy accounting resources and avoid spending time and money on audits and penalties. AvaTax is a scalable, subscription-based Software-as-a-Service (SaaS) that is tailored to each customer’s specific needs. Ease and speed of integration get you up and running quickly and the cloud-based service eliminates additional hardware costs.

View upcoming Avalara webinars for sales and use tax professionals

Learn best practices and get sage advice from leading experts on sales and use tax compliance.

Learn more about our other solutions:

October 2019 Newsletter: Celebrate the Success

Enjoy wine by the beach

"I do believe in praising that which deserves to be praised." -- Dean Smith

As we get ready for another great holiday season it's almost apropos that we have launched a first at Kadro, Duplin Winery. Duplin is our first wine and beverage customer we have launched on Magento Commerce, and they are truly some of the best folks we have had the opportunity to work with. You can read more about the project below, but visit their new site and order a case or two for the holidays!

Latest Project

Duplin Winery

The Magento Commerce project for Duplin Winery included several key integrations that are mission critical for the wine and beverage industry. The biggest being ShipCompliant by SOVOS to handle all of their compliance needs. Read more about this exciting project.

Featured Technology Partner

dotdigital Logo

dotdigital is a global leader in customer engagement technology and Engagement Cloud is its platform. With features that empower marketers to acquire, convert, and retain customers at scale. Users can connect with CRM and ecommerce systems, surface powerful data, and automate intelligent cross-channel messages that resonate with audiences. Learn more

Move to Magento

Kadro is a Magento Enterprise Solution Partner

Are you ready to transition to Magento eCommerce? Let Kadro help you!

Marketplace Manager

Kadro is a Magento Enterprise Solution Partner

bring your brand to new channels with our affordable omni-channel tool backed by the highly experienced e-commerce team at Kadro.

10 Tips for Complying with Sales Tax Regulations

10 Tips for Complying with Sales Tax Regulations

Repost from Avalara

There’s nothing sexy about sales tax compliance. There really isn’t. But there is something mighty compelling about not running afoul of the tax authorities.

 

Following some simple tips can help put even the least assiduous person on the path to successful sales tax compliance. And so, without further ado, here they are:

 

1.  Confirm your customers’ tax-exempt status. Exemption certificates need to be accurate, up to date, and readily accessible.

2.  Don’t ignore tax notices. Nothing good ever comes from letting a tax notice molder at the bottom of your to-do stack, even if you’re sure you’re blameless.

3.  Efile when you can (and when you must). Some states require electronic filing for all businesses, while others prefer it. For more information about a particular state’s requirements, check out the Avalara TaxRates state guides.

4.  Find out if you’re required to make prepayments. If you are, your filing requirements may differ from the standard filing requirements. For example, returns for some prepayments must be filed online in North Carolina, while others must be filed on paper.

5.  Get to know state nexus rules. If you have sales tax nexus with a state, you’re required to register with the tax department and collect and remit sales tax. Nexus rules have been changing at a rapid rate since the Supreme Court of the United States removed the physical presence rule in June 2018; it’s now easier than ever for a state to impose a sales tax collection obligation on remote sellers. See this state-by-state guide to sales tax nexus for up-to-date information.

6.  Identify taxability rules in states where you collect. Taxability rules for products and services differ from state to state (even from city to city in some states). Be sure you’re collecting what you should wherever you have nexus.

7.  Keep excellent records. You’ll need them if you’re ever audited. Auditors need to be able to track and verify each transaction from start to finish.

8.  Update filing frequencies on your tax calendars. A change in your business can lead to a change in filing status. It’s up to you to know how frequently you’re required to file.

9.  Reconcile! Reconcile! Reconcile! Start with the account balance at the beginning of the accounting period, then add the amount billed to customers and subtract the sales and use tax paid. The end result should match the current balance of your sales tax payable account.

10.   Use geolocation to determine sales tax rates. Relying on ZIP codes can lead to inaccurate sales tax rates. Geolocation provides more accurate rates, down to the rooftop.

Finally, consider automating sales tax compliance. Sales tax compliance is both essential and thankless: Your customers won’t praise you for getting sales tax right, but they’ll be sure let you know if you get it wrong. Automating sales tax calculation, collection, and/or remittance helps minimize costs and increase your chances of getting it right.

Want to know more? Get the updated Sales & Use Tax Compliance for Dummies ebook


May 2019 Newsletter

Kadro Newsletter

Imagine 2019

We're back from the best Magento Imagine experience yet! Meeting our technology partners, seeing our dearest customers, and connecting with new Magento users is always a blast for the whole Kadro team.

We're thrilled to see what Magento has planned for the future and to implement new strategies & ideas we've learned. In addition to learning all things Magento, we've added to our list of Magento Certified Developers.

