eCommerce Trends

November 2020 Kadro eCommerce Insights newsletter

November 2020 Kadro eCommerce Insights newsletter holiday banner image

News, insights and information from the rapidly changing world of eCommerce designed for the online B2B and B2C merchant!                                             In the November 2020 Edition.....

  • Holiday specials brought to you by select Kadro online merchant customers

  • A look back and at today for Kadro's first customer - REEDS Jewelers 

  • Technology Partner of the Month - Vertex, a leading provider of business  tax software and services 

  • Did you know about Kadro's Marketplace services?

  • Kadro's Site Analysis & Optimization Services (SAOS) can help to ensure that performance issues don't interfere with your online business.

  • Meet Elyse Robillard, Kadro's Senior Project Manager

  • Kadro named a North Carolina Top Performing E-Commerce Developer

  • Explore recent blog posts


SAVE-AT-HOME HOLIDAY SPECIALS BROUGHT TO YOU BY SELECT KADRO CUSTOMERS

Holiday gifts

PetEdge banner image

Groomers, kennels, veterinarians, breeders, and active pet enthusiasts have access to over 10,000 national-brand and exclusive PetEdge-brand products through our website and catalogs.

Houser Shoes banner image

Browse through our wide collection of affordable shoes by designers, clothing, footwear, and accessories for women, men, and children.

Hungry Harvest logo

Hungry Harvest is a farm to doorstep produce delivery company on a mission to eliminate food waste and end hunger. Since their inception in 2014, they have rescued over 22 million pounds of fresh but oddly-shaped or surplus fruits and vegetables from going to waste.

Get special holiday savings from these Kadro online merchants by visiting our holiday promotions page!


REEDS Jewelers

REEDS Jewelers home page

Since 2001, Kadro has worked with REEDS Jewelers as their eCommerce solutions provider and partner. Over that time, we have delivered on multiple site redesigns, a re-platforming, the implementation of a number of custom site features and integrations, and evolved REEDS online business to an omni-channel solution.

We believe that this relationship speaks well of our ability to evolve with the needs of our clients, our extensive eCommerce expertise, and our commitment to customer service which has resulted in the common experience of satisfied and loyal clients.

Looking back a few years, in March 2018 Kadro and REEDS successfully launched the re-platform of REEDS.com B2C website onto Magento Commerce. The success of this project was largely measured by achieving functional parity with well-established business processes and mission critical back-office integrations required to operate their online business. It was a large collaborative effort between REEDS' eCommerce and IT teams, Kadro, and a number of other technology partners.

More recently, we worked with REEDS on a redesign of their website.  You can see it here at https://www.reeds.com/.  

Mark deCausmeaker, Director of Multi Channel Sales at REEDS Jewelers Inc. described the REEDS/Kadro relationship this way... 

“REEDS Jewelers has been in business for over 65 years but having retail knowledge does not necessarily translate into having a successful website. With Kadro we have a partner that offers direction, planning, and services over a wide variety of E-commerce related fields such as mobile commerce, social media and standard ecommerce solutions.

Kadro seeks to anticipate our needs and offer solutions, often before we see the opportunity or problems which enable us to concentrate the bulk of our efforts in our area of expertise, the jewelry industry and our customers."

We are obviously honored to be able to play a role in advancing REEDS success in the highly-competitive retail jewelry business.

We wanted to take a moment to also acknowledge a recent honor bestowed on Arthur Phidd, CIO of REEDS.  Mr. Phidd was named one of the 10 Best CIOS for 2020 by Industry Era Magazine.


Technology Partner of the Month 

VERTEX logo
Tax Technology at the Speed of Business

Founded in 1978, Vertex is a Pennsylvania-based leading provider of business tax software and services for companies of all sizes with both cloud and on-premise solutions to enable compliance for sales and use, income, value-added and payroll taxes.  


Marketplaces banner
Experience the ability to bring your brand to new channels like Amazon, eBay, Walmart with our affordable omni-channel tool.  Or if you are thinking of starting your own marketplace, then explore Kadro's best-in-class multi-vendor marketplace solution that runs on Magento Commerce.


