January 2019 Newsletter

Boat Outfitters

It's been a great start to the new year here at Kadro, and we are looking forward to many new projects with our clients in 2019.

For our first client spotlight of the year, we'd like to highlight Teak Isle, a Manufacturer-to-Consumer company specializing in creating custom boating and marine applications. Teak Isle operates the B2C website Boat Outfitters for selling marine parts, accessories and custom engineered marine projects.

One of our goals for 2019 is to help spread awareness of new eCommerce companies that we are working with that can help you maximize your investment in eCommerce. Metrical has launched a new offering to increase online conversion rates by using their artificial intelligence technology.

Introducing Teak Isle

BoatOutfitters.com is one of three eCommerce sites provided by Teak Isle. Teak Isle selected Kadro and Magento Commerce Cloud to evolve and expand their online business.

The BoatOutfitters.com project included a responsive web design and implementation, migration of their existing ASP/.Net site and data to Magento Commerce, integration with Epicor ERP, and integration of Nextopia for site search.

New Technology Spotlight

Metrical uses predictive AI to help retailers dramatically increase their online conversion rates, in some cases by more than 20%! Metrical identifies which shoppers are going to abandon your sites without completing their purchases and gives you an opportunity to engage and convert them before they go. If you want to know more, check out this article by MediaPost that features Metrical, or if you’re ready to increase your revenues in 2019 then please contact Metrical today (sales@metric.al)!

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