A photo of Chris Cowles

Chris Cowles

Marketing Consultant
Chris Cowles is a proven, B2B and B2C/DTC, brand and product marketing professional, business leader, strategist, change agent and growth igniter with over 15 years experience and the ability to bring strategy, inspiration, innovation, campaign expertise, and thought leadership together to shape how customers, partners and the public experience a company’s products and brands.

Customer Expectations Versus Reality - bridging the gap

Know what your customer's want

Delivering what customers want. It’s a top-of-mind concern for businesses of all types. But how do you know what customers want? How do you think your business is doing in delivering? A gap exists between how businesses perceive they are doing and how the customer sees it. To succeed, businesses need to find effective ways to close this gap in order to strengthen the brand/customer connection, improve retention, and increase brand loyalty.

Learn more by reading the informative article - Bridging The Gap Between Customer Expectations And Reality - from one of our technology partners, Annex Cloud.

2021 Sales Tax Changes Midyear Update Report

Avalara 2021 Sales Tax Changes Midyear Update Report

A lot of changes happened during the first half of 2021. This informative mid-year update to the 2021 sales tax changes report from Avalara delves into those changes and much more. The report goes beyond sales and uses tax compliance and will highlight key developments in a number of focal industries. Review the update to learn about new tax exemption considerations by state; details about obligations from increased marketplace sales; effects on the international market and so much more.  

Learn more and download the report here >>>>> https://avlr.co/3yJ31cZ

Kadro eCommerce Insights Newsletter June 2021 Issue

June 2021 Edition

News, insights and information from the rapidly changing world of eCommerce designed for the online merchant!

eCommerce Puzzle Pieces
OPENING THOUGHTS 
 
To paraphrase words from an old popular song - It's been a long time coming, but I know a change gonna come! And yes that change is on the way and will have an impact on retailers of all types, but especially online retailers. I'm of course speaking of what has been termed "cookiepocolypse."  It's the loss of availability and access to data currently made available via cookies and other 3rd party tracking which will soon be things of the past.  You can read more about this and its impact on your retail operation here....READ IT NOW!
     

CLIENT SPOTLIGHT

jge-logo

Founded 98 years ago, the J.G. Edelen Company was founded by James G. Edelen Sr. and is still family-owned today. The company manufactures, imports, and distributes an ever-growing amount of quality hardware products for the furniture and related industries.

In early 2020 J.G. Edelen reached out to Kadro during their search for a new solutions partner. This turned out not to be your typical Adobe Commerce (formally known as Magento Commerce) rescue project.

Read all about it on the J.G. Edelen Portfolio page.

     
AdobeEventJune29-2021-2

June 29th (Tuesday) is Adobe's Experience Makers | Reimagine Commerce virtual event

Register here >>>>  https://adobe.ly/3cwaP97 

 

It’s time to reimagine the commerce experiences of today and tomorrow. This virtual event features tracks covering innovations in the B2B, B2C, hybrid, and direct-to-consumer sectors. Kadro, in conjunction with technology partner dotdigital and our client Boss PetEdge, has an informative session at 3 pm EDT – Migrating your Legacy eCommerce Platform to Adobe Commerce. 

     
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NEW SERVICE OFFERING FROM KADRO...

This new service is designed for those looking to start selling online faster with a powerful, feature-rich, custom Adobe Commerce (formerly called Magento Commerce) website. It's a scalable solution that can grow as your business does delivering lower initial project costs and higher value.

Learn more. Visit our Accelerated Magento Website Development page.

     
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MAGENTO PROJECT GONE WRONG?

KADRO CAN HELP WITH OUR PROJECT RESCUE SERVICES

 

eCommerce projects don’t always go as planned. This can occur for many reasons. No matter what the reason, Kadro can help. We offer a comprehensive array of website project rescue and support services tailored to each client’s needs.

 

Visit our Magento Project Rescue Services page to learn more.

     
TECHNOLOGY PARTNER SPOTLIGHT
quadpaylogo

Quadpay, a Zip Company, is a global “buy now, pay later” (BNPL) payments provider that offers an effective alternative payments solution to help you grow your online sales.

 

Merchants who integrate Quadpay's installment payments solution have seen a huge boost in customer acquisition, higher AOV and conversion, and more repeat purchases. Customers split their payment into 4 equal installments while merchants receive immediate payment with zero risk.  

 

How does this BNPL solution help your business grow?

  • You can accept payment wherever your customers shop: online, in-store, and all marketplaces.
  • We consistently deliver innovative marketing campaigns to showcase your brand across the app and owned channels guaranteed to drive new customer acquisition and loyalty.
  • We offer a consumer-facing mobile app and browser extension compatible with all eCommerce marketplaces.

For a limited time, Quadpay/Zip Co. is offering a deeply discounted rate upon activation exclusively for Kadro's customers. Contact your Kadro Project Team or sales@kadro.com

 

*Offer expires on July 6th

 

Visit the Quadpay website

Visit the Zip website

     
ARE YOU READY TO MOVE TO ADOBE COMMERCE
(formerly Magento Commerce) 
OR UPGRADE TO THE LATEST VERSION?
Let Us Know
     

EMPLOYEE SPOTLIGHT

CD - Headshot
 
Meet 
Chris Dutra
Senior Project Manager  

What do you do at Kadro? 
I’m a Senior Project Manager and have been with Kadro since April 2019.

 

If you could do anything you want right now, what would it be?
I’d move to the UK and spend my time watching football, starting at Goodison Park.

 

What’s your favorite food?
Starfish and coffee.

 

What about family: 
I have one. They tolerate me.

 

Have any pets: 
A 100-lb Golden Doodle named Rooney.

 

Favorite karaoke song: 
Nope.

 

What gets you out of bed in the morning: 
Habit.

 

Biggest recent professional accomplishment: 
Maintaining sanity during the pandemic.

 

Biggest recent or not recent personal accomplishment: 
Maintaining sanity during the pandemic.

 

What is one unique thing about you that few people know?  
I used to be a competitive gymnast.

     

New Arrivals

Meet the newest additions to the Kadro family!

Badge photo

Jeremy Brofft

Senior Talent Acquisitions Specialist

 

Jeremy joins Kadro with nearly 15 years of experience in recruitment. He received his Bachelor's degree from Virginia Tech and also has a Masters degree in Public Administration. He moved to Durham last year from his hometown of Virginia Beach, VA. Jeremy and his fiancé have a crazy 3-year-old Labradoodle named Sebastian and a very chill rabbit named Gus Gus. Jeremy has been practicing Brazilian Jiu-Jitsu for a few years now and enjoys rock climbing as well. During quarantine, he developed an interest in golf, but would like to stress that he remains very unskilled at the sport.

 

Welcome to the Kadro family Jeremy!

     

Jonathan Fisher

Software Engineer

 

Jonathan is a freshly-minted graduate from NC State's Computer Science Program, and is very excited to begin his software development career with Kadro. In his free time, Jonathan loves playing sports such as basketball, football, and frisbee, and can also commonly be found playing board games and card games with friends. Additionally, he is getting married this July, and will be moving to Wake Forest with his wife, Carolyn.

 

Happy to have you with us Jonathan!

Headshot1Crop
     
Featured Kadro Blog content of the month:
  1. The Ultimate Guide to Exemptions Certificates for Sales Tax Compliance, an  article from one of our technology partners Avalara. 
  2. Business License Compliance Framework, a look at business licensing with our partner Avalara. 
  3. Setting up Google Tag Manager for Adobe Commerce, an informative article by Kadro's Senior Business Solutions Analyst - James Bruner
  4. Deciphering a Magento Website's Delivery Times Dilemma - an interesting article about overcoming technical challenges for a client written by one of Kadro's Senior Software Engineers - Logan Wilkerson.
  5. What’s the One Thing Businesses Need in 2021 - an informative article by Kadro and Annex Cloud

Oh no, I’m about to lose my cookies!

Cookies are getting dumped in the trash

With new restrictions on the horizon that will impact online marketing and advertising, what’s a retailer to do?

One thing we can count on in digital commerce as marketers is the change that is frequently driven by technology and the ever changing rules and regulations associated with the access to and the use of personal information.

One potent ally in our arsenal of tools to construct and execute online marketing and digital advertising will soon depart. I am of course talking about third-party HTTP cookies and tracking pixels.

The winds of change are being fueled by planned third-party cookie blocking announced by tech giants like Google and Apple. Firefox and Apple Safari already enforce blocking of third-party cookies with Google Chrome having announced their ban starting in 2022.

It’s a storm that retailers and marketers will need to understand and prepare for in order to minimize “storm damage” to their businesses and marketing efforts.

When these changes take place, retailers will no longer be able to use third-party cookies and similar information as the primary basis for targeting and personalization. While we have become comfortable being able to provide levels of personalization across devices and platforms used in retail commerce, as this type of tracking technology changes we may now see a splintering of our view of customers and our ability to personalize our messaging and offers. This is also likely to trigger a reevaluation by retailers of things like privacy policies, data collection and usage strategies as well as marketing tactics as they prepare for the near term business impacts sans tracking cookies will cause.

How do retailers maintain focus on creating exceptional and personalized customer experiences?

Example of modern retail technology

Over the 18 months or so, driven by COVID-19’s impact on businesses of all types, we have seen major upticks in eCommerce sales and a shifting to digital environments and tactics to gain and retain business. But in a cookie-less age, how do retailers maintain focus on creating exceptional and personalized customer experiences supported by their marketing initiatives via the data available to them? It’s a data acquisition and usage challenge with customer privacy ramifications that needs to be met head-on and dealt with creatively.

The challenge is rooted in technology and also at least in part addressable by technology as CDPs (customer data platforms), advanced customer analytics and similar tech become more prominent. Investments to shore up data tools and to support data strategies in a cookie-less world may very well be needed.

OR

Fundamental precepts still apply

It boils down to some fundamental precepts – know your customer, understand the path or paths they take to a purchase, know what information they may need along that path to make informed decisions and do what is feasible to earn and keep their trust. These concepts have not changed for decades, but without cookies they will become harder to recognize, understand and respond to.

Collaboration is key to aligning data strategies and policies

Customer data touches numerous facets of a retail business. As such, there are a number of groups that may be involved in its collections, categorization, usage and governance. In preparation for a third-party cookie-less age, retailers need to seek the collaborative and collective counsel of an array of internal disciplines like marketing, sales, customer service, IT and more as they work to realign their data strategies and policies. More emphasis will need to be placed on building an engaging experience for customers where it's not just about offering great products, but also great information for their buying decision and perhaps value-add online services, community of like-minded customers, or an engaging online experience. By making the experience visiting and shopping in your online store a first-person experience, the need for third-party anonymous tracking is no longer required.

It’s a matter of trust

Turn up the dial on Trust

“Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships.” Stephen Covey

I mentioned trust a couple of paragraphs back. It’s a crucial element in gaining and retaining customers. It’s common sense that we will do business with organizations and people we believe we can trust. So focusing effort on the privacy side of consumer data collection and use is important as a cornerstone for building customer trust.

Getting customers to share their information with a retailer is not a new challenge. We all face it when we ask a customer for personal information. It can be hard to obtain information like phone numbers and email addresses as customers, and even simply website visitors, may be unclear as to how, when and why it will be used. Requiring a customer to login before shopping is often a proven barrier for conversion. Therefore, utilizing first-party cookies, which are still allowed, to establish a trusted user session with the customer can help make sure a personal and user-specific engagement is achieved. It’s critical for retailers to be as transparent as possible with customers about such matters. This is how trust is built. And without trust, the chances of obtaining and having permission to utilize customer data are greatly diminished. Data privacy remains an increasingly significant flashpoint with consumers with regulations like GDPR and CCPA being passed to help address it.

Pay attention to your data

I find it interesting, based on personal observations in a variety of companies, how often companies fail to clearly map out and acquire a deep understanding of the data they are collecting. Often this data is allowed to age without refreshing or to exist incomplete so that a holistic and accurate view of the customer universe is not possible and thus the data collected cannot be effectively used to make business decisions going forward. This is only likely to intensify in a third-party cookie-less environment.

In closing

In the coming cosmos of lost third-party cookies, retailers may find it necessary to seek out new and unfamiliar sources of data and a greater diversity of data to enable them to still glean sufficient levels of consumer insight to drive their marketing and overall business strategies.

So as we prepare to empty our marketing shelves of third-party cookies, remember there will always be something sweet to take their place. Let’s start baking.

Kadro eCommerce Insights Newsletter May 2021 Issue

kadro-20th-anniversary-email-newsletter-header-1
May 2021 Edition

News, insights and information from the rapidly changing world of eCommerce designed for the online merchant!

eCommerce Puzzle Pieces
OPENING THOUGHTS 
May is quickly fading into the rearview mirror along with annual spring celebrations like Cinco De Mayo, Mother's Day and for many - graduation. Now we prepare for June and the coming of summer.  Predications are that it will be a very busy summer travel season as we hit the roads and take to the skies to our favorite destinations.  Travel and destination websites should see significant traffic increases and robust bookings.
 