Supercharge Your Magento Website with Site Analysis & Optimization Services (SAOS) from Kadro 

Site running slow?  Inconsistent performance?  Need a partner who has the expertise to improve your website's performance? We can audit your website environment and propose solutions to your site’s functionality and performance woes. Check out this link - https://www.kadro.com/magento-turbo-boost-service - to learn more.


Meet Elyse Robillard, Senior Project Manager at Kadro

Elyse Robillard picture

It takes a wide array of skills and experience to successfully complete a major eCommerce project. Thus, the Kadro team is made up of individuals skilled in a number of disciplines from accounting to specialized technical proficiencies. A key role in each project is that of project manager. With that in mind, in this month’s Kadro newsletter we introduce you to one of the company’s senior project managers, Elyse Robillard.

 Elyse joined Kadro in 2014 after spending a number of years at computer giant IBM. She was happy to make the transition from the vastness of a large global organization with hundreds of thousands of employees to a more modest sized, family environment  organization like Kadro. The downsizing just felt right and more personal to Elyse.

Like quite a few members of the Kadro team, Elyse fills a number of roles. Officially, she is a Senior Project Manager. She also handles the majority of invoicing for the company’s new and existing eCommerce customer engagements. Keeping accurate track of work and billings is obviously an essential task in any Kadro project. Elyse supplements that work with the function of providing non-technical new hire training to new staff members as they enter the organization.

With her role and tenure, Elyse has been a member of teams involved in a wide range of customer projects from REEDS.com’s (fine jeweler) move to Magento to eCommerce work completed for Weekends Only (furniture retailer) and Doheny’s (consumer and commercial pool supplies and equipment).

Outside of work, Elyse spends plenty of quality time with her son playing outdoors, enjoying time at their pool, and heading to the beach (as Covid conditions allow of course). In the same regard, as conditions allow she also enjoys global travel, especially to Europe and more specifically Ireland. Sounds like fun.

As the holidays commence, we wish all those that may travel a happy and safe journey.



Kadro named Top Developer in North Carolina by Clutch

Kadro named one of the Top Performing E-Commerce Developers in North Carolina 

The team at Kadro received some exciting news recently from Clutch, the internationally-renowned B2B rating and review platform. Kadro was named one of North Carolina’s top e-commerce developers for 2020. Clutch praised Kadro's e-commerce strategy, consulting, design, and development expertise!  According to Clutch and their research, amongst all providers in North Carolina, Kadro is consistently one of the best! 


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Kadro named one of the Top Performing E-Commerce Developers in North Carolina

top software-eCommerce developers in North Carolina 2020 according to Clutch

The team at Kadro just received some exciting news from Clutch Analyst Jake Cox! He called to let us know that internationally-renowned B2B rating and review platform, Clutch, named Kadro one of North Carolina’s top e-commerce developers for 2020, praising our e-commerce strategy, consulting, design, and development! Now’s a particularly unique and important time to invest in your existing eCommerce business or to consider starting one, so we value that we’re being recognized as a great investment for businesses. According to Clutch and their research, amongst all providers in North Carolina, Kadro is consistently one of the best!

"We are honored and pleased to be recognized by Clutch as a leading B2B company in the United States. Since Kadro's founding in 2001, we have worked diligently to build a company founded on technical expertise, responsiveness to changes in the eCommerce market, outstanding customer service, and superior project outcomes. Accolades such as this and the positive words from many satisfied Kadro customers serve as a testament to the success of our ongoing efforts,” said Ariel Mordetsky, VP of Revenue at Kadro.

Clutch is the world’s leading B2B ratings and verified reviews platform. Located in the heart of the District of Columbia, Clutch has a team of dedicated analysts who conducts reviews with clients from around the world. Then, their editorial team independently verifies the content and curates it into the case study style format that Clutch offers, ensuring that you are receiving all the information that you need as you purchase B2B services! Clutch is the gold standard for B2B ratings and reviews, and we’re honored to maintain a stellar review average on the platform!

In a recent review, the owner of Garman Homes praised Kadro’s e-commerce development!

