Kadro Newsletter

Kadro eCommerce Insights Newsletter-July 2020

Boss PetEdge

Insights for July 2020 - In this issue

  • Boss Pet Products, Inc. (dba Boss PetEdge) successfully re-platforms two B2B eCommerce websites to Magento 2
  • Miss the July 9th webinar on building a Multi-Vendor Marketplace? Watch the replay.
  • Technology Partner of the Month - dotdigital
  • Meet Cameron Rogers, Director of Engineering at Kadro
  • Explore our latest blog post

New B2B Magento Websites Launch: PetEdge and Boss PetEdge Dealer Services

PetEdge B2B ecommerce website home page

PetEdge website shown above...

We love our pets. And all that love requires a very large industry to provide the goods and services pet owners demand for their animals. 67% of U.S. households own a pet which equates to 84.9 million homes*. Most popular pet in these households? Dogs. Yes, the pet industry is big business. It estimated that $99.0 billion will be spent on our pets in the U.S. in 2020. According to the 2019-2020 APPA National Pet Owners Survey

According to data from IBIS World, there are some 133,669 grooming and boarding businesses alone in the U.S. Then there are the various pet specialty, hardware, farm and general merchandise stores, veterinarians and humane societies all of which support the health and well-being of our pets.

Companies that exist to support this diverse array of pet industry businesses supply a plethora of products and often rely on advanced technologies to get the right products to the right business efficiently. Such an enterprise is Boss Pet Products, Inc.

Boss Pet Products, Inc. is the largest supplier to pet-care professionals and independent retailers offering over 12,000 national brand and exclusive PetEdge branded products. They operate two eCommerce websites which are vital elements in their ongoing business success.

KADRO was selected by Boss Pet Products, Inc. (dba Boss PetEdge) to engineer the re-platforming of their two B2B eCommerce websites and CRM system from a legacy SAP Web Channel Experience Management (WCEM) implementation to the Magento Commerce platform, while maintaining their real-time connectivity to their SAP ECC ERP system.

The new Magento-powered websites, which were launched in May 2020, deliver an enhanced user experience for pet professionals and wholesale buyers, an improved mobile shopping experience, enhanced tools for content and product catalog management, enhanced integration with back-end systems and a custom CRM system integrated with the websites order management functionality.

“Evolving our eCommerce business onto Magento’s state of the art platform is paramount to delivering on the needs and expectations of our customers. Completing this major project without incurring any downtime was a tremendous success and Kadro lead us expertly every step of the way.”

Chris Miller, President Boss Pet Products

Miss the July 9th webinar Building an Online Community Marketplace?

Building a Community Marketplace Kadro webinar banner

Technology Partner of the Month

dotdigital

Founded in 1999, the company’s mission is simple: powering customer engagement across all touchpoints. This award-winning, global enterprise has offices in 9 countries and over 350 employees who help fulfill the mission for thousands of brands. Engagement Cloud empowers marketers to acquire, convert, and retain customers at scale. Users can connect with CRM and ecommerce systems, surface powerful data, and automate intelligent cross-channel messages that resonate with audiences. You’ll find dotDigital and all our technology partners on the Partners page of our website.

Meet Cameron Rogers, Director of Engineering at Kadro

Cam Rogers

North Carolina native Cameron Rogers began his career at Kadro as a software engineer some eight years ago by way of the Cooperative Education Program at NC State University which Kadro has been an active corporate participant in for many years. University-sponsored Cooperative Education programs allow students to work multiple work-terms in a relevant field to their major to gain firsthand experience in the workforce. Cam graduated from NC State with a degree in computer science.

Over the years he has worked on major projects for a number of Kadro customers like Reeds.com, BoatOutfitters.com and MasonJars.com and has supported numerous other company projects as well.

Moving up the ranks over the years, today Cam is Director of Engineering and is mostly responsible for establishing Kadro’s software development methodologies and providing technical guidance to the engineering teams. He is a Magento 2 Certified Professional Front End Developer and is skilled in a wide array of software tools and technologies like HTML5, CSS, Javascript and more.

In speaking about his tenure at Kadro Cam stated “I really enjoy the atmosphere and culture we have at Kadro. Kadro is a very open, friendly and collaborative environment. Over the years I've really been able to build strong relationships with my co-workers and can honestly say some of my best friends work alongside me every day.”

Outside of the office Cameron is active in sports and outdoor activities like basketball, football, ultimate frisbee along with traveling, hiking and exploring.

Not surprisingly, he’s also a big NC State fan, but moves a bit further down the coast when it comes to his favorite football team which is the Atlanta Falcons. Well we guess the Panthers have some work to do.

You can learn more about Kadro’s participation in the Cooperative Education Program at NC State University by visiting our co-op page.

New Blog Post

Marketplace versus Dropship banner image

Marketplace vs Dropship - Which one’s right for your eCommerce website?

Kadro eCommerce Insights Newsletter: June 2020

Kadro Offices

Insights

New Site Launch: Houser Shoes

Houser Shoes

Kadro deployed Houser Shoes' new Magento 2 site in May! We have worked with Houser Shoes since 2014 and were ecstatic to help them migrate from Magento 1 to Magento 2. Read more about this project below.

"Kadro’s team has been a true asset to our online business with Magento Enterprise and has responded to deliver for our plans around site performance, mobility and strategic eCommerce planning." - Gary Houser, President & Founder of Houser Shoes Inc.

Project highlights include:

  • Full data migration for products, orders and customer accounts
  • Website redesign and setup of all content into PageBuilder
  • Migration of all EDI integration with show vendors
  • Using ShipStation for fulfillment.

Learn more about Houser Shoes' new Magento 2 site, and the migration from Magento 1.