Google's Core Web Vitals website ranking factors are set for June 2021 implementation. Regardless of what you sell online, it's a good time to revisit the performance aspects of your website and how it delivers the user experience. Pay special emphasis to the mobile experience. 
 
Not yet have an eCommerce website? Kadro is here to help with an array of available services including our newest offering - Accelerated Magento Website Development.   
 
Be sure to take a few minutes to read an informative new article by James Bruner, Senior Business Solutions Analyst, about setting up Google Tag Manager for Adobe Commerce. You can also learn more about James in our Employee Spotlight below.
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INTRODUCING...

A new service from Kadro designed for those looking to start selling online faster with a powerful, feature-rich, custom Adobe Commerce (formerly called Magento Commerce) website. It's a scalable solution that can grow as your business does delivering lower initial project costs and higher value.

Learn more. Visit our Accelerated Magento Website Development page.

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MAGENTO PROJECT GONE WRONG?

KADRO CAN HELP WITH RECENTLY INTRODUCED

PROJECT RESCUE SERVICES

eCommerce projects don’t always go as planned. This can occur for many reasons. No matter what the reason, Kadro can help. We offer a comprehensive array of website project rescue and support services tailored to each client’s needs.

Visit our Magento Project Rescue Services page to learn more.

TECHNOLOGY PARTNER SPOTLIGHT
Gorgia-logo
In a COVID world, customer support teams now have blurred lines between support and sales. Support representatives are ramping up their skills to deliver exceptional customer service experiences that wow their clients, drive sales, and create loyalty.  That is why Kadro has partnered with Gorgias, a machine learning helpdesk built natively for e-commerce merchants to help our clients turn their call centers into profit centers.    
 
Gorgias enables a seamless customer journey by aggregating all channels (email, voice, chat, SMS, social) into one platform and personalizing engagement with intelligence from integrations with the e-commerce platforms and the e-commerce technology stack (loyalty, shipping, reviews and ratings, marketplaces and more). Gorgias customers increase support efficiency by 30% or more using automations to handle common and repetitive inquiries.
How do you drive sales from your call center? Through Automation, Personalization, Channel Aggregation 

  • Automation: Provide lighting fast responses to turn browsers into buyers
  • Personalization: data-enriched interactions create meaningful connections with customers that increase order values and lifetime value 
  • Channel Aggregation: All channels in one platform create a seamless, connected customer experience. 
Take a look at Gorgias' guide on pre-sales support to learn how you can start driving revenue from your support operations. And if you sign up with Gorgias now, you can even get the 2nd month of service FREE.
ARE YOU READY TO MOVE TO ADOBE COMMERCE
(formerly Magento Commerce) 
OR TO UPGRADE TO THE LATEST VERSION?
Let Us Know
EMPLOYEE SPOTLIGHT
 
JBruner2
Meet James Bruner
Senior Business Solutions Analyst

What do you do at Kadro?

I help Kadro clients with their incoming project and support requests advising  them on the best way to proceed. I also provide counsel on long-term strategy and project ROI. The requests can address a range of issues from frontend bugs to full integrations. Our clients span such a wide range of industries that you really get exposed to a lot of different solutions. So, that’s pretty cool. 

If you could do anything you want right now, what would it be?

Explore space. Or be a full-time philanthropist. Or be a full-time philanthropist that travels through space helping people out.

What’s your favorite food?

Food is my love language. I love cooking and try to make dinner for my family every night, so we rotate through a lot of recipes in my house. If I had to pick a singular dish as my favorite though, it wouldn’t be something I make: it would be the Beef Wrap (basically a fancy Gyro) from Devine Foods in Columbia, SC where I grew up. I worked there back in the day and frequented the place for decades. They closed their doors several years ago, but I still dream about their food.

What about family?

I’ve been married for nine years with two kids (three if you count the dog). My wife Lauren has never met a stranger, and she can put together a pretty mean gift basket. My son will be four this summer, my daughter will be one, and Sunny the mini Yorkie turned 5 this year. They’re all pretty great - most of the time.

Favorite video game?

If my kids are asleep and it’s a weeknight you’ll find me either making music or gaming.

Favorite quote?

“You’re not wrong, Walter, you’re just .......” - The Big Lebowski

Favorite place to visit?

Colorado. My family has a place on the Western Slope where I’ve gone my whole life. Being able to share that with my family and now my kids is just incredible, so I try to get out there as much as I can.

What gets you out of bed in the morning?

Coffee, coffee, and more coffee.

Biggest or most meaningful recent personal accomplishment?

I have a lot to be grateful for - my family, friends, and bandmates to start - but I think one of the biggest accomplishments recently was getting debt free. We still owe on our house, but even with two kids in daycare we managed to pay off all other debts, which is an incredible feeling.

What is one unique thing about you that few people know?

I like to record hip songs about robots when no one is around.

Featured Kadro Blog content of the month:
  1. Setting up Google Tag Manager for Adobe Commerce, an informative article by Kadro's Senior Business Solutions Analyst - James Bruner
  2. Deciphering a Magento Website's Delivery Times Dilemma - an interesting article about overcoming technical challenges for a client written by one of Kadro's Senior Software Engineers - Logan Wilkerson.
  3. Watch the dotlive by dotdigital webinar on How to use segmentation to supercharge your marketing campaigns.
  4. What’s the One Thing Businesses Need in 2021 - an informative article by Kadro and Annex Cloud
  5. Listen to the Naughty x Nurture by dotdigital podcast with Ariel Mordetsky (Kadro) and other eCommerce experts as they talk about the similarities between eCommerce and fishing. It's reel interesting!

Kadro eCommerce Insights Newsletter April 2021 Issue

Kadro 20th Anniversary logo and 20 years of eCommerce Excellence

April 2021 Edition

News, insights and information from the rapidly changing world of eCommerce designed for the online merchant!

Kadro puts the puzzle together

OPENING THOUGHTS

It's Q2 2021! What can we expect for the remainder of 2021? Will shoppers return in numbers to their favorite stores? Will the surge in new eCommerce businesses and in eCommerce-related transactions continue? All questions to consider, but only time will tell.

As a merchant there are things you can do to maximize the opportunities that currently exist and may exist in the months ahead. Are you up-to-date with the latest release of relevant eCommerce technologies? Do you know which technologies to choose and who to trust with the creation and implementation of your web store?

Kadro is here to help make your vision for selling online a reality. We can recommend enhancements to your present eCommerce environment that will help you gain and retain more customers or get your started on a full-feature commerce platform. Check out how our own Logan Wilkerson solved a very complex Delivery Time scenario on Magento Commerce!

Contact us to discuss your needs.

CLIENT SPOTLIGHT

Pool Season is Here! Let's Get in the Swim.

Doheny's

Founded in 1967, Doheny's is a leading provider and supplier of swimming pool and spa equipment and supplies in the United States. Doheny's websites sells both direct to consumers as well as to commercial buyers for above-ground, inground, and spas including pools, chemicals, supplies, equipment, accessories, safety products, and parts.

When Doheny's first approached Kadro, they were seeking a Magento systems integrator that would operate as their partner. They needed a Magento development partner that could provide both the technical and business expertise to move their eCommerce business forward. Learn More about the Doheny's & Kadro Story

Limited-time bonus: Use coupon code K21FREE to get free shipping on orders of $100 or more at the Doheny website.

Magento Rescue Services

MAGENTO PROJECT GONE WRONG? KADRO CAN HELP WITH PROJECT RESCUE SERVICES

eCommerce projects don’t always go as planned. This can occur for many reasons. No matter what the reason, Kadro can help. We offer a comprehensive array of website project rescue and support services tailored to each client’s needs. Learn more by visiting our Magento Project Rescue Services page.

TECHNOLOGY PARTNER SPOTLIGHT

Vertex

Vertex, Inc. is a trusted global provider of indirect tax software and solutions. The company’s mission is to deliver the most trusted tax technology enabling global businesses to transact, comply and grow with confidence. Vertex provides cloud-based and on-premise solutions that serve specific industries for every major line of indirect tax, including sales and consumer use, value added and payroll.

Unlocking the Secrets to an Outstanding Commerce Operation

Download this eBook from Vertex to discover

  • What B2B buyers expect as they research and transact purchases
  • Key challenges to delivering a better B2B customer experience
  • What’s causing the gap in customer experience
  • How you can create great B2B buying experiences by leveraging a powerful ecommerce platform with a tax technology solution.

ARE YOU READY TO MOVE TO MAGENTO OR TO UPGRADE TO THE LATEST VERSION?

Magento Commerce

EMPLOYEE SPOTLIGHT

Logan Wilkerson, Kadro Senior Software Engineer

Meet
Logan Wilkerson
Senior Software Engineer

What do you do at Kadro? I’m a Sr. Magento Developer with full stack development experience. When it comes to setting up a Magento store, there isn’t much I haven’t done at some point. Custom feature development, data migration, 3rd party extension installation/configuration, server configuration, and deployments are all within my domain.

If you could do anything you want right now, what would it be? Unrealistically I’d like to orbit and experiment on a black hole. Realistically I’d like to be running a tabletop RPG game right now, but I have to wait for my Saturday game.

What’s your favorite food? On a general level I’d say chicken wings. I have my own wing, sauce, and dip recipes that I have tweaked and modified over the years. On a specific level there is a restaurant in NZ called Flame that makes ribs I have yet to be able to top. I have a BBQ sauce recipe inspired by the experience.

What about family? My wife Helena and I were married in 2018. My mom has retired to Washington with her partner. My sister is still trying to make her way and is currently in Austin, TX.

Have any pets? I have one cat named Doctor. He’s about 95% fluff.

Favorite karaoke song? I tend to listen to the same song on repeat over and over and over again until I can belt out the words. The last song that I subjected to this process was History Read by The Altogether.

Favorite video game? I play a lot of games, so this is a hard question to answer. The game I probably have the strongest fond memories of is Megaman Legends.

Favorite quote? I don’t really mentally catalog quotes. I’d have to look something up which somewhat negates the sentiment.

What gets you out of bed in the morning? An alarm of some sorts generally.

Biggest or simply most meaningful recent professional accomplishment: I take pride in my ability to convert messy failure prone processes and turn them into robust repeatable processes. Every time we take on an existing project that’s pretty much my mission statement. Recently we received glowing feedback from one of those customers about how my efforts had completely changed their feelings about their site and their deployments. It meant a lot to me.

Biggest or most meaningful recent personal accomplishment? About 8 months ago I started a FFXIV savage static with my wife and two real life friends. I hadn’t played the game in years and going from zero to savage was a tall order. We recruited another four people and started trying to tackle the game’s end game content. Despite my inexperience, I stepped up to raid lead and to be honest we were all kinda bad. The group has improved by leaps and bounds and we recently completed our second tier of content ending out the current expansion. I’ve had to make some hard choices in order to get us there, but we did it. And now we’ve teamed up with some new friends and are starting the ultimate difficulty challenges.

What is one unique thing about you that few people know? Haha. If I told you what would I do the next time someone asked me this question? For real though, I tend to be pretty open with my hobbies and interests, so the fun stuff is public knowledge.

THE KADRO BLOG

Our blog is a great place to find articles on a variety of eCommerce and business topics, links to webinars and podcasts, and more.

Featured content of the month:
  1. Watch the dotlive by dotdigital webinar on How to use segmentation to supercharge your marketing campaigns.
  2. Read the article - What’s the One Thing Businesses Need in 2021 - an informative article by Kadro and Annex Cloud
  3. Listen to the Naughty x Nurture by dotdigital podcast with Ariel Mordetsky (Kadro) and other eCommerce experts as the talk about the similarities between eCommerce and fishing. It's reel interesting!
  4. Deciphering a Magento Website's Delivery Times Dilemma - an interesting article about overcoming technical challenges for a client.

Naughty x Nurture Podcast eCommerce and Fishing Episode with Kadro

naughty-x-nurture-podcast-withKadro-ArielMordetsky

We’re casting a line to lure you in to listen to the next installment in the Naughty X Nurture podcast series by dotdigital where you’ll hear Ariel Mordetsky (Kadro), Jeff Roth (Avalara) and your host Gavin Laugenie (dotdigital) discuss the similarities between eCommerce and fishing. Have we hooked your interest? Get on board starting Friday, April 23rd. It will be reel fun!  Listen in https://bit.ly/3xdkutW

What’s the One Thing Businesses Need in 2021

Loyalty image

Answer: Loyalty!

Regardless of the type of commerce you engage in, B2B or B2C or both, and whether you are online exclusively or omni-channel, something you can’t live without in 2021 are strategies and tactics aimed at maximizing customer retention and loyalty.