We’re incredibly grateful to all of our satisfied clients!  To join their ranks, please contact us today!

See Kadro’s complete Clutch profile by clicking this link….  https://clutch.co/profile/kadro

 

Retail reimagined: New shoppers, new habits, big opportunity

shopping-cart-2020-2021-changes-image

The most important thing to note about the way the COVID-19 pandemic has reshaped retail is that the change is not for the short term.

Shopping might return to something closer to what it was in February 2020, but it will never be the same. The staying power of the significant move to online shopping, the embrace of curbside pickup and the arrival of new online shoppers is evident from the magnitude of the trends and their endurance.

The numbers tell the story. The mass movement to buying online was the sort of social change you see in the midst of dramatic world events. In the first full month of the pandemic, global online sales on Signifyd’s Commerce Network doubled year over year. In month two, they were up four times.

The increase in sales began to settle down as consumers realized stockpiling wasn’t necessary. But they realized something else, too. Shopping online was convenient, provided a greater selection and fit with their lifestyles. Even in August — five months into the pandemic — ecommerce sales were up 34% over August 2019.

Looking at how consumers are shopping provides further evidence that there has been a tectonic shift — and not a change that will settle back to the way things were. Before the pandemic, curbside pickup was practically a novelty, save for some big boxes offering grocery pickup. In 2019, only 17 of the Internet Retailer 1000 offered curbside pickup, according to Digital 360.

Today, the number of retailers offering the service is hard to pin down due to the acceleration of the trend. But it’s evident that curbside has become a go-to for plenty of shoppers. Signifyd’s Pulse data shows that buy online, pick up at the curb sales grew nearly 500% in April, compared to the beginning of the year. While that figure has also simmered down a bit, curbside sales were still up about 250% during the first week of September.

So, where people are shopping has changed dramatically — the move from in-store to online. How people shop has changed dramatically — buy online, pick up in-store or at the curb orders are soaring. But the factor that is likely to cause the most lasting change is the dramatic change in who is shopping online.

A smart aleck would say everybody. But the significance behind the wisecrack is that a whole new cohort of consumers are shopping online for the first time. And the trend is enduring.

The number of new shoppers buying from the more than 10,000 merchants on Signifyd’s Commerce Network more than doubled at its peak in May. We define a new shopper as a consumer we have not seen on the Commerce Network in the past year.

More important than the number of new shoppers flocking to ecommerce during the pandemic is the fact that those first-time buyers return to shop online again. About half of those new shoppers make multiple online purchases within 30 days of their first purchase.


New online shoppers are being added every week trend chart

It makes sense, right? Someone who hasn’t shopped online or hasn’t shopped online in some time, finds there aren’t other options with non-essential stores closed and with the best advice being avoid leaving home. So, she or he orders online. And the experience is a little unfamiliar — searching for products, typing a credit card number into a form, maybe creating an account. But the goods arrive with no complications and pretty quickly, too.

At that point, the new shopper knows the drill; the buying process is familiar. Maybe she or he has some information autofilled, which makes things easier still. And so the shopper buys more from more places more often and in fact becomes one of those who makes multiple online purchases for weeks.

All this has catapulted ecommerce years into the future. Pre-pandemic, eMarketer predicted e-commerce would grow 19% in 2020. Signifyd data shows e-commerce growing at an average of 139% a month for the five full pandemic months of the year.

Of course, maintaining that torrid growth rate requires that retailers keep their new customers once they acquire them. Those new customers are arguably a retailer’s most valuable in that they required relatively little acquisition cost, compared to the pre-pandemic days of bidding up digital ads on Google, Facebook and Amazon.

To that end, retailers will want to build marketing campaigns that cater to new customers through promotions, personalized suggestions and loyalty programs. As importantly, retailers will want to audit their entire buying journey. The goal is to make sure the merchant is providing exceptional site search, seamless checkout, instant fraud review, timely delivery and responsive customer support.

After all, the world of retail has changed. And no one wants to be left behind.