Join us next year in Las Vegas March 29 - April 2, 2020 for Magento Imagine at Adobe Summit.

Latest Project

The Magento Commerce project for North American Rescue included several custom developments and integrations for a responsive web experience, product based content and training experiences, and message-based, real-time, direct database integration between Magento and Microsoft Dynamics GP.

Upcoming Events

Are you looking to connect with Kadro? Here’s where you can join Kadro this Summer:

  • New Year, New Tax Laws and Obligations Webinar – May 29, 2 pm EST, Your Computer
    • Register today!
    • Are you up to speed on “economic nexus”, and the ruling’s impact? Find out by attending this webinar to learn how:
      • Compliance automation relieves this risky burden
      • Avalara enhances sales tax functionality and makes it easy to manage and report
      • Exemption certificates work and why they are important
  • RetailX (formally known as IRCE) June 25-27, McCormick Place South, Chicago.
    • Register today for $200 off registration with promo code EXIV817692
    • Visit us at Booth 818

Featured Technology Partner

Creator by Zmags enables leading retailers to rapidly build + publish interactive, shoppable content and other digital experiences in minutes, all without any coding. Rich content projects like quizzes, outfit builders, buying guides and lookbooks are brought to life effortlessly, maximizing your brand’s customer experience with high-quality content that converts. Learn more

April 2019 Newsletter

Enterprise Magento Solution Partner

Have you heard? We have some exciting news! Kadro is proud to announce we are now an Enterprise Magento Solution Partner.

Our U.S.-based team is Magento Commerce and Magento Cloud certified and ready to help you bring your e-commerce dreams to life. As an enterprise partner, we have a direct line to Magento bringing you the latest development and innovative solutions first.

Our existing, and future, clients all have unique business requirements. Becoming an Enterprise Magento Solution Partner enables us to fulfill those needs unlike ever before.

Kadro is on the Move!

From trade shows to blockbuster movies, you can find us all over the United States. If you are attending any of the below events, or are in the area during those times, let us know and we can dedicate time to spend with you!

  • Magento at the Movies: Avengers Endgame April 25th, 6:15 pm Arlington, VA
    • Ballston Quarter Stadium 12.
      • Tickets are limited - register here
  • Imagine 2019 May 13-15, Wynn, Las Vegas
    • Visit us at Booth 300
  • RetailX (formally known as IRCE) June 25-27, McCormick Place South, Chicago.
    • Register today for $200 off registration with promo code EXIV817692
    • Visit us at Booth 818

March 2019 Newsletter

Springing Forward

Good afternoon , it's hard to believe it is already spring time! In the south, not only do we get great weather - we get pollen! For those of you unfamiliar with pollen in the south, this video describes it pretty well.

On the business side - trade show season is in full swing! If you are attending any of the below events, or are in the area during those times, let us know and we can dedicate time to spend with you!

  • Adobe Summit March 24-28. The Venetian, Las Vegas
  • High Point Market April 7th, 4-6:630 pm High Point, NC - Centennial Station Arts Center.
    • Invite only event please email us to reserve a spot.
  • Imagine 2019 May 13-15, Wynn, Las Vegas
  • RetailX (the artist formally known as IRCE) June 25-27, McCormick Place South, Chicago

In continuation of our 2019 goals we want to introduce everyone to Annex Cloud. Annex Cloud delivers fully integrated Customer Loyalty, Referral Marketing, and User Generated Content solutions. Their solutions and team of Customer Success Managers combine to help you tackle even the most complex acquisition, conversion, retention challenge.

Continuing Success in eCommerce!

If you remember your first conversation with anyone on the Kadro team you know we value long term relationships and not just the quick win. So this month instead of focusing on an individual client, we are highlighting our portfolio.

Our existing, and future, clients all have unique business requirements. Each client has their own unique spin on their site's user experience. Each site also has its own unique way they handle their back office integration. Take a minute and leaf through our portfolio. Maybe there is a case similar to yours, maybe not. Either way, let us know how we can best serve you!

New Technology Spotlight

Since 2010, Annex Cloud has provided more than 250 leading brands and retailers, including Hewlett-Packard, Bed, Bath & Beyond, G.H. Bass, Olympus, and Sugarfina, with the ability to engage tens of millions of their customers one-to-one at scale.

Annex Cloud’s customer marketing platform provides fully integrated Customer Loyalty, Referral Marketing, and User Generated Content solutions that work together to optimize the customer journey and deliver a unified customer experience, a greater quantity and quality of referrals and content, and more high-quality and resilient customer relationships. Ask us for an introduction or learn more at AnnexCloud.com.

January 2019 Newsletter

Boat Outfitters

It's been a great start to the new year here at Kadro, and we are looking forward to many new projects with our clients in 2019.