There are a lot of uncertainties in the world today, but the one thing we all know is that keeping existing customers is vital to the growth and sustainability of your business. For years we have read and heard the adage, it’s cheaper to keep a customer than to find new ones and this simple statement has never more true than in today turbulent business environment.


This time last year, where we were citing reasons retention is important like the Bain stat that says increase retention 5% and you’ll increase profits by 75%. This year poses four additional reasons to connect and stay connected at a new level with your customers, which reinforces why you really can’t pass on your loyalty strategy in 2021.

  1. Economic uncertainty and recessionary times
  2. Consumers demands (and needs) for genuine communications and real connectivity
  3. A far greater number of choices, especially in the eCommerce space
  4. Saying goodbye to cookies and other 3rd party data approaches

Economic Uncertainty Drives a Need to Focus on Customer Retention

When times get tough, money gets tight. People spend less and make more critical decisions as to where they do spend. In 2008, many organizations made conscience decisions to shift their limited marketing dollars to retention efforts. Those that did fared far better through and post recession period than those who kept spending consistent or slowed spend all together.


With limited resources, consumers are more concerned about making a purchase mistake. They tend to be less likely to try new things. With limited cash in hand, consumers tend to make the familiar choice, the trusted choice and the smart choice that has served them well in the past. If a consumer or business is a customer of yours, you want to be that familiar, trusted, and smart choice.

But to ensure your customers come back to you, you need to connect with them on a consistent basis. You need to reinforce the value you bring to their business. You need to remind them of the positive experiences they’ve had in doing business with you and reinforce those experiences at each touch point. You need to establish a personalized ongoing relationship of mutual value.


Consumers Need Genuine Communication and Real Connectivity

Fast forward 10 years, 2018 as consumers began to raise the bar on their expectations of the organizations where they do business. It was no longer okay to just personalize with my name in an email. Or offer up product selections based on the items they purchased. Consumers know they are sharing their data. They’re expecting organizations to be diligent stewards of their data and use the data to deliver a more relevant customer experience.


Additionally, people today are more focused on what they feel is important – doing good, giving back, sustainability, equality, etc. They expect organizations they patronize to share the same concerns and values they embrace. A few years ago consumers were asking brands to “know me, understand me, inspire me.” Today consumer’s expectations go further to “walk with me, walk in my shoes.”


To top it off, we experienced a year unlike any other in recent history which placed us in lockdown from which we are only now slowly emerging. People are focused more than ever on what’s important to them. They’re making more and more conscience choices based on their values. The right loyalty strategies and programs allow organizations to create a clear, unique, personal, even empathic value exchange with customers.


The Field of Available Choices Has Grown Much Broader

Changes that the COVID virus created in the global business sphere include a rapid expansion of online commerce with many new merchants opening online stores and a transformation in brick-and- mortar commerce with many brick-and-mortar merchants going online and offering new ways of shopping and pickup (BOPIS). With such a rapid expansion in available choices for consumers and businesses wishing to shop and buy online, companies must give strong credence to development and implementation of loyalty strategies and tactics since now more than ever it is essential to retain customers once you get them.


Bye Bye Cookies

As marketers, we’ve grown accustomed to building out our marketing strategies based on 3rd party data and technology tricks like cookies to identify customers and prospects and deliver personalized experiences based on these inferences. We’ve built our tech stacks and our analytics around look-alike models and personas. We’ve invested in CDPs that can get us to 70-75% accuracy in matching data. These activities have been working fairly well for organizations.


Now, all of this is changing. The stringent privacy laws to protect consumers and their data are finally coming to fruition. They are finally here. Organizations are now being forced to play by new rules. These new rules are affecting the technologies we’ve grown accustomed to using. A great example of these changes – cookies are going away.


With the dawning GDPR, CCPA – now morphing to a much more stringent CPRA, mean organizations will need to move from reliance on 3rd party data, to going directly to the source – your customer – for information. Organizations will be forced to work directly with customers to collect their information and gain permission to use their data in marketing efforts.


For many organizations, this means a whole new way of marketing and potentially a number of new technologies. The good news – loyalty technology is built on the foundation of permissible value exchange. These 4 major environmental changes point to the need to research and select the right technology partners to develop, integrate and implement your online eCommerce environment and to guide you through loyalty as a core solution and strategy you must have to be successful in 2021 and beyond.

Kadro, a certified Magento Solutions Partner with 20 years experience, is here to help make your vision for selling online a reality. We help clients, large and small, in a wide array of industries create full-feature, high-functioning, eCommerce environments on the Magento Commerce platform and then integrate those environments with applicable ERP, OMS, PIM, CRM and other backend systems. You can learn more by visiting the Kadro website. Also follow us on popular social media channels like LinkedIn, Facebook and Twitter.


And to ensure you are successful in your loyalty strategy, the Annex Cloud Loyalty Experience Platform is the perfect answer. With roots in the social space, Annex Cloud is the only solution that can track, understand and communicate with your customer with a personalized, empathic message at every touch point. Plus with our extensive integration and partner network, the launch process is swift ensuring you can make an impact in 2021.


This article was co-authored by Erin Raese, CMO - Annex Cloud

Kadro eCommerce Insights Newsletter-March 2021 Issue

Kadro 20th Anniversary logo with tagline

March 2021 Edition

News, insights and information from the rapidly changing world of eCommerce designed for the online merchant!

Kadro puts the puzzle together

OPENING THOUGHTS

Q1 2021 is nearing an end. How has your online business fared so far this year as we work towards a return to pre-2020 omni-channel commerce? With unprecedented sales growth in eCommerce, now is the time to revisit the initiatives and technologies that support your eCommerce sales. Are you up-to-date with the latest release of relevant eCommerce technologies? Kadro is here to help make your vision for selling online a reality. We can recommend enhancements to your present eCommerce environment that will help you gain and retain more customers. Contact us to discuss your needs.



Magento Rescue Services

MAGENTO PROJECT GONE WRONG? KADRO CAN HELP WITH PROJECT RESCUE SERVICES

eCommerce projects don’t always go as planned. This can occur for many reasons. No matter what the reason, Kadro can help. We offer a comprehensive array of website project rescue and support services tailored to each client’s needs. Learn more by visiting our Magento Project Rescue Services page.

TECHNOLOGY PARTNER SPOTLIGHT

Gladly

Gladly is a radically personal customer service platform. Unlike legacy customer service platforms that are case centric, only Gladly is designed with people at the center and uniquely enables a single lifelong customer conversation across all channels. Gladly powers companies to deliver exceptional customer experiences, increase contact center generated revenue and cut technology costs by moving to an all-in-one customer service solution.

Just released! Gladly's 2021 Customer Expectations Report

Gladly's 2021 Customer Expectations Report

Now more than ever, customers expect exceptional service and want their favorite brands to go above and beyond to earn their loyalty and business. In the last year, ecommerce accelerated at a rate of 10 times what it has in the past and with that customer expectations also accelerated. See what this means for your company in Gladly's new 2021 Customer Expectations Report.

ARE YOU READY TO MOVE TO MAGENTO?

Magento Commerce

EMPLOYEE SPOTLIGHT

Joanna Sawyer, Kadro Software Engineer

Meet
Joanna Sawyer
Software Engineer

What do you do: I am a software developer, with a focus on frontend development. I am also involved with Co-op recruitment and training, and a part of the social committee.

If you could do anything you want right now, what would it be: I would take my trip to Europe that we had to cancel last May! We were going to go to the Tulip Festival in Amsterdam, and go to Paris.

What’s your favorite food: S’mores! And anything s’mores flavored - ice cream, cookies, candy! You could say I have a sweet tooth.

What about family: I have been married for 2 and a half years to my husband Logan. Fun fact - my little sister, Kim Pollard, also works at Kadro!

Have any pets: A 2 year old Border Collie named Denver who we absolutely adore!

What do you hate: I hate washing dishes!

Favorite karaoke song: You will not catch me doing Karaoke, but you can find me singing Taylor Swift on road trips.

What gets you out of bed in the morning: My very active dog who knows when the alarm goes off and gets in bed with us about 5 minutes before; she knows that the first thing we do every day is go play frisbee and she just can’t wait. She is good about letting us sleep in on the weekends though.

Biggest recent professional accomplishment: I’ve recently learned the power of delegation! I can be very independent in my work, but with lots of projects needing attention at once, I have been able to let go of some of my tasks and just assist others in completing them.

Biggest recent personal accomplishment: The first is that in January I participated in a 30-day challenge to do yoga every day! The second is I tried skiing for the first time this year. I totally hated it, but I made it down the mountain (barely)!!

What is one unique thing about you that few people know? I started pressing flowers as a hobby during quarantine, and I am planning to start a little business on the side where I press and frame flowers!

New Arrivals

Meet two new additions to the Kadro family!



Christen Cokes

Christen joined the Kadro team in January 2021 as a Sr. Business Solution Analyst. She is the latest member of the company's expanding Business Solutions Analyst practice. Christen is no stranger to eCommerce. With over 17 years of eCommerce experience Christen is prepared to tackle the complex problems that happen in the enterprise space.

Welcome to the Kadro family Christen!

Sarah Ritter

Sarah Ritter, Kadro Project Manager

Sarah is a Senior Project Manager with over 15 years of experience in the software development industry. Sarah has experience working at big consulting firms, smaller digital agencies, and startups. Sarah brings extensive perspective to the team here at Kadro. Sarah grew up in Maryland working on a farm and moved to North Carolina to earn a Master’s in Computer Science at UNCW. On the weekends, Sarah enjoys camping, hiking, and rock climbing. Welcome Sarah!



dotdigital dotlive session on segmentation and segmenting tactics

Banner for dotdigital dotlive session on segmentation

Segmenting your data plays an important role in defining and understanding your target audiences. It allows you to identify the right customers for your products and services, keeping your marketing relevant and effective.

In this dotlive program, dotdigital marketing experts guide you through the top segmenting tactics B2B and B2C marketers should be using. These tactics will help keep you ahead of your competitors and return a higher ROI as you drive conversions with targeted marketing.

Join dotdigital's marketing experts, Dan Griffin and Mark Lew, along with guest Ariel Mordetsky from Kadro as they discuss quick-and-easy methods you can adopt and implement straight away.

Access the program via this link https://bit.ly/3fzOolC

Kadro is dotdigital’s the dotties connected 2020 Best Partner Americas award winner! 

For the Love of Pets

Picture of woman and dog overlooking the view from a mountain top

Saturday February 20, 2021 is National Love Your Pet Day or simply Love Your Pet Day depending upon which website you visit. As a long-time pet lover, my thoughts naturally gravitate to the matter of how and why I got my pets and to the fellowship experience.


WHAT CONSTITUTES A PET?

A variety of different pets - dogs, cats, birds, snakes and more

Depends who you ask. According the ASPCA, the category of companion animals (aka pets) includes dogs, cats, horses, rabbits, ferrets, birds, guinea pigs and select other small mammals, small reptiles and fish. Yet other sources show that, for example, horses are classified as livestock. Based on the many horse owners I know, their horses would definitely fall under the ASPCA classification.

US Pet Ownership percentages Regardless of which source and definition you choose to use, 67% of U.S.households, or about 85 million families, own a pet, according to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association (APPA).

Pets come in all shapes and sizes by land, water and air. Some have fur, others feathers, and some even have scales. They are labeled with scientific names like Canis lupus familiaris or Felis catus. But to us they are just Fido, Rover, Mittens or Boots. They are our pets. They’re our steadfast friends, companions and protectors who are there with us each day bringing a mixture of unconditional love, comfort and playful fun. Well at least that’s the case for dogs and many cats.

James Cromwell is credited with saying, “Pets are humanizing. They remind us we have an obligation and responsibility to preserve and nurture and care for all life.” Well spoken!

I’ll get back to the personal side of pets later in this post, but for now let’s turn your attention to the business side of things.



WHAT DO 85 MILLION FAMILIES OWNING A PET TRANSLATE INTO?

Short answer, a thriving multi-faceted industry! The U.S. pet industry is estimated to have reached $99 billion in 2020. It’s an industry that spans the gamut from large corporations that manufacture and offer an array of goods and services to small local retailers and services on-the-go providers that deliver pet related goods and servicesImage of the inside of a pet store in your local community.

The commerce aspects of pets are diverse and undeniable. What started out from a retail perspective as small local brick & mortar retailers has evolved into a plethora of those same retailers plus large national pet products chains, big box retailers, grocery stores and more. And what once was the sole domain of brick & mortar locations, has quickly moved into both omni-channel and an expanding universe of eCommerce direct retailing to both businesses and consumers, as well as a significant pet products and services presence on marketplaces.