BOPIS - Spicy Filipino dish or eCommerce business strategy

BOPIS signage - online shopping and easy pickup

BOPIS – Spicy Filipino dish or eCommerce business strategy?  YES!

In a prior blog post entitled Your eCommerce store customers want this!, I pointed out the fact that in today’s world of online commerce customers expect both convenience and choice when it comes to paying for the items they buy online. But what about convenience and choices in other aspects of the online purchase? When actually receiving those online purchased items, not so long ago a consumer had two choices – buy online and have them delivered OR go to a store to buy them and take them home from the store. For what is sometimes termed a pure online retailer, the choices for their consumers remain the same, buy online and get it delivered. But for those merchants who have an eCommerce website and physical store location(s), their consumers often have another option called BOPIS, also sometimes shown as BOPUS or click-and-collect. This hybrid shopping and delivery choice can present a real competitive advantage over the pure online retail experience.

BOPIS. WHAT IS THAT?

BOPIS (buy online, pick up in-store) is an increasingly utilized tactic for consumers to shop and place orders online and then pick up their purchases at brick-and-mortar stores, sometimes even the same day. BOPIS is a part of the larger multi-channel shopping trend that has been emerging since around 2013 when retailers like WalMart, Target and others began to adopt the tactic. It allows retailers and consumers to merge the online, in-store and mobile experiences when selling products and making a purchase respectively.

CONSUMER SEE TANGIBLE BENEFITS

A customer’s BOPIS purchases will be stored in any number of locations at a retailer’s store - the customer service desk, a storage locker or in a designated BOPIS location for convenient in/at-store pickup.   At times, that pickup can occur on a 24/7 basis for extra consumer convenience. To help incentivize BOPIS activity, some retailers offer discounts on BOPIS orders. And the consumer knows for certain that the item is available in advance of a store visit, which in the past could result in out-of-stock disappointments.  One additional benefit of BOPIS is the local effect. Consumers get the chance to buy local and pick up from a retailer in their local community which helps to support the local economy and at times local manufacturers as well.

RETAILERS GET BOPIS BENEFITS AS WELL

For retailers, it allows them another path to shape the customer experience by encouraging shoppers to visit their brick-and-mortar stores, while still doing the shopping online. This can provide a number of additional retailer and consumer benefits like providing an avenue for additional sales to occur in-store during pickup, a mechanism for strengthening customer engagement and affording the potential for increased brand loyalty. BOPIS can also reduce retailer delivery and fulfillment costs.

BOPIS CAN PRESENT RETAILER CHALLENGES

Yet BOPIS is not without its challenges for the retailer and their eCommerce systems.  The retailer must be able to show inventory visibility in real-time at its store locations so customers know what's currently available and where it is available. With the trend towards greater online shopping continuing and the desire to be as contact-less as possible in retail transactions as part of the COVID response, stores are looking to rethink their layouts to better handle the volume of online orders and to accommodate things like curbside pickup services. They have to also examine their product ordering and inventory processes to ensure that they can fulfill orders quickly and without excessive out-of-stock occurrences. Plus there is the ever-present risk of a greater degree of fraud.

IS BOPIS BEING USED? 

According to retail trend information published by Offers.com (2020 Retail Trends), 64% of U.S. adults will use BOPIS in 2020.  It seems to be a particularly popular option among busy parents in the 35+ demographic.  

BUT WHY?

Again referencing research published by Offers.com, consumers like not having to pay shipping and not having to wait for an item to ship as key reasons.  There are others factors as well like avoiding possible package theft risks when an item is delivered and being able to instantly check their order and return it immediately is there is something wrong. 

Not all items are ideal for being included in the BOPIS model, but plenty of today’s most popular product categories work well in this shopping and pickup model such as consumer electronics, apparel and even groceries. 

HOW DOES KADRO FIT IN?

For the online retailer, whether you choose to offer BOPIS or not, it’s essential that you choose the right technology partner to help you create and support your ongoing ecommerce business.  Kadro offers a broad spectrum of eCommerce services including B2B and B2C eCommerce website development, Marketplace solutions, analysis and optimization services, ERP/OMS/PIM/CRM integrations and more. With a team of knowledgeable, certified Magento 2 developers and as an Adobe Gold Solution Partner, we have been successfully delivering eCommerce solutions for our clients in a wide array of industries since 2001. When you are ready to make your vision for selling online a reality, we are here to help.  Give us a call at 877-435-3453 and be sure to spend some time on the website for more information about Kadro and all of our services.  