For our first client spotlight of the year, we'd like to highlight Teak Isle, a Manufacturer-to-Consumer company specializing in creating custom boating and marine applications. Teak Isle operates the B2C website Boat Outfitters for selling marine parts, accessories and custom engineered marine projects.

One of our goals for 2019 is to help spread awareness of new eCommerce companies that we are working with that can help you maximize your investment in eCommerce. Metrical has launched a new offering to increase online conversion rates by using their artificial intelligence technology.

Introducing Teak Isle

BoatOutfitters.com is one of three eCommerce sites provided by Teak Isle. Teak Isle selected Kadro and Magento Commerce Cloud to evolve and expand their online business.

The BoatOutfitters.com project included a responsive web design and implementation, migration of their existing ASP/.Net site and data to Magento Commerce, integration with Epicor ERP, and integration of Nextopia for site search.

New Technology Spotlight

Metrical uses predictive AI to help retailers dramatically increase their online conversion rates, in some cases by more than 20%! Metrical identifies which shoppers are going to abandon your sites without completing their purchases and gives you an opportunity to engage and convert them before they go. If you want to know more, check out this article by MediaPost that features Metrical, or if you’re ready to increase your revenues in 2019 then please contact Metrical today (sales@metric.al)!

December 2018 Newsletter

National Wholesale

The year is coming to an end, and we truly hope it's been a good one for you.

For our end-of-year client spotlight, we'd like to highlight National Wholesale. Since 1952, National Wholesale has provided women's clothing specializing in comfort and style. We have upgraded ShopNational.com from Magento 1 to Magento 2.2 Commerce Cloud.

Our Technology Partner spotlight this month is Worldpay, formerly known as Vantiv. They provide PCI compliant credit card payment solutions to power a merchant's omni-channel solution across eCommerce, point of sale, and order management.

Introducing National Wholesale

For over 65 years, National Wholesale brings comfortable fashion to every woman’s home. National Wholesale is a vibrant company with a deep history as a retail cataloger and a strategic vision towards eCommerce and growth. They are dedicated to treating their customers like family. They provide casual apparel including lingerie, hosiery to loungewear, and everything in between.

For this project, National Wholesale required the following:

  • Site migration from Magento 1 to Magento 2.2 Commerce Cloud
  • Improved merchandising automation with bulk product loading
  • Improved data integration with their IBM AS/400 backend system
  • Use of Worldpay’s payment solution for better PCI
  • New state-of-the-art site search with Reflektion

These solutions enable National Wholesale to continue to grow both their traditional retail catalog business and their online business.

Partner Spotlight

Worldpay is a leading payments provider with the unique capability to power global integrated omni-channel commerce by enabling any payment, anywhere, the world over. They enable seamless commerce and credit card processing for businesses of all sizes and types.

From independent software vendors, to value added resellers and independent sales organizations; financial institution referral partners to payment facilitators, sales agents and technology partners, Worldpay has you covered.

October 2018 Newsletter

REEDS Jewelers

As we prepare for and head into the 2018 Holiday season, we want to spotlight our longest standing client of 17.5 years (they were our first client from March 2001) - REEDS Jewelers of Wilmington NC.

Founded in 1946, REEDS Jewelers is a full-service multi-channel jewelry retailer with stores in 13 states, and an industry leading ecommerce website, REEDS.com.

Our Technology Partner Spotlight this month is Reflektion. They provide a unified customer engagement platform that provides an industry-leading site search and personalized category page management.

Introducing REEDS Jewelers

For over 17 years, Kadro has worked with REEDS Jewelers as their eCommerce solution provider and partner. Over that time, we have delivered on seven site redesigns, countless custom site features and integrations, and evolved their online business to an omni-channel solution.

In March 2018, Kadro and REEDS successfully launched the replatform of REEDS.com on Magento Commerce.

The success of this project has largely been measured by achieving parity with well established business processes, required custom features, and mission critical back-office integrations required to operate their online business. This effort was a large collaborative effort with REEDS' eCommerce and IT team, and many technology partners including Reflektion, Oracle Bronto, Worldpay, Riskified, Synchrony, Avalara, Coinbase, and Rackspace.

Partner Spotlight

Reflektion's unified customer engagement platform (powered by AI, machine learning and product intelligence) provides an industry-leading site-search, category/layered navigation, personalization, product recommendations, and merchandising control center for merchants to significantly increase conversion rates and top line revenue. Reflektion is a valued technology partner for Kadro and our clients. With the REEDS.com project, Reflektion is used for both site search and high-performance category pages with complex layered navigation.

Internet Summit

Kadro is a proud sponsor of this year's Internet Summit in Raleigh, NC on November 14-15. Come visit us in the exhibit hall!