KADRO CAN HELP YOU ACHIEVE RETAIL SUCCESS IN THE PETS ARENA

As a U.S. based company that specializes in eCommerce and helping companies to realize their visions for selling online, Kadro has its roots in both the commerce and personal sides of pets which I’ll get back to shortly. As a technology and commerce partner of pet industry leaders like Boss PetEdge, we help pet supplies distributors and retailers reach pet lovers throughout the U.S. via their websites. And for those who wish to participate via 3rd party marketplaces or may be thinking about starting a pets-related products and services marketplace of their own, our expertise allows us to help there too.

You can learn more about our work with Boss PetEdge by visiting the Boss PetEdge Portfolio page on our website. While you are at it, look at some of our other clients in the Portfolio area. Should you wish to discuss how we can help you to establish your own eCommerce pet’s products and services website or assist you in selling via marketplaces, please contact us at (877) 435-3453, sales@kadro.com or via our Contact Us web page.

Now as promised back to the personal side of pets.


MEET THE PETS OF KADRO

While the people at Kadro are training and certified business and technology professionals who deliver commerce solutions on Magento Commerce, many are also pet lovers. So here we present a few of those prized companions and friends we call our pets.

ArielM pets Karen A cats

Kahlua – Zoe (Goldendoodle) – Romeo 

Pet Lover: Ariel M.

Big Cat and Little Cat  touching each other for warmth,

while Karen works hard on the computer.

Pet Lover: Karen A.
Frito Lay Donovan

Frito Lay - He is a very chatty and munchy boy.

Pet Lover: Jacob W.

Donovan - 4-year-old Irish Setter who enjoys potty humor

and being pranked by his hoomans.

Pet Lover: Kevin R.

Hayes and Bentley - dogs Gigi - cat

Hayes and Bentley - Hayes is a Yellow Lab and Bentley is a

Brittany Spaniel. They love to hunt birds, moles,

rabbits, butterflies, and bees.

Pet Lover: Malcolm A.

Gigi, the Chameleon Cat

Pet Lover(s): Rick J. and Karen J.
Golden Retriever - KimP Tucker and Percy - dogs

Cooper - 2 year old Golden Retriever

who enjoys long walks and even longer naps.

He specializes in barking during zoom meetings.

Pet Lover: Kim P.

Tucker and Percy - 2 year old brother Shih Tzus Tucker

is active and loves to play ball. Percy just loves

attention and wants to be wherever we are.

Pet Lover: Allison H.
Denver - dog Pisco - dog

Denver - She wanted to give her best smile for everyone!

She is a high energy Border Collie who loves

to play and cuddle.

Pet Lover: Joanna S.

Pisco - a 10 week old Golden Retriever!

He loves biting ankles, fingers,

and leaves, but still learning to love baths.

Pet Lover(s): Evan G. family
hope and sookie - dogs Hope - dog

Hope and Sookie – German Shephard Dog & Shiba Inu

Vigilantly monitoring the front yard and street.

Key members of the Neighborhood Watch!

Pet Lover: Chris C.

Hope - Connor C.'s fur-baby, is always looking

for adventure. She loves swimming, opening gifts,

chasing balloons, and bubbles.

Pet Lover: Connor C.

Alice - dog Rocky - racoon

Alice - 1 year old Mini Australian Shepherd

who loves to go on walks and to the local dog park.

Pet Lover: Robert G.

Rocky - the racoon and her two cubs or kits

live under the deck. She likes to have staredown

matches with Gigi, the Chameleon Cat above.

Pet Lover(s) – Rick J. and Karen J.
Rooney - dog

Rooney - Turn off Zoom, I am attempting to sleep.

Pet Lover(s): Chris D. and family

NATIONAL LOVE YOUR PET DAY – Saturday 02/20/21

In closing, let all the pet lovers out there celebrate with your pet(s) on this special day. Although really shouldn’t every day be your pet’s special day?

January 2021 Kadro eCommerce Insights Newsletter

Kadro-newsletter-banner
January 2021 Edition

News, insights and information from the rapidly changing world of eCommerce designed for the online merchant!

600
OPENING THOUGHTS
As we undertake the New Year, we cannot help but reflect on this time in 2020. Remember how different the world and the eCommerce realm were. Much has transpired since then as we continue to adapt to the fluid nature of our personal or professional lives. The eCommerce industry has grown and evolved during this period far more than most might have imagined. More businesses are turning to eCommerce as a means of sustainability. Many are also adopting new methods for delivering their goods and services to their customers. Kadro looks forward to the months ahead with resolve and a continued commitment to make your vision for selling online a reality.
CLIENT SPOTLIGHT
WestCMR logo
RETHINK HOW YOU BUY AND SELL  SURGICAL SUPPLIES 
WestCMR helps hospitals and surgery centers capitalize on buying, selling and liquidating in-date surgical supplies. Learn how WestCMR engaged Kadro in late 2020 to assist them in completing their migration to Magento Commerce Cloud and launch two B2B eCommerce websites.
TECHNOLOGY PARTNER SPOTLIGHT
magento-commerce-logo-1

No other platform gives you the power to create unique and engaging shopping experiences. Enjoy rich out-of-the-box features, an unlimited ability to customize, a flexible headless architecture, and seamless third-party integrations. With Adobe eCommerce platforms, certified solutions partners like Kadro, and a vast marketplace of useful functional extensions, you can bring your commerce vision to life.

ARE YOU READY TO MOVE TO MAGENTO?
Let Us Know
marketplaces-banner
TIME TO LAUNCH A MARKETPLACE OF YOUR OWN?
A growing number of B2B businesses are building their own marketplaces — and expanding their market share. Now is a great time to explore how you too may benefit from the marketplace movement.
EMPLOYEE SPOTLIGHT
ariel2
MEET THE GUY
Ariel Mordetsky
Vice President of Revenue

What do you do: I lead Kadro's Business Development, Account Management and Partnership Programs.

If you could do anything you want right now, what would it be:  Go scuba diving in the Caribbean, preferably in St Lucia.

What’s your favorite food: Cheesecake, NY Style, but The Cheesecake Factory® makes a pretty mean Red Velvet cheesecake as well.

What about family: Somehow my wife is still with me after 14 years, and we have two beautiful daughters, Skylar Rose and Juliette Belle. 

Pets: Our cats Kahlua and Romeo (my wife's blond hair, blue eyed boyfriend), Zoe our Goldendoodle, and our fish!

What do you hate: Freezing rain and sleet

Favorite karaoke song: Keep on Rocking in the Free World, but the Pearl Jam version so I can channel my inner Eddie Vedder. 

What gets you out of bed in the morning: Work wise it’s working with my team at Kadro and helping our customers; but in actuality it’s my wife's boyfriend, the previously mentioned Romeo.

Biggest recent professional accomplishment: Surviving 2020 without having to layoff or reduce anyone's salary! 

Biggest recent personal accomplishment: A completely homemade smoked  pastrami. Sorry, it has already been eaten.   

Last Words: Call me to talk about your Magento eCommerce project.

speed-up-website-graphic

DOES YOUR MAGENTO WEBSITE LOAD SLOWLY?
DOES IT RUN SLUGGISHLY?
OR WORST OF ALL, IS IT SIMPLY UNRELIABLE AND MAYBE NOT RUNNING AT ALL?

Check out our Site Analysis & Optimization Services (SAOS) and Turbo Boost your Magento website.
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THE KADRO BLOG
Our blog is a great place to find authoritative articles on a variety of eCommerce and business topics, links to webinars and podcasts and more.
Be sure to read the February edition of eCommerce Insights for an important Kadro company announcement.
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FOR THE SOCIAL MEDIA MINDED
Keep up with the latest Kadro information on these channels
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Kadro eCommerce Insights Newsletter December 2020

Happy Holidays image
News, insights and information for the online and omni-channel merchant from the dynamic world of eCommerce! Holiday promotions too! Save $

News, insights and information

from the ever-changing world of eCommerce

designed for the online B2B and B2C merchant!

 

In the December 2020 Edition.....


  • To all our clients - past, present and future 
  • To our technology partners  

  • Kadro's Site Analysis & Optimization Services can help to ensure that performance issues don't interfere with your online business.
  • Meet Noah Trimble, Software Engineer

  • Explore blog posts, webinars, podcasts and more

  • Special online holiday savings

     

On February 23, 2021, Kadro turns 20! 

 

While we've seen a great deal of change throughout the years, one thing that has remained constant is our commitment to helping our clients succeed.

 

As we continue through the 2020 holiday season and prepare to exit what has certainly been a bizarre and difficult year, we want to take a moment to remember, thank and celebrate our clients - past, present and future (a subtle Scrooge reference for those following along). It was your decision to choose Kadro as a partner that has fueled our growth and success.

 

It began with our very first client - REEDS Jewelers - who has been our client for 20 years! Amazing to think of all those Black Fridays and Cyber Mondays we've shared together!  Our client journey continues with the dozens of exceptional companies whose eCommerce stories are chronicled in the portfolio area of our website.  We are also proud of our most recent site launches with our newest clients including Hungry Harvest, SeaDek, WestCMR and The Fruit Company.

 

We wish you a Happy Holiday season

and a prosperous New Year. 

     

Ready To Move To Magento Commerce?

     

To Our Technology Partners 

 

It takes a strong, diverse, and experienced network of technology partners to provide the range of quality functionality and services necessary to succeed in today's volatile and  expanding eCommerce environmentWith that in mind, we send out our best holiday wishes and sincere thanks to all those companies who have chosen to partner with us in delivering robust solutions to the eCommerce business community. 

 

It starts of course with Adobe and their industry-leading Magento eCommerce platform.  We'd be remiss if we did not again thank dotdigital for naming Kadro as Best Partner - Americas at this year's dotties connected awards event.

 

To all our technology partners that span the eCommerce ecosystem, we appreciate your support and complementary commerce products which allow us to build on the Magento foundation and provide our customers with the right mix of technology solutions to meet their needs. Looking forward to even greater collaboration in 2021.

     

Supercharge Your Magento Website with Site Analysis & Optimization Services from Kadro

 

Cyber Monday was the biggest day for online shopping in U.S. history, with shoppers spending $10.8 billion, or 15% more than they spent in 2019, reports Adobe Analytics. How did your eCommerce website do? Was it running slow? Was performance inconsistent?  Need a partner who has the expertise to improve your website's performance? We can audit your website environment and propose solutions to your site’s functionality and performance woes.

 

Maybe you're thinking about re-platforming your present eCommerce website to Magento?  Still yet, perhaps you are on Magento 1 and need to upgrade to Magento 2?  Regardless of your situation, Kadro is here to help make your vision of effectively selling online a reality!

     

Meet Noah Trimble,  Software Engineer at Kadro

NoahT

In this month’s eCommerce Insights newsletter we spotlight Noah Trimble, a back-end software developer at Kadro who is one of our skilled software engineers building Magento customizations and integrating other systems with Magento to meet our client’s needs. Noah has grown into a key member of our software engineering team that has recently delivered new eCommerce sites for Brame Speciality, Houser Shoes, Duplin Winery, MakerPlace, National Wholesale, WebbMason, and SeaDek.  Visit our Portfolio page to learn more about our client projects.

 

A CO-OP EDUCATION PROGRAM DELIVERING EMPLOYMENT OPPORTUNITIES

Noah has been with Kadro now for almost three years. He came to the company as a number of employees have via the Cooperative Education Program at NC State University (NCSU).  Noah recalls, "I selected Kadro because the co-op program had informed me that previous co-op student participants always had great things to say about the company.  I did multiple co-op rotations working at Kadro while completing my B.S. degree in Computer Science at NCSU. I was pleased to receive an offer for full-time employment from Kadro during my senior year. I had already invested quite a bit of time getting to know the company, its personnel and customers during my co-op rotations and really enjoyed the people and work so I didn't even bother applying anywhere else." All you current and potential NCSU co-op program participants keep this in mind!  Visit our University Co-op Program page for more information. 

 

ENJOY WHAT YOU DO AND WHERE YOU DO IT… KEYS TO CAREER SUCCESS

We asked Noah about the Kadro work environment and the work itself. His response is rather typical of the general attitude of the staff. “I enjoy both the work environment and the work I do at Kadro. The environment is very relaxed, teamwork is good, and I enjoy all my coworkers," he stated, “Before the pandemic, we used to frequently get lunch together, sometimes play games after work, and do other extracurricular activities as a company.”  Noah also mentioned that Kadro management really listens and responds to employee requests and suggestions. For example, Noah asked to be allowed to focus mostly on back-end software engineering work versus front-end work early in his tenure. His request was granted which has made the work he does that much more enjoyable. 

 

FRIENDS, FAMILY, FOOD, FUN AND GAMES

Outside of work, Noah enjoys spending time with friends and family.  He does a bit of TV watching (haven’t we all in this year of unique change and challenges), reading, listening to music, and playing videogames (also a popular pastime in 2020).  While he is into travelling and hiking, those activities have been obviously limited of late. On the gastronomic front, Noah’s enjoys many kinds of food, especially Asian and Hispanic, and is a big fan of Thai curries. Good choice Noah! 