Oh and for those of you curious about the spicy Filipino version of BOPIS, Bopis is a spicy Filipino delicacy made of minced pork lung and heart cooked in onions, garlic, and chili peppers. Popular as an appetizer, it is also commonly served as a main entree. Like adobo, afritada, and other Filipino classics, there are many regional interpretations of this dish.  Happy eating!  

Your eCommerce store customers want this!

ecommerce payment options graphic

There are many keys to being a successful online merchant.  But in the end it’s really all about the customer experience, whether your customer is a business or an individual consumer.  As a person who has overseen the creation and operation of a number of B2B and B2C eCommerce websites over the years using Magento and other technologies, I can speak first-hand about the importance of customer experience and two essential factors that are sometimes taken for granted or simply overlooked – convenience and choice. Online shoppers value these two things greatly and typically make the decision about where to shop and buy weighing these heavily in their decision criteria. 

Fortunately Magento Commerce, in conjunction with its many technical partners, provides an environment that gives you, the online merchant, an optimal mix of convenience and choice. Nowhere is this more apparent than in the area of payment gateways. In case you are unfamiliar with the term “payment gateway”, it is a third-party service provider that automates payment transactions between an online store and its customers. 

In today’s world of online commerce, customers expect both convenience and choice when it comes to paying for the items they buy online.  Choosing the right payment solutions provider is therefore something you should take seriously.  When selecting a payment solutions provider you don’t have to pick just one, although many of the major players in this space offer a wide array of payment choices so it certainly is possible to select just one. The goal is to provide your customers with both convenience and choice, so providing several payment solutions options would typically be preferable. 

The universe of choice in this area continues to expand. Today I’ll focus on a few options; some of which you mostly likely have heard of, others perhaps not. This is NOT an exhaustive list of available choices.  Remember that the payment solutions options you choose should align with your short and long term business goals and should also meet your needs in terms of price, security and functionality.

So let’s explore in brief a few of the major players - Amazon Pay, Braintree, APS, Authorize.net, and Cybersource.

Amazon Pay logo

One of the top payment solutions available for eCommerce businesses today is Amazon Pay.  Amazon Pay is a solution that hundreds of millions of Amazon customers know and trust.  Offering Amazon Pay as one of your payment options can provide a number of advantages to both you and your customers including optimizing and simplifying the checkout process in just a few clicks for those customers with Amazon accounts using their Amazon account information; enhancing the customer experience and improving customer satisfaction with Alexa by allowing delivery notifications via Alexa-enabled devices to reduce customer concerns about their order status and advanced fraud prevention which is a critical element in the online commerce world.

Braintree logo

Braintree offers payment solutions that cover a number of popular and emerging payment methods. The company points out that they are the only payments platform that delivers PayPal, Venmo (in the U.S.), credit and debit cards, and popular digital wallets like Apple Pay and Google Pay in a single, seamless integration, so an online merchant gets a wide array of choices right from the start.    

With Braintree solutions you can drive greater conversions, increase operating efficiency, expand your business reach and help to mitigate risk related to fraudulent transactions while keeping payment data secure and maintaining PCI (payment card industry) compliance.

APS PAyments logo

APS has been in business for over 11 years providing reliable, omni-channel, B2C and B2B integrated payment solutions for businesses.  APS Payments seamlessly integrates with multiple leading ERP, eCommerce, CRM, POS, and Mobile applications.  APS Payments is a payment gateway and processor that is trusted by thousands of merchants daily to process payments. 

The company works diligently to offer the lowest credit card processing rates, provide strong processes to help reduce risk and to supply the best payment solutions for its customers.

Authorize.Net logo

Authorize.net has been working with merchants and small businesses since 1996. As a leading payment gateway, Authorize.Net is trusted by more than 430,000 merchants, handling more than 1 billion transactions and $149 billion in payments every year.