To register visit https://internetsummit.com and use promo code ISGUEST50 to get $50 off any package level. #ISUM18

September 2018 Newsletter

LC Industries

We hope that everyone and their families impacted by Hurricane Florence are recovering from its damage. Many people, especially in NC and SC, still need help. If you can, please consider a donation to help with relief efforts. You can visit https://www.wral.com/hurricanehelp for more information.

For the month of September, we want to give attention to one of our clients who is a leader in the non-profit sector, LC Industries.

Headquartered in Durham, NC, LC Industries is truly a unique story. LC Industries is a not-for-profit corporation that has grown and diversified over the past 80 years to become one of the largest employers of people who are blind in the United States. They provide manufacturing and distribution services for retail and e-commerce. The team here at Kadro is proud to be working with them.

LC Industries partnered with Kadro to replatform its B2B eCommerce websites on Magento Commerce, including a back-office integration to Microsoft Dynamics AX.

Introducing LC Industries

LC Industries was founded as Lions Club Industries in 1936 with the mission to provide employment opportunities and training to the blind. Over the past 80 years, LC Industries has grown and diversified to operate multiple distribution centers, six manufacturing facilities, 35 retail stores on US military bases, and the following B2B eCommerce sites operating on Magento Commerce:

Partner Spotlight

Signifyd has one very important vision: to create a safe environment for online retailers. As the world’s largest provider of Guaranteed Fraud Protection, Signifyd's 100% financial guarantee against fraud allows retailers to remove the risk of accepting and fulfilling online orders while delivering friction-free buying experiences.

Integrating Signifyd into an eCommerce site is simple and easy. Through Signifyd, sales can be increased by eliminating manual reviews and automating fulfillment for timely shipments and real-time information is available to determine the legitimacy of each order within milliseconds. Learn more at Signifyd.com

Internet Summit

Kadro is a proud sponsor of this year's Internet Summit in Raleigh, NC on November 14-15. Come visit us in the exhibit hall!

To register visit https://internetsummit.com and use promo code ISGUEST50 to get $50 off any package level. #ISUM18

August 2018 Newsletter

StayWell Krames Patient Education

For the month of August, we are celebrating the launch of the B2B site for StayWell's Krames Patient Education - www.kramesstore.com.

StayWell's Krames division produces patient education materials to medical offices, hospitals, government, and specialty organizations.

StayWell partnered with Kadro to have us replatform their existing Oracle iStore site to Magento 2.2 Commerce cloud.

Introducing StayWell

For over 4 decades, StayWell has provided health care professionals in all settings with patient education materials (brochures, workbooks, booklets, and digital content) to:

  • Engage patients throughout the continuum of care
  • Motivate behavior change and build self-care skills
  • Support shared decision making and informed consent

Partner Spotlight

StayWell selected Magento 2.2 Commerce cloud to re-platform their aging Oracle iStore implementation. They had several reasons for the change including a need for a responsive web for mobile-first user experience, PCI compliance, and finally, to allow for easier customization to meet their unique volume discount pricing requirements.

Magento is an eCommerce platform with a rich and growing feature set for both B2B and B2C markets. Magento is not only robust and scalable for high performance, but it is extremely flexible allowing for ease of use and customization to meet 100% of customer requirements. Learn more about Magento for B2B Commerce at Magento.com.

July 2018 Newsletter

Mason Jars MakerPlace

We have been busy here at Kadro and have never been happier. We want to introduce everyone to the new MasonJars.com. Mason Jars MakerPlace is a multi seller eCommerce site built on Magento Commerce Cloud. We also want to highlight one of our partners who helped in making the Mason Jars' site launch a success, Avalara.

Welcome to Mason Jars MakerPlace!

Mason Jars started off as a B2C site focusing on the reCAP brand. The new site establishes Mason Jars MakerPlace as a niche multi seller marketplace that is scalable, agile and user friendly.

Below are the key requirements:

  • Multi-site: B2C and B2B
  • Content Management with the ability for visitors to share DIY how-to videos and recipes
  • Brand and Seller Management
  • Order Payment Processing - including sales tax calculations across multiple sellers
  • Wholesaler experience with B2B features
  • Migrate pre-existing product catalog from previous eCommerce site

Partner Spotlight

Avalara

If you read the case study on Mason Jars you saw that Avalara's AvaTax extension was used to allow each seller to setup and manage their own sales tax nexus.

Avalara offers cloud-based sales and use tax management solutions. Avalara’s end-to-end solutions seamlessly integrate with hundreds of ERP, accounting, eCommerce, and retail POS systems, providing accurate sales and use tax calculation, painless exemption certificate management, and effortless filing and remittance.

To learn more about Avalara visit www.Avalara.com.