     

November 2020 Kadro eCommerce Insights newsletter

November 2020 Kadro eCommerce Insights newsletter holiday banner image

News, insights and information from the rapidly changing world of eCommerce designed for the online B2B and B2C merchant!                                             In the November 2020 Edition.....

  • Holiday specials brought to you by select Kadro online merchant customers

  • A look back and at today for Kadro's first customer - REEDS Jewelers 

  • Technology Partner of the Month - Vertex, a leading provider of business  tax software and services 

  • Did you know about Kadro's Marketplace services?

  • Kadro's Site Analysis & Optimization Services (SAOS) can help to ensure that performance issues don't interfere with your online business.

  • Meet Elyse Robillard, Kadro's Senior Project Manager

  • Kadro named a North Carolina Top Performing E-Commerce Developer

  • Explore recent blog posts


SAVE-AT-HOME HOLIDAY SPECIALS BROUGHT TO YOU BY SELECT KADRO CUSTOMERS

Holiday gifts

PetEdge banner image

Groomers, kennels, veterinarians, breeders, and active pet enthusiasts have access to over 10,000 national-brand and exclusive PetEdge-brand products through our website and catalogs.

Houser Shoes banner image

Browse through our wide collection of affordable shoes by designers, clothing, footwear, and accessories for women, men, and children.

SeaDek Marine Products banner image

Founded in 2002, SeaDek® Marine Products, part of Hyperform Inc., is a leading developer and manufacturer of innovative marine decking materials and lamination for OEM boat builders in the marine industry as well as to boat owners seeking custom products. Made from closed cell PE/EVA foam, SeaDek Marine Products offers safe and comfortable alternatives to marine traction products currently on the market.

Get special holiday savings from these Kadro online merchants by visiting our holiday promotions page! Holiday savings end 12/31/20.


REEDS Jewelers

REEDS Jewelers home page

Since 2001, Kadro has worked with REEDS Jewelers as their eCommerce solutions provider and partner. Over that time, we have delivered on multiple site redesigns, a re-platforming, the implementation of a number of custom site features and integrations, and evolved REEDS online business to an omni-channel solution.

We believe that this relationship speaks well of our ability to evolve with the needs of our clients, our extensive eCommerce expertise, and our commitment to customer service which has resulted in the common experience of satisfied and loyal clients.

Looking back a few years, in March 2018 Kadro and REEDS successfully launched the re-platform of REEDS.com B2C website onto Magento Commerce. The success of this project was largely measured by achieving functional parity with well-established business processes and mission critical back-office integrations required to operate their online business. It was a large collaborative effort between REEDS' eCommerce and IT teams, Kadro, and a number of other technology partners.

More recently, we worked with REEDS on a redesign of their website.  You can see it here at https://www.reeds.com/.  

Mark deCausmeaker, Director of Multi Channel Sales at REEDS Jewelers Inc. described the REEDS/Kadro relationship this way... 

“REEDS Jewelers has been in business for over 65 years but having retail knowledge does not necessarily translate into having a successful website. With Kadro we have a partner that offers direction, planning, and services over a wide variety of E-commerce related fields such as mobile commerce, social media and standard ecommerce solutions.

Kadro seeks to anticipate our needs and offer solutions, often before we see the opportunity or problems which enable us to concentrate the bulk of our efforts in our area of expertise, the jewelry industry and our customers."

We are obviously honored to be able to play a role in advancing REEDS success in the highly-competitive retail jewelry business.

We wanted to take a moment to also acknowledge a recent honor bestowed on Arthur Phidd, CIO of REEDS.  Mr. Phidd was named one of the 10 Best CIOS for 2020 by Industry Era Magazine.


Technology Partner of the Month 

VERTEX logo
Tax Technology at the Speed of Business

Founded in 1978, Vertex is a Pennsylvania-based leading provider of business tax software and services for companies of all sizes with both cloud and on-premise solutions to enable compliance for sales and use, income, value-added and payroll taxes.  


Marketplaces banner
Experience the ability to bring your brand to new channels like Amazon, eBay, Walmart with our affordable omni-channel tool.  Or if you are thinking of starting your own marketplace, then explore Kadro's best-in-class multi-vendor marketplace solution that runs on Magento Commerce.


Supercharge Your Magento Website with Site Analysis & Optimization Services (SAOS) from Kadro 

Site running slow?  Inconsistent performance?  Need a partner who has the expertise to improve your website's performance? We can audit your website environment and propose solutions to your site’s functionality and performance woes. Check out this link - https://www.kadro.com/magento-turbo-boost-service - to learn more.


Meet Elyse Robillard, Senior Project Manager at Kadro

Elyse Robillard picture

It takes a wide array of skills and experience to successfully complete a major eCommerce project. Thus, the Kadro team is made up of individuals skilled in a number of disciplines from accounting to specialized technical proficiencies. A key role in each project is that of project manager. With that in mind, in this month’s Kadro newsletter we introduce you to one of the company’s senior project managers, Elyse Robillard.

 Elyse joined Kadro in 2014 after spending a number of years at computer giant IBM. She was happy to make the transition from the vastness of a large global organization with hundreds of thousands of employees to a more modest sized, family environment  organization like Kadro. The downsizing just felt right and more personal to Elyse.

Like quite a few members of the Kadro team, Elyse fills a number of roles. Officially, she is a Senior Project Manager. She also handles the majority of invoicing for the company’s new and existing eCommerce customer engagements. Keeping accurate track of work and billings is obviously an essential task in any Kadro project. Elyse supplements that work with the function of providing non-technical new hire training to new staff members as they enter the organization.

With her role and tenure, Elyse has been a member of teams involved in a wide range of customer projects from REEDS.com’s (fine jeweler) move to Magento to eCommerce work completed for Weekends Only (furniture retailer) and Doheny’s (consumer and commercial pool supplies and equipment).

Outside of work, Elyse spends plenty of quality time with her son playing outdoors, enjoying time at their pool, and heading to the beach (as Covid conditions allow of course). In the same regard, as conditions allow she also enjoys global travel, especially to Europe and more specifically Ireland. Sounds like fun.

As the holidays commence, we wish all those that may travel a happy and safe journey.



Kadro named Top Developer in North Carolina by Clutch

Kadro named one of the Top Performing E-Commerce Developers in North Carolina 

The team at Kadro received some exciting news recently from Clutch, the internationally-renowned B2B rating and review platform. Kadro was named one of North Carolina’s top e-commerce developers for 2020. Clutch praised Kadro's e-commerce strategy, consulting, design, and development expertise!  According to Clutch and their research, amongst all providers in North Carolina, Kadro is consistently one of the best! 


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Ready To Move To Magento Commerce?



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October 2020 Kadro eCommerce Insights newsletter

Kadro eCommerce Insights Newsletter banner

News, insights and information from the rapidly changing world of eCommerce designed for the online B2B and B2C merchant!

In the October 2020 Edition.....

  • Kadro named one of the Top Performing E-Commerce Developers in North Carolina
  • SeaDek Marine Products - World leader in innovative marine non-skid flooring makes the switch to Kadro
  • Technology Partner of the Month - Braintree, A Paypal Service
  • Kadro's Site Analysis & Optimization Services (SAOS). Don't let site performance issues interfere with your online business.
  • Meet Allison Holadia, Kadro Customer Support Specialist
  • Magento 2.4 - Packed with new features designed to enhance the B2C and B2B customer experiences
  • Explore our latest blog posts

Kadro named Top Developer in North Carolina by Clutch

Kadro named one of the Top Performing E-Commerce Developers in North Carolina 

The team at Kadro received some exciting news this month from Clutch, the internationally-renowned B2B rating and review platform. Kadro was named one of North Carolina’s top e-commerce developers for 2020. Clutch praised Kadro's e-commerce strategy, consulting, design, and development expertise!  According to Clutch and their research, amongst all providers in North Carolina, Kadro is consistently one of the best! 


SeaDek

SeaDek newsletter banner image

Founded in 2002, SeaDek® Marine Products, part of Hyperform Inc., is a leading developer and manufacturer of innovative marine decking materials and lamination for OEM boat builders in the marine industry as well as to boat owners seeking custom products.

In 2019, SeaDek moved their eCommerce website from an ASP/.Net implementation to Magento Commerce cloud. Sadly the move to Magento Commerce was not a good experience and resulted in a highly unstable implementation, many of the Magento platform's capabilities not being effectively utilized and the SeaDek team growing frustrated as they faced constant site and operational issues that were compounded by lack of support and responsiveness from their systems integrator at that time.

To combat this business-impairing situation, in June 2020 SeaDek hired Kadro. The objectives of the new relationship were:

  • to stabilize the SeaDek eCommerce website so that the team could focus on running their online business
  • provide responsive on-going support and development for new features
  • offer strategic guidance for growing their eCommerce business.

Jason Gardner, VP Marketing & Advertising at Hyperform, Inc. framed the situation and subsequent SeaDek/Kadro relationship this way... 

“After a nightmarish development phase and long-delayed launch with another development company we were left with a half-baked website that lacked functionality and wasted valuable money and resources. Poor communication, lack of quality control and extensive use of offshore developers resulted in a horrible experience.

Making the switch to Kadro made all the difference. From the start, they visited with our department managers and team members to understand our company and our needs both short term and long term. Communication has been clear, concise and timely and the quality and efficiency of the work has exceeded expectations."

Kadro went to work in the transition and rescue of the SeaDek.com Magento site performing a detailed review of the site's implementation as well as conducting a thorough Requirements Discovery session with the SeaDek team to fully understand the current website implementation challenges, eCommerce business challenges, and a go-forward plan to provide the support and development that SeaDek needed.  Kadro's assessment and subsequent plan were geared towards establishing system stability and enabling the SeaDek team to focus on growing their business versus fighting website issues on a daily basis.

SeaDek website composite image

Website: www.seadek.com

TO READ THE FULL STORY VISIT THE SEADEK PORTFOLIO PAGE ON THE KADRO WEBSITE AND TAKE A LOOK AT THEIR CURRENT WEBSITE.


Technology Partner of the Month

Braintree logo image

Braintree provides the global commerce tools people need to build businesses, accept payments, and enable commerce for their users. Braintree permits the use of many payment methods including alternative payment methods such as PayPal, Venmo, ApplePay and GooglePay.  With Braintree and Magento 2, merchants get comprehensive payment options to allow customers to pay via their preferred method, the potential for more mobile revenue via a fast, simple checkout process, robust fraud protection & PCI compliance, and expansive global reach via a network of more than 300 million active consumers (Paypal 2020 Q2 data).


Turbo Boost Your Magento Website with Site Analysis & Optimization Services (SAOS) from Kadro

Site running slow?  Inconsistent performance?  Need a partner who has the expertise to improve your website's performance? We can audit your website environment and propose solutions to your site’s functionality and performance woes.


Say hello to Allison Holadia, Customer Support Specialist at Kadro

Allison H. photo

The famed football coach Vince Lombardi once said, “It takes months to find a customer… second to lose one.” This statement has been validated by volumes of survey data over the years and I suppose a bit of common business sense as well. It’s surely true that customers quit doing business with a company due to bad experiences and thus businesses must approach every support interaction as an opportunity to delight or displease.

Good customer support starts with the human touch, often boosted by a dose of technology.  It's reinforced by the understanding that customer support/service is the cornerstone of the business and the foundation of the customer experience.

It is with this brief preface that we introduce Allison Holadia, Kadro’s Customer Support Specialist. Like many at Kadro, Allison has been with the company for quite a few years now. She started in 2007 after leaving the eCommerce Department at a long-time Kadro customer (the first customer actually), REEDS Jewelers. Given her familiarity with Kadro and its services, Allison was a natural fit.

Also like others in the company, Allison wears many hats. No literally, she has lots of hats and wears them. But she also “wears lots of hats” when it comes to her role at Kadro.

Knowing the customer and their website(s) reinforces the support process…

Allison has been an integral part of many new website launches and upgrades over the years. Regardless of the project size, Allison considered each to be a major project. "It’s exciting to be part of a new website project from start to finish," mentioned Allison. A current project Allison is participating in is the new Hungry Harvest project. She is the QA lead on this website, so she’s responsible for all aspects of testing. Being part of the QA testing team allows Allison to get to know the new website in great detail. This familiarity spills over to other types of website projects like upgrades which typically include the addition of new features and functionality. When support issues come up, it really helps to have this hands-on familiarity with both the customer and their website which adds context and relevance to the support request or issue.

Great people meeting an array of business and technological support challenges…

Kadro really is a place full of great people. The staff exhibits a true team attitude which makes working at the company a very positive experience.  Everyone is always willing to help and teach others when needed. And no day is ever the same. For Allison, each day’s course is charted by the variety of support issues and new website feature requests received. These make each day unique providing her and other team members with a new sets of challenges to meet and more interesting projects to undertake.