Authorize.net makes it easy for customers to pay by accepting the payment types they prefer to use including major credit cards, signature debit cards, e-checks and digital payment solutions.  Authorize.net supported payment types include Visa, MasterCard, Discover, American Express, JCB, PayPal, Visa SRC (Secure Remote Commerce), Apple Pay, Chase Pay and E-check. 

As with other payment solutions, Authorize.net offers retailers a wide array of convenient features designed to make it easier for you to focus on your business and customers.  Take the worry out of payments and payment processing with solutions from Authorize.net. 

cybersource logo

Started in 1994, Cybersource pioneered online payment and fraud management services for medium and large-sized merchants. Today, Cybersource’s modular platform lets you select the payment management solutions you need, when it’s right for your business - to help maximize growth. Aside from payment acceptance solutions, Cybersource also provides robust fraud & risk management solutions and top-notch customer service. Plus merchants can access additional services, including global tax calculation, recurring billing and more.

You can find a list of more of our technology partners by visiting the PARTNERS page of the Kadro website.  

IN CONCLUSION

So there you have it, a glimpse into the world of payment solutions for online retailers.  As you can see, there are many, many payment options and solutions providers for an online retailer to consider.  And most of the providers make the same general claims about their focus on data security, PCI compliance, fraud protection, range of payment options and flexible pricing, so it will take an investment of your time to learn about the option(s) that may be best for you and your online store. It’s time worth spending as the payoff in terms of more satisfied shoppers and customers can be significant.

Kadro is here to help. Should you want to learn which solution(s) is best for you, contact your Kadro Account Manager. Don't have one yet? Give us a call at (877) 435-3453.

Marketplace vs Dropship - Which one’s right for your eCommerce website?

Dropshipping versus online marketplace image

The realm of B2B eCommerce continues to evolve driven by the ongoing impact of COVID-19 which has accelerated growth in the sphere and spawned new business opportunities that reach beyond the predominant channels and methodologies in place today.

An eCommerce area where an evolution can clearly be seen taking place is in online marketplaces. We are all very familiar with the major 3rd party players in this space like Amazon, eBay, Walmart, Rakuten and Alibaba. These giants have transformed the retail landscape capturing greater and greater percentages of consumer shopping and purchase behavior. In line with that, one must not ignore the foray that Amazon for one has made on the B2B side of things with Amazon Business. In spite of the dominance exerted by these large organizations, we have seen movement over the past three years in a different direction. That direction points to more businesses of all sizes considering the formation of their own marketplaces with the subsequent desertion from major 3rd party marketplaces. https://bloom.bg/3eYlLL8

Perhaps these businesses have identified an opportunity to serve a regional or local community focusing on local sellers/retailers. Such new marketplaces are setup to provide a diversity of product offerings through their local sellers and they tend to attract local buyers to their online environment. It’s a find it and buy it local approach. This new breed of marketplace may also be founded on a desire to focus on a specific niche of products, like for example hand-crafted goods. In any case, the goal is to provide quality local sellers and goods in support of local communities.

A germane question that logically comes up is should an eCommerce business grow by building its own multi-seller marketplace or instead go the drop-shipping route? There can be pros and cons to each direction that one should consider en route to answering this question.

This helpful diagram illustrates who assumes responsibility for key elements of the online selling process.

Dropship versus marketplace matrix

One significant difference in being a seller on a marketplace versus setting your online business up around the drop-ship solution is how inventory is controlled. As a marketplace seller, the matter of inventory is left in your hands. If you choose to expand your business via drop shipping, your eCommerce store’s inventory rests in the hands of the drop-shipper(s) you use. You take on all other aspects of the business operation as shown in the left hand column under DROP-SHIPPER SOLUTIONS.

How can starting a marketplace benefit B2B businesses?

B2B businesses can benefit in a number of ways.