Visit HouserShoes.com & use code KADRO25 to get 25% off any normally priced merchandise.

Webinar: Building an Online Community Marketplace

Building an Online Community Marketplace webinar on July 9th conducted by eTail with our client/partner MakerPlace, Adobe, and Kadro

Please attend the Building an Online Community Marketplace webinar on July 9th conducted by eTail with our client/partner MakerPlace, Adobe, and Kadro are presenting.

I’m on Magento. What Extensions or Tech Partner do I work with?

Kadro takes the mystery out of choosing a tech parnter

There are over 250,000 merchants on Magento for eCommerce. The vast ecosystem of Magento developers and technology partners is often a driving force for merchants to choose Magento as their platform for growth. One of the greatest benefits of Magento can also be one of the most daunting problems. At some point every merchant struggles with deciding on the right technology partner or extension to meet their need. With so many choices, how do you decide the right choice for your business?

How businesses are adapting during COVID-19

Kadro is partnering with Signifyd to bring you ongoing coverage of eCommerce trends data - by category - across their network of 10K+ merchants globally. We hope this info is helpful peripheral vision as our industry navigates this dynamic environment, and the team at Signifyd is happy to host deeper data reviews if helpful for merchandising, advertising or other decisions.

Turbo Boost your Magento site with Kadro's Site Analysis & Optimization Services

Cure your slow Magento speed headaches

Does your Magento site run slowly, inefficiently, out of sync or worst case not at all? The Kadro Team can help. Learn about our Magento Site Analysis & Optimization Service.

Kadro eCommerce Insights Newsletter: March 2020

Should You Build Your Own B2B Marketplaces?

This month we feature one of the best ways to grow your eCommerce customer base – B2B Marketplaces.

Malcolm Allen Our CTO, Malcolm Allen, is one of the foremost thought leaders in eCommerce strategy for the Magento Commerce platform and recently penned several insightful blogs posts. From the most important considerations in a move to Magento Commerce Cloud to best practices for improving your company's product onboarding workflow.

Quick Links

Building your own Marketplace can be a Reality

Adobe Commerce Talk Podcast Business buyers are shopping on Amazon more than ever before. Now, a growing number of B2B businesses are building their own marketplaces—and expanding their market share. If you want to be a leader and grow faster, it may be time to launch a marketplace of your own.

Join Shannon Hane, senior product marketing manager at Adobe, and Malcolm Allen, Kadro's CTO, for an enlightening podcast that covers the following:

  • What kinds of businesses should run their own a B2B marketplace
  • Why building a marketplace is not as hard as you think
  • How to recruit high-quality sellers to your marketplace

Moving to Magento Commerce Cloud? What primary concerns should you consider?

Building an Online Community Marketplace webinar on July 9th conducted by eTail with our client/partner MakerPlace, Adobe, and Kadro

Considering moving from an on-premise solution or from an alternate cloud hosting solution to Magento Commerce Cloud? We've got all the important points your business should consider.

How to Import Products into Magento for your Enterprise System

Import Prodcuts into Magento Enterprise

Complete eCommerce solutions often involve numerous enterprise systems working together. Most businesses struggle to get their product catalog's data done right during the creation of their eCommerce site and continue to struggle to manage their product catalog as new products are introduced.

Find out how Kadro can help you automate your product catalog workflow.

October 2019 Newsletter: Celebrate the Success

Enjoy wine by the beach

"I do believe in praising that which deserves to be praised." -- Dean Smith

As we get ready for another great holiday season it's almost apropos that we have launched a first at Kadro, Duplin Winery. Duplin is our first wine and beverage customer we have launched on Magento Commerce, and they are truly some of the best folks we have had the opportunity to work with. You can read more about the project below, but visit their new site and order a case or two for the holidays!

Latest Project

Duplin Winery

The Magento Commerce project for Duplin Winery included several key integrations that are mission critical for the wine and beverage industry. The biggest being ShipCompliant by SOVOS to handle all of their compliance needs. Read more about this exciting project.

Featured Technology Partner

dotdigital Logo

dotdigital is a global leader in customer engagement technology and Engagement Cloud is its platform. With features that empower marketers to acquire, convert, and retain customers at scale. Users can connect with CRM and ecommerce systems, surface powerful data, and automate intelligent cross-channel messages that resonate with audiences. Learn more

Move to Magento

Kadro is a Magento Enterprise Solution Partner

Are you ready to transition to Magento eCommerce? Let Kadro help you!

Marketplace Manager

Kadro is a Magento Enterprise Solution Partner

bring your brand to new channels with our affordable omni-channel tool backed by the highly experienced e-commerce team at Kadro.

May 2019 Newsletter

Kadro Newsletter

Imagine 2019

We're back from the best Magento Imagine experience yet! Meeting our technology partners, seeing our dearest customers, and connecting with new Magento users is always a blast for the whole Kadro team.

We're thrilled to see what Magento has planned for the future and to implement new strategies & ideas we've learned. In addition to learning all things Magento, we've added to our list of Magento Certified Developers.

Join us next year in Las Vegas March 29 - April 2, 2020 for Magento Imagine at Adobe Summit.

Latest Project

The Magento Commerce project for North American Rescue included several custom developments and integrations for a responsive web experience, product based content and training experiences, and message-based, real-time, direct database integration between Magento and Microsoft Dynamics GP.

Upcoming Events

Are you looking to connect with Kadro? Here’s where you can join Kadro this Summer:

  • New Year, New Tax Laws and Obligations Webinar – May 29, 2 pm EST, Your Computer
    • Register today!
    • Are you up to speed on “economic nexus”, and the ruling’s impact? Find out by attending this webinar to learn how:