She can go the distance… in the long run… (and swim and cycling)

Outside the office, Allison’s hobby and favorite interest (other than her 2 kids of course) is training and competing in triathlons.  She has competed in multiple sprint triathlons, as well as many half and full marathons. She has competed in three half Ironman’s (70.3 miles) and finished her first full Ironman last year (140.6 miles).

For those not familiar with what an Ironman competition is, it’s an endurance multi-sport race consisting of swimming, cycling, and running over various distances. But 140.6 miles? Really? Now that’s impressive!  

With the physical and mental demands of competing in endurance events, it’s not surprising that Allison spends a great deal of her spare time participating in swimming, biking and running training. 

Should you have the occasion to be on the phone or emailing support at Kadro, you’ll likely have the opportunity to communicate with Allison. If you do, take a minute to ask how her training and competing is coming along.


Magento Logo

Magento 2.4 - packed with great enhancements to make the customer experience even better

Magento is a powerful, flexible, reliable and popular commerce platform used by hundreds of thousands of businesses worldwide.  And the latest version of Magento adds to this legacy with great new features for both B2C and B2B eCommerce and omni-channel merchants.  Here a peek at just a few.

  • New and improved default search engine.  Makes site search faster and easier for site visitors and customers.
  • Improved Media Gallery - Your store admin can now search, filter and sort images faster and it's integrated with Adobe Stock.  
  • New feature Seller-Assisted Shopping - Your Customer Service Representatives can log into the website as the customer from the Magento Admin and guide and assist the customer in all aspects of the buying experience.
  • New feature Purchase Approval Workflows (only for Magento Commerce) - Brings better control to B2B buying companies allowing them to set up approval workflows for individual purchases with specific rules based on order value, number of SKUs and shipping costs.

There's so much more.  Contact a Kadro representative to learn more about Magento 2.4 and how it can help make your vision for selling online a reality! 


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Recent Blog Posts

* Retail reimagined: New shoppers, new habits, big opportunity

* BOPIS – Spicy Filipino dish or eCommerce business strategy?

* What is one of the biggest challenges to running a successful  eCommerce store?

* Your eCommerce Store Customers Want This!


Coming Soon!

More informative blog posts!  Stay tuned for future announcements.

Want to make future newsletters better? We'd love your feedback! 

Ready To Move To Magento Commerce?

And stay up-to-date on all the latest Kadro and eCommerce happenings by engaging with us on social media!

Kadro named one of the Top Performing E-Commerce Developers in North Carolina

top software-eCommerce developers in North Carolina 2020 according to Clutch

The team at Kadro just received some exciting news from Clutch Analyst Jake Cox! He called to let us know that internationally-renowned B2B rating and review platform, Clutch, named Kadro one of North Carolina’s top e-commerce developers for 2020, praising our e-commerce strategy, consulting, design, and development! Now’s a particularly unique and important time to invest in your existing eCommerce business or to consider starting one, so we value that we’re being recognized as a great investment for businesses. According to Clutch and their research, amongst all providers in North Carolina, Kadro is consistently one of the best!

"We are honored and pleased to be recognized by Clutch as a leading B2B company in the United States. Since Kadro's founding in 2001, we have worked diligently to build a company founded on technical expertise, responsiveness to changes in the eCommerce market, outstanding customer service, and superior project outcomes. Accolades such as this and the positive words from many satisfied Kadro customers serve as a testament to the success of our ongoing efforts,” said Ariel Mordetsky, VP of Revenue at Kadro.

Clutch is the world’s leading B2B ratings and verified reviews platform. Located in the heart of the District of Columbia, Clutch has a team of dedicated analysts who conducts reviews with clients from around the world. Then, their editorial team independently verifies the content and curates it into the case study style format that Clutch offers, ensuring that you are receiving all the information that you need as you purchase B2B services! Clutch is the gold standard for B2B ratings and reviews, and we’re honored to maintain a stellar review average on the platform!

In a recent review, the owner of Garman Homes praised Kadro’s e-commerce development!

We’re incredibly grateful to all of our satisfied clients!  To join their ranks, please contact us today!

See Kadro’s complete Clutch profile by clicking this link….  https://clutch.co/profile/kadro

 

Kadro eCommerce Insights Newsletter-September 2020

Weekends Only Furniture and Mattress banner image with furniture

Insights for September 2020
  • Weekends® Only Furniture & Mattress - Omni-Channel Retail with Magento Commerce
  • Technology Partner of the Month - Amazon Pay
  • Meet Daniel Friel, VP of Operations
  • Explore our latest blog posts


The first Weekends Only showroom opened its doors in 1997, which established the foundation for the 5 stores open in the greater St. Louis area today. More stores followed in Castleton, Indiana (greater Indianapolis area) in May 2015 and in Greenwood, Indiana in February 2018.

Weekends Only employs a unique retail concept with their showrooms only open Fridays, Saturdays, and Sundays. This allows them to save their customers time and money, providing a non-commission, shopping and purchase experience that adds value to customer's lives.

The company added to its brick & mortar footprint in 2013 with the implementation of their first e-commerce site, making all deliverable items available any day of the week.

Weekends Only moved their eCommerce solution to Magento Commerce in 2017-18, but ended up facing many challenges. 

So in late 2018, Kadro begin working with Weekends Only to address the website and backend integration issues they faced.

Here is what Scott Antrobus - Product Manager, Digital EnterprisesWeekends Only Furniture & Mattress had to say about the Weekends Only and Kadro relationship.

“Before partnering with Kadro, we worked with two very different Magento Solution Partners with limited results. After a rocky launch with the first, we decided to "upgrade" to a "Platinum" partner to ensure that all future development followed best practices. Unfortunately, we saw a lot of the same problems resulting from poor communication and hand-offs to overseas developers.

We learned from the challenges of those relationships that we needed a partner who could be agile and accessible without compromising quality and structure. After meeting with a long list of potential partners with indistinguishable technical capabilities, we selected Kadro because of their flexible and direct communication, transparency, and integrity. Since then, Kadro has helped us achieve stability and substantial growth, and have proven to be a solid partner that we can trust and rely on.”

Kadro conducted a thorough discovery session with the Weekends Only team to identify and prioritize each of the on-going issues and challenges they faced with operating their new eCommerce site. That resulted in multiple development and build cycles to address the open issues and to achieve  stability for their online business.

Weekends Only Furniture & Mattress website image

Website: www.weekendsonly.com

Subsequent to the site stabilization phase of this project, Kadro developed many more features and functionality for Weekends Only. 

With consistent sales growth experienced over the years, Weekends Only is proud to hold a place in Furniture Today’s list of Top 100 U.S. Furniture Stores.

TO READ THE FULL STORY VISIT THE WEEKENDS ONLY PORTFOLIO PAGE ON THE KADRO WEBSITE.


Technology Partner of the Month 

amazonpay

Amazon Pay offers Amazon customers a fast, convenient, and secure checkout experience backed by Amazon’s technology, innovation and advanced fraud protection. Amazon Pay makes it easy for hundreds of millions of customers to pay for products and services using the information already stored in their Amazon accounts. That means you can reduce cart abandonment, optimize your checkout flow, and easily activate the Amazon customer base. And it quickly and easily integrates into Magento eCommerce stores.  

Kadro was featured in a recent Amazon Pay Partner Spotlight piece.  Read the spotlight by clicking here!


Say hello to Daniel Friel,  VP of Operations at Kadro

Daniel’s Kadro story began in 2004, a mere three years after the company’s founding. He has the distinction of being the first student accepted into the company as part of Kadro’s participation in the Cooperative Education Program at NC State University. The University-sponsored Cooperative Education program permits students to work multiple work-terms in a relevant field to their major to gain first-hand experience in the workforce. Kadro still participates in this meaningful program (see our co-op web page) to this day and routinely retains a number of Computer Science co-op students on rotation during each of the Spring, Summer and Fall school terms. Needless to say, Daniel completed his studies at NC State and earned a BS degree in Computer Science.

Reflecting back to those days in the Co-Op Program, Daniel shared his feelings about the experience. “I've enjoyed watching that program grow from 1 student per semester to the 17 we had this summer. And yes Kadro does hire former co-ops, at least 5 in the last year in fact.

Skip forward 16 years and you’ll still find Daniel in the offices of Kadro (well less so at the moment due to COVID restrictions), but now as Vice President of Operations.  Along the way he’s held a number of positions like Software Engineer and Director of Engineering.  One could say that he is a living testament to what hard work, perseverance, dedication and smarts can do to help propel a career from student to executive. Keep this in mind you NC State students thinking about participating in the Cooperative Education Program. It can be a great stepping stone to future long-term career success. 

WHAT DOES A VP OF OPERATIONS DO AT KADRO?

Wear many hats!  Basically this means doing whatever is needed to complete customer eCommerce projects in a timely and efficient manner.  The role most definitely extends beyond what would classically be considered operations

For the last several months, Daniel was focused on delivering petedge.com You can read more about that project in the July 2020 edition of Kadro eCommerce Insights newsletter and also check out the work on their Portfolio page on the Kadro website.  

On a broader scale, Daniel continues to help manage a variety of projects, deliverables and resources.  He has championed software engineering best practices and code reuse, architected an array of software solutions and helped to improve customer website performance. And he piloted the development of Kadro’s Marketplace Manager product offering.

Given his many years in the company and expertise in software engineering, it's not very surprising that Daniel is also an integral part of the company's  interview and hiring process. As we said, he wears many hats.

WHAT DOES DANIEL FIND PARTICULARLY REWARDING ABOUT HIS TIME AT KADRO?

The variety of technical and business challenges the company gets to solve for its customers and of course the many talented people that work here. They are a dedicated team of developers with a passion for problem solving in what most describe as a relaxed, fun environment. “It’s great to have seen Kadro grow from around 10 people to the current 60,” Daniel remarked. 

WHAT HAS CHANGED IN THE WORLD OF COMPUTER SCIENCE AND SOFTWARE ENGINEERING SINCE THE EARLY DAYS?

The programming languages and technologies have certainly changed a number of times. Yet at the end of the day, our success is all about helping solve customer’s challenges with whatever tools and technologies are at our disposal.

BEYOND THE OFFICE

Daniel “wears a number of hats” outside the office as well.  He’s a big Formula 1 racing fan (me too!), enjoys watching the NFL and gets in a few rounds of golf as time permits. And when he’s not doing all of that, you may find him out walking with his wife, kids and puppy, a 6 month old sheepadoodle named Finn.  


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Recent Blog Posts 

And an informative new eBook: Best Practices for Transforming Your eCommerce Platform.  Download it today!

Coming Soon!

More informative blog posts!  Stay tuned for future announcements.


Want to make future newsletters better? We'd love your feedback! 

Ready To Move To Magento Commerce?  LET US KNOW!



Stay up-to-date on all the latest Kadro and eCommerce happenings by engaging with us on social media!

BOPIS - Spicy Filipino dish or eCommerce business strategy

BOPIS signage - online shopping and easy pickup

BOPIS – Spicy Filipino dish or eCommerce business strategy?  YES!

In a prior blog post entitled Your eCommerce store customers want this!, I pointed out the fact that in today’s world of online commerce customers expect both convenience and choice when it comes to paying for the items they buy online. But what about convenience and choices in other aspects of the online purchase? When actually receiving those online purchased items, not so long ago a consumer had two choices – buy online and have them delivered OR go to a store to buy them and take them home from the store. For what is sometimes termed a pure online retailer, the choices for their consumers remain the same, buy online and get it delivered. But for those merchants who have an eCommerce website and physical store location(s), their consumers often have another option called BOPIS, also sometimes shown as BOPUS or click-and-collect. This hybrid shopping and delivery choice can present a real competitive advantage over the pure online retail experience.

BOPIS. WHAT IS THAT?

BOPIS (buy online, pick up in-store) is an increasingly utilized tactic for consumers to shop and place orders online and then pick up their purchases at brick-and-mortar stores, sometimes even the same day. BOPIS is a part of the larger multi-channel shopping trend that has been emerging since around 2013 when retailers like WalMart, Target and others began to adopt the tactic. It allows retailers and consumers to merge the online, in-store and mobile experiences when selling products and making a purchase respectively.

CONSUMER SEE TANGIBLE BENEFITS

A customer’s BOPIS purchases will be stored in any number of locations at a retailer’s store - the customer service desk, a storage locker or in a designated BOPIS location for convenient in/at-store pickup.   At times, that pickup can occur on a 24/7 basis for extra consumer convenience. To help incentivize BOPIS activity, some retailers offer discounts on BOPIS orders. And the consumer knows for certain that the item is available in advance of a store visit, which in the past could result in out-of-stock disappointments.  One additional benefit of BOPIS is the local effect. Consumers get the chance to buy local and pick up from a retailer in their local community which helps to support the local economy and at times local manufacturers as well.