  1. If you already have customers coming and buying from you when you establish a marketplace, you can help increase their spend, because they can find more products that they want to buy. This is of course similar to what one finds in the consumer marketplace environment and it has the ability to influence both customer satisfaction and retention.
  2. A key difference in marketplace versus drop-shipping and warehousing is that you can increase your revenue without all of the operational expense associated with product management. And you can get rid of warehousing and inventory concerns that often show up with drop-shipping.

While these benefits are certainly positive, owning a marketplace does come with its share of possible issues, issues that you as the marketplace owner get to deal with. Remember that you have to deal with multiple sellers. And sometimes sellers have problems like they don't deliver on time. They may not be putting the product that you want on your marketplace or they may not do so as professionally as you would want. As marketplace owner you take on the responsibility of managing seller issues like this and more. It’s your marketplace brand after all. Think of it this way, when people order something from a marketplace and the product doesn't show up on time, who are they mad at? Probably not the seller. They're mad at the marketplace. Whereas, if the seller runs their own online store as a stand-alone business, any problems are theirs alone to address.

The bottom line is that there are important things to think about and plan for when considering starting your own marketplace.

A great place to learn a bit more about this subject is by listening to the podcast “Should You Build Your Own B2B Marketplace.” It’s part of the Adobe Commerce Talk series and features a discussion with Malcolm Allen, CTO of Kadro. It is available on the Kadro website here. https://lp.kadro.com/commerce-talk-podcast-with-kadro

Given KADRO’s distinctive position as a software engineering company that:

  • supports the engineering, integration and implementation of individual eCommerce websites on the Magento Commerce platform
  • helps businesses efficiently participate in 3rd party marketplaces
  • builds marketplaces for clients wishing to start their own.

we occupy a pivotal vantage point in supporting all these paths to eCommerce.

Whichever path to eCommerce success you may choose, we are here to help.

Kadro eCommerce Insights Newsletter: June 2020

Kadro Offices

Insights

New Site Launch: Houser Shoes

Houser Shoes

Kadro deployed Houser Shoes' new Magento 2 site in May! We have worked with Houser Shoes since 2014 and were ecstatic to help them migrate from Magento 1 to Magento 2. Read more about this project below.

"Kadro’s team has been a true asset to our online business with Magento Enterprise and has responded to deliver for our plans around site performance, mobility and strategic eCommerce planning." - Gary Houser, President & Founder of Houser Shoes Inc.

Project highlights include:

  • Full data migration for products, orders and customer accounts
  • Website redesign and setup of all content into PageBuilder
  • Migration of all EDI integration with show vendors
  • Using ShipStation for fulfillment.

Learn more about Houser Shoes' new Magento 2 site, and the migration from Magento 1.

Visit HouserShoes.com & use code KADRO25 to get 25% off any normally priced merchandise.

Webinar: Building an Online Community Marketplace

Building an Online Community Marketplace webinar on July 9th conducted by eTail with our client/partner MakerPlace, Adobe, and Kadro

Please attend the Building an Online Community Marketplace webinar on July 9th conducted by eTail with our client/partner MakerPlace, Adobe, and Kadro are presenting.

I’m on Magento. What Extensions or Tech Partner do I work with?

Kadro takes the mystery out of choosing a tech parnter

There are over 250,000 merchants on Magento for eCommerce. The vast ecosystem of Magento developers and technology partners is often a driving force for merchants to choose Magento as their platform for growth. One of the greatest benefits of Magento can also be one of the most daunting problems. At some point every merchant struggles with deciding on the right technology partner or extension to meet their need. With so many choices, how do you decide the right choice for your business?

How businesses are adapting during COVID-19

Kadro is partnering with Signifyd to bring you ongoing coverage of eCommerce trends data - by category - across their network of 10K+ merchants globally. We hope this info is helpful peripheral vision as our industry navigates this dynamic environment, and the team at Signifyd is happy to host deeper data reviews if helpful for merchandising, advertising or other decisions.

Turbo Boost your Magento site with Kadro's Site Analysis & Optimization Services

Cure your slow Magento speed headaches

Does your Magento site run slowly, inefficiently, out of sync or worst case not at all? The Kadro Team can help. Learn about our Magento Site Analysis & Optimization Service.