RETAILERS GET BOPIS BENEFITS AS WELL

For retailers, it allows them another path to shape the customer experience by encouraging shoppers to visit their brick-and-mortar stores, while still doing the shopping online. This can provide a number of additional retailer and consumer benefits like providing an avenue for additional sales to occur in-store during pickup, a mechanism for strengthening customer engagement and affording the potential for increased brand loyalty. BOPIS can also reduce retailer delivery and fulfillment costs.

BOPIS CAN PRESENT RETAILER CHALLENGES

Yet BOPIS is not without its challenges for the retailer and their eCommerce systems.  The retailer must be able to show inventory visibility in real-time at its store locations so customers know what's currently available and where it is available. With the trend towards greater online shopping continuing and the desire to be as contact-less as possible in retail transactions as part of the COVID response, stores are looking to rethink their layouts to better handle the volume of online orders and to accommodate things like curbside pickup services. They have to also examine their product ordering and inventory processes to ensure that they can fulfill orders quickly and without excessive out-of-stock occurrences. Plus there is the ever-present risk of a greater degree of fraud.

IS BOPIS BEING USED? 

According to retail trend information published by Offers.com (2020 Retail Trends), 64% of U.S. adults will use BOPIS in 2020.  It seems to be a particularly popular option among busy parents in the 35+ demographic.  

BUT WHY?

Again referencing research published by Offers.com, consumers like not having to pay shipping and not having to wait for an item to ship as key reasons.  There are others factors as well like avoiding possible package theft risks when an item is delivered and being able to instantly check their order and return it immediately is there is something wrong. 

Not all items are ideal for being included in the BOPIS model, but plenty of today’s most popular product categories work well in this shopping and pickup model such as consumer electronics, apparel and even groceries. 

HOW DOES KADRO FIT IN?

For the online retailer, whether you choose to offer BOPIS or not, it’s essential that you choose the right technology partner to help you create and support your ongoing ecommerce business.  Kadro offers a broad spectrum of eCommerce services including B2B and B2C eCommerce website development, Marketplace solutions, analysis and optimization services, ERP/OMS/PIM/CRM integrations and more. With a team of knowledgeable, certified Magento 2 developers and as an Adobe Gold Solution Partner, we have been successfully delivering eCommerce solutions for our clients in a wide array of industries since 2001. When you are ready to make your vision for selling online a reality, we are here to help.  Give us a call at 877-435-3453 and be sure to spend some time on the website for more information about Kadro and all of our services.  

Oh and for those of you curious about the spicy Filipino version of BOPIS, Bopis is a spicy Filipino delicacy made of minced pork lung and heart cooked in onions, garlic, and chili peppers. Popular as an appetizer, it is also commonly served as a main entree. Like adobo, afritada, and other Filipino classics, there are many regional interpretations of this dish.  Happy eating!  

What is one of the biggest challenges to running a successful eCommerce store?

Calculators and computers calculating sales taxes

What is one of the biggest challenges to running a successful eCommerce store?

Taxes. More specifically sales and use tax.

Fluid would certainly be one way to describe the world of tax. It’s a world where change is inevitable and not being knowledgeable and compliant is both risky and quite possibly costly. If you are like most eCommerce retailers, you want to sell your product(s) everywhere you can. The more geographic areas your eCommerce store reaches the greater the sales potential. The downside? Navigating the troubled waters of tax rules and regulations.

Did you know that there are more than 12,000 state and local tax jurisdictions in the U.S.?

And their rules and regulations are constantly changing!

US map of counties in color

Given the unprecedented changes to both selling and buying behaviors resulting from COVID-19, businesses large and small across the country are responding to a new economic reality; a reality in which e-commerce is playing a greater role. And many predict that the role of eCommerce will continue to expand with its changes being here to stay.


Computer with eCommerce graphic on screen

So one can surmise that with fundamental changes in how people shop and purchase in favor of eCommerce businesses, more tax regulations and increased potential for audits will not be far behind. 

What’s an eCommerce business owner to do?  The smart bet would be to manage your entire sales and use tax process with tax technology automation from a provider like Vertex, a Kadro technology partner.

Why Vertex?

  • Over 40 years experience in tax technology
  • More than 4000 customers
  • Their solutions are used by over 55% of the Fortune 500

Vertex Indirect Tax is designed to manage the end-to-end tax lifecycle -- automating calculation, returns, and exemption certificate management in a single solution.  The system integrates with your Magento eCommerce platform (You are on or considering Magento for your eCommerce needs aren’t you?) to deliver accurate tax calculation on every sales transaction.

With Vertex Indirect Tax:

  • Charge Your Customers the Correct Tax on Every Sale
  • Pay the Right Tax on Your Purchases
  • Get Accurate Tax Reporting and generate signature-ready returns

VERTEX offers other tax solutions as well for things like payroll taxes, lease taxes and more.

Read more about Vertex solutions by visiting the Solutions page of their website.

Tune in to one of their informative webcasts by visiting their Webcasts and Events page. 

Don’t let taxes get in the way of your eCommerce business.

Kadro eCommerce Insights Newsletter- August 2020

uno-alla-volta-banner-products-and-collectible-banner

Insights for August 2020

  • Uno Alla Volta showcases artisan-crafted products and collectibles via its upgraded and enhanced Magento 2 B2C website
  • Technology Partner of the Month - Gorgias, provider of Helpdesk Solutions for eCommerce
  • Meet Karen Abrams, Software Quality Assurance Engineer
  • Explore our latest blog posts

Upgraded and Enhanced Magento 2 B2C eCommerce Website Showcases Uno Alla Volta's marketplace of artisan-crafted products and collectibles

Uno Alla Volta products and collectible banner
Uno Alla Volta means "one at a time." It’s a meaningful way to describe the products and collectibles designed and handcrafted by artisans throughout the world that are available for purchase on the Uno Alla Volta eCommerce marketplace. The artisans making the products sold by Uno Alla Volta use techniques and technologies that are both old and new – some passed down through the generations, others more modern and newly developed.

The Uno Alla Volta vision is “to bring the human connection into every interaction with every customer, artisan, co-worker, and supplier – thereby enriching their lives. By so doing, we enrich each of our own lives as well.” This vision manifests itself in the Uno Alla Volta storefront, a place that provides handcrafted fashion and designer accessories, home decor, kitchen, decorative glass, and pottery sold to consumers across the globe.

The Uno Alla Volta story is one filled with the essence of craftsmanship and the joy of human spirit. Learn more about it at About Uno Alla Volta https://www.unoallavolta.com/about-us.

Back in early 2019, Uno Alla Volta was facing a number of business and technical challenges. The initial implementation of their Magento Commerce website by a previous partner did not meet the company’s expectations. The website had ongoing performance and reliability issues which negatively impacted their eCommerce business.

Uno Alla Volta hired Kadro to assess and improve their eCommerce solution on Magento Commerce. The project direction and goals became clear quite quickly. Reorient the site's implementation to a Magento-standard approach, stabilize the website’s implementation and in so doing return the company’s eCommerce business to a path of growth that supports their customer base.

So the team at Kadro got to work and within a few short months was ready to implement a revised and stabilized Uno Alla Volta website. Looking back from today, one can say that the project goals were achieved. The site is now more stable, updates for minor and major Magento upgrades are less costly, the site's content is easier to manage, and the site search experience is greatly improved. Uno Alla Volta website page image

Here is what Martina Honovich, Digital Marketing Manager at Uno Alla Volta, had to say about the experience.

Our partnership with Kadro started as a site rescue. After a failed migration and launch to Magento with a different vendor, the Kadro team worked endlessly to get our website stable, upgraded and back on track. We needed a partner to step up and support us through it all and Kadro has delivered. I look forward to the continued partnership as we enhance our website and drive growth to reach our eCommerce goals.”

“We extend our sincere appreciation to the management and marketing team at Uno Alla Volta for placing their trust in Kadro during a particularly precarious period for their online business,” stated Ariel Mordetsky, Vice President of Revenue at Kadro.

To learn more about this project, visit the Uno Alla Volta Portfolio page in the Portfolio area of the Kadro website.


Technology Partner of the Month 

Gorgias provides helpdesk solutions for eCommerce helping merchants transform their customer service from a cost center into a profit generator. With Gorgias, online merchants can provide enhanced, personalized, customer experiences based on data from their Magento eCommerce platform. The system provides the ability to create rules-based automated responses to repetitive customer questions which saves valuable support agent time. And the system uses advanced machine learning to detect the intents and sentiments of customer messages which helps merchants set priorities and categorize tickets based on what they're about. Learn more by visiting the Gorgias website. 


Karen-Abrams-image

Quality assurance, perhaps not the most glamorous sounding occupation, yet none is more essential to the success of software development and implementation projects. After all, it is quality assurance professionals that ensure a company meets their clients' expectations by making certain software builds, in this case Commerce websites, are thoroughly tested from top to bottom and are in-line with the company’s quality standards, customer’s requirements and overall project deliverables.

Enter Karen Abrams, Kadro’s Software Quality Assurance Engineer

Karen is both a company and industry veteran having worked at Kadro for over 12 years and before that for many years at other well-known technology companies. As such, Karen has worked on just about every project that has come through the door at Kadro - testing almost all of them. Aristotle reportedly once said, “Quality is not an act. It is a habit.” Karen is in the habit of ensuring quality in the websites Kadro engineers for its clients. That’s why she is in charge of QA for the entire company. Of her role she states “I never thought about a QA job, but it's perfect for me.”

What does it take to be a successful quality assurance engineer?

  • A mixture of technical and interpersonal knowledge, skills and experience. 
  • Absolute attention to detail. 
  • Strict adherence to processes, especially ones centered around software testing. 
  • A firm grasp of computer science and software engineering principles. 
  • The innate ability to communicate to individuals within a diverse project team that they are doing something wrong. This is something Karen points out as being “getting paid to do what comes naturally.” 

How does Karen match up against these success criteria?

Pretty well we’d say! After all, academically she was her high school’s valedictorian and she followed that up rather nicely with what we’ll call triple success at the collegiate level by earning a Bachelor of Engineering degree from Vanderbilt University. Why triple success? She did it with a triple major in electrical engineering, computer science and math. Now that’s impressive! Always one to keep the acquisition of knowledge at the forefront, Karen is also a Adobe Certified Expert - Magento Commerce Business Practitioner which obviously comes in handy given her involvement in all those Magento website projects for Kadro customers. May need a bigger business card though to fit that one in.

Change will do you good

Karen has seen her share of change over the years as Kadro matured from a company located in a small office off Old Wake Forest Drive in Raleigh, with barely 10 people, a handful of projects, and a ping pong table (a useful outlet for finding inspiration and channeling frustration) to what she describes as the present first-class office space on Corporate Center Drive where the company is headquartered now. It’s a company that has grown to a staff of over 60 people (all U.S. based) and more projects than she’d care to count.

When asked about what she likes about Kadro, Karen mentioned a few things. First on the list, the respectful environment. “Anytime I say something, it's taken seriously and acted on quickly (unlike with children or the ex)”. Ah, she has a sense of humor as well. Other things she particularly likes, “My smart, dedicated, hard-working coworkers and being able to work from home occasionally (pre-Covid era) and full-time now.”

Outside of the office, Karen pursues her long-time interest in Genealogy, a subject that continues to gain widespread attention, and she keeps up-to-date on the world of finance by listening to financial podcasts on a daily basis, plus she’s an avid reader - historical fiction about women is a favorite.


Blog image for Your Customers Want This

New Blog Post 

Your eCommerce Store Customers Want This!


Coming Soon!

More informative blog posts and an eBook!  Stay tuned for future announcements.


Ready To Move To Magento Commerce?

Having ongoing troubles with your existing Magento website implementation?

Need help analyzing and optimizing your current Magento website?

Looking to migrate your website from Magento 1 to Magento 2?

Your eCommerce store customers want this!

ecommerce payment options graphic

There are many keys to being a successful online merchant.  But in the end it’s really all about the customer experience, whether your customer is a business or an individual consumer.  As a person who has overseen the creation and operation of a number of B2B and B2C eCommerce websites over the years using Magento and other technologies, I can speak first-hand about the importance of customer experience and two essential factors that are sometimes taken for granted or simply overlooked – convenience and choice. Online shoppers value these two things greatly and typically make the decision about where to shop and buy weighing these heavily in their decision criteria. 

Fortunately Magento Commerce, in conjunction with its many technical partners, provides an environment that gives you, the online merchant, an optimal mix of convenience and choice. Nowhere is this more apparent than in the area of payment gateways. In case you are unfamiliar with the term “payment gateway”, it is a third-party service provider that automates payment transactions between an online store and its customers. 

In today’s world of online commerce, customers expect both convenience and choice when it comes to paying for the items they buy online.  Choosing the right payment solutions provider is therefore something you should take seriously.  When selecting a payment solutions provider you don’t have to pick just one, although many of the major players in this space offer a wide array of payment choices so it certainly is possible to select just one. The goal is to provide your customers with both convenience and choice, so providing several payment solutions options would typically be preferable. 

The universe of choice in this area continues to expand. Today I’ll focus on a few options; some of which you mostly likely have heard of, others perhaps not. This is NOT an exhaustive list of available choices.  Remember that the payment solutions options you choose should align with your short and long term business goals and should also meet your needs in terms of price, security and functionality.

So let’s explore in brief a few of the major players - Amazon Pay, Braintree, APS, Authorize.net, and Cybersource.

Amazon Pay logo

One of the top payment solutions available for eCommerce businesses today is Amazon Pay.  Amazon Pay is a solution that hundreds of millions of Amazon customers know and trust.  Offering Amazon Pay as one of your payment options can provide a number of advantages to both you and your customers including optimizing and simplifying the checkout process in just a few clicks for those customers with Amazon accounts using their Amazon account information; enhancing the customer experience and improving customer satisfaction with Alexa by allowing delivery notifications via Alexa-enabled devices to reduce customer concerns about their order status and advanced fraud prevention which is a critical element in the online commerce world.

Braintree logo

Braintree offers payment solutions that cover a number of popular and emerging payment methods. The company points out that they are the only payments platform that delivers PayPal, Venmo (in the U.S.), credit and debit cards, and popular digital wallets like Apple Pay and Google Pay in a single, seamless integration, so an online merchant gets a wide array of choices right from the start.    

With Braintree solutions you can drive greater conversions, increase operating efficiency, expand your business reach and help to mitigate risk related to fraudulent transactions while keeping payment data secure and maintaining PCI (payment card industry) compliance.

APS PAyments logo

APS has been in business for over 11 years providing reliable, omni-channel, B2C and B2B integrated payment solutions for businesses.  APS Payments seamlessly integrates with multiple leading ERP, eCommerce, CRM, POS, and Mobile applications.  APS Payments is a payment gateway and processor that is trusted by thousands of merchants daily to process payments. 

The company works diligently to offer the lowest credit card processing rates, provide strong processes to help reduce risk and to supply the best payment solutions for its customers.

Authorize.Net logo

Authorize.net has been working with merchants and small businesses since 1996. As a leading payment gateway, Authorize.Net is trusted by more than 430,000 merchants, handling more than 1 billion transactions and $149 billion in payments every year.

Authorize.net makes it easy for customers to pay by accepting the payment types they prefer to use including major credit cards, signature debit cards, e-checks and digital payment solutions.  Authorize.net supported payment types include Visa, MasterCard, Discover, American Express, JCB, PayPal, Visa SRC (Secure Remote Commerce), Apple Pay, Chase Pay and E-check. 

As with other payment solutions, Authorize.net offers retailers a wide array of convenient features designed to make it easier for you to focus on your business and customers.  Take the worry out of payments and payment processing with solutions from Authorize.net. 

cybersource logo

Started in 1994, Cybersource pioneered online payment and fraud management services for medium and large-sized merchants. Today, Cybersource’s modular platform lets you select the payment management solutions you need, when it’s right for your business - to help maximize growth. Aside from payment acceptance solutions, Cybersource also provides robust fraud & risk management solutions and top-notch customer service. Plus merchants can access additional services, including global tax calculation, recurring billing and more.

You can find a list of more of our technology partners by visiting the PARTNERS page of the Kadro website.  

IN CONCLUSION

So there you have it, a glimpse into the world of payment solutions for online retailers.  As you can see, there are many, many payment options and solutions providers for an online retailer to consider.  And most of the providers make the same general claims about their focus on data security, PCI compliance, fraud protection, range of payment options and flexible pricing, so it will take an investment of your time to learn about the option(s) that may be best for you and your online store. It’s time worth spending as the payoff in terms of more satisfied shoppers and customers can be significant.

Kadro is here to help. Should you want to learn which solution(s) is best for you, contact your Kadro Account Manager. Don't have one yet? Give us a call at (877) 435-3453.

Kadro eCommerce Insights Newsletter-July 2020

Boss PetEdge

Insights for July 2020 - In this issue

  • Boss Pet Products, Inc. (dba Boss PetEdge) successfully re-platforms two B2B eCommerce websites to Magento 2
  • Miss the July 9th webinar on building a Multi-Vendor Marketplace? Watch the replay.
  • Technology Partner of the Month - dotdigital
  • Meet Cameron Rogers, Director of Engineering at Kadro
  • Explore our latest blog post

New B2B Magento Websites Launch: PetEdge and Boss PetEdge Dealer Services

PetEdge B2B ecommerce website home page

PetEdge website shown above...

We love our pets. And all that love requires a very large industry to provide the goods and services pet owners demand for their animals. 67% of U.S. households own a pet which equates to 84.9 million homes*. Most popular pet in these households? Dogs. Yes, the pet industry is big business. It estimated that $99.0 billion will be spent on our pets in the U.S. in 2020. According to the 2019-2020 APPA National Pet Owners Survey

According to data from IBIS World, there are some 133,669 grooming and boarding businesses alone in the U.S. Then there are the various pet specialty, hardware, farm and general merchandise stores, veterinarians and humane societies all of which support the health and well-being of our pets.

Companies that exist to support this diverse array of pet industry businesses supply a plethora of products and often rely on advanced technologies to get the right products to the right business efficiently. Such an enterprise is Boss Pet Products, Inc.

Boss Pet Products, Inc. is the largest supplier to pet-care professionals and independent retailers offering over 12,000 national brand and exclusive PetEdge branded products. They operate two eCommerce websites which are vital elements in their ongoing business success.

KADRO was selected by Boss Pet Products, Inc. (dba Boss PetEdge) to engineer the re-platforming of their two B2B eCommerce websites and CRM system from a legacy SAP Web Channel Experience Management (WCEM) implementation to the Magento Commerce platform, while maintaining their real-time connectivity to their SAP ECC ERP system.

The new Magento-powered websites, which were launched in May 2020, deliver an enhanced user experience for pet professionals and wholesale buyers, an improved mobile shopping experience, enhanced tools for content and product catalog management, enhanced integration with back-end systems and a custom CRM system integrated with the websites order management functionality.

“Evolving our eCommerce business onto Magento’s state of the art platform is paramount to delivering on the needs and expectations of our customers. Completing this major project without incurring any downtime was a tremendous success and Kadro lead us expertly every step of the way.”

Chris Miller, President Boss Pet Products

Miss the July 9th webinar Building an Online Community Marketplace?

Building a Community Marketplace Kadro webinar banner

Technology Partner of the Month

dotdigital

Founded in 1999, the company’s mission is simple: powering customer engagement across all touchpoints. This award-winning, global enterprise has offices in 9 countries and over 350 employees who help fulfill the mission for thousands of brands. Engagement Cloud empowers marketers to acquire, convert, and retain customers at scale. Users can connect with CRM and ecommerce systems, surface powerful data, and automate intelligent cross-channel messages that resonate with audiences. You’ll find dotDigital and all our technology partners on the Partners page of our website.

Meet Cameron Rogers, Director of Engineering at Kadro

Cam Rogers

North Carolina native Cameron Rogers began his career at Kadro as a software engineer some eight years ago by way of the Cooperative Education Program at NC State University which Kadro has been an active corporate participant in for many years. University-sponsored Cooperative Education programs allow students to work multiple work-terms in a relevant field to their major to gain firsthand experience in the workforce. Cam graduated from NC State with a degree in computer science.

Over the years he has worked on major projects for a number of Kadro customers like REEDS.com, BoatOutfitters.com and MasonJars.com and has supported numerous other company projects as well.

Moving up the ranks over the years, today Cam is Director of Engineering and is mostly responsible for establishing Kadro’s software development methodologies and providing technical guidance to the engineering teams. He is a Magento 2 Certified Professional Front End Developer and is skilled in a wide array of software tools and technologies like HTML5, CSS, Javascript and more.

In speaking about his tenure at Kadro Cam stated “I really enjoy the atmosphere and culture we have at Kadro. Kadro is a very open, friendly and collaborative environment. Over the years I've really been able to build strong relationships with my co-workers and can honestly say some of my best friends work alongside me every day.”

Outside of the office Cameron is active in sports and outdoor activities like basketball, football, ultimate frisbee along with traveling, hiking and exploring.

Not surprisingly, he’s also a big NC State fan, but moves a bit further down the coast when it comes to his favorite football team which is the Atlanta Falcons. Well we guess the Panthers have some work to do.

You can learn more about Kadro’s participation in the Cooperative Education Program at NC State University by visiting our co-op page.

New Blog Post

Marketplace versus Dropship banner image

Marketplace vs Dropship - Which one’s right for your eCommerce website?

Marketplace vs Dropship - Which one’s right for your eCommerce website?

Dropshipping versus online marketplace image

The realm of B2B eCommerce continues to evolve driven by the ongoing impact of COVID-19 which has accelerated growth in the sphere and spawned new business opportunities that reach beyond the predominant channels and methodologies in place today.

An eCommerce area where an evolution can clearly be seen taking place is in online marketplaces. We are all very familiar with the major 3rd party players in this space like Amazon, eBay, Walmart, Rakuten and Alibaba. These giants have transformed the retail landscape capturing greater and greater percentages of consumer shopping and purchase behavior. In line with that, one must not ignore the foray that Amazon for one has made on the B2B side of things with Amazon Business. In spite of the dominance exerted by these large organizations, we have seen movement over the past three years in a different direction. That direction points to more businesses of all sizes considering the formation of their own marketplaces with the subsequent desertion from major 3rd party marketplaces. https://bloom.bg/3eYlLL8

Perhaps these businesses have identified an opportunity to serve a regional or local community focusing on local sellers/retailers. Such new marketplaces are setup to provide a diversity of product offerings through their local sellers and they tend to attract local buyers to their online environment. It’s a find it and buy it local approach. This new breed of marketplace may also be founded on a desire to focus on a specific niche of products, like for example hand-crafted goods. In any case, the goal is to provide quality local sellers and goods in support of local communities.

A germane question that logically comes up is should an eCommerce business grow by building its own multi-seller marketplace or instead go the drop-shipping route? There can be pros and cons to each direction that one should consider en route to answering this question.

This helpful diagram illustrates who assumes responsibility for key elements of the online selling process.

Dropship versus marketplace matrix

One significant difference in being a seller on a marketplace versus setting your online business up around the drop-ship solution is how inventory is controlled. As a marketplace seller, the matter of inventory is left in your hands. If you choose to expand your business via drop shipping, your eCommerce store’s inventory rests in the hands of the drop-shipper(s) you use. You take on all other aspects of the business operation as shown in the left hand column under DROP-SHIPPER SOLUTIONS.

How can starting a marketplace benefit B2B businesses?

B2B businesses can benefit in a number of ways.

  1. If you already have customers coming and buying from you when you establish a marketplace, you can help increase their spend, because they can find more products that they want to buy. This is of course similar to what one finds in the consumer marketplace environment and it has the ability to influence both customer satisfaction and retention.
  2. A key difference in marketplace versus drop-shipping and warehousing is that you can increase your revenue without all of the operational expense associated with product management. And you can get rid of warehousing and inventory concerns that often show up with drop-shipping.

While these benefits are certainly positive, owning a marketplace does come with its share of possible issues, issues that you as the marketplace owner get to deal with. Remember that you have to deal with multiple sellers. And sometimes sellers have problems like they don't deliver on time. They may not be putting the product that you want on your marketplace or they may not do so as professionally as you would want. As marketplace owner you take on the responsibility of managing seller issues like this and more. It’s your marketplace brand after all. Think of it this way, when people order something from a marketplace and the product doesn't show up on time, who are they mad at? Probably not the seller. They're mad at the marketplace. Whereas, if the seller runs their own online store as a stand-alone business, any problems are theirs alone to address.

The bottom line is that there are important things to think about and plan for when considering starting your own marketplace.

A great place to learn a bit more about this subject is by listening to the podcast “Should You Build Your Own B2B Marketplace.” It’s part of the Adobe Commerce Talk series and features a discussion with Malcolm Allen, CTO of Kadro. It is available on the Kadro website here. https://lp.kadro.com/commerce-talk-podcast-with-kadro

Given KADRO’s distinctive position as a software engineering company that:

  • supports the engineering, integration and implementation of individual eCommerce websites on the Magento Commerce platform
  • helps businesses efficiently participate in 3rd party marketplaces
  • builds marketplaces for clients wishing to start their own.

we occupy a pivotal vantage point in supporting all these paths to eCommerce.

Whichever path to eCommerce success you may choose, we are here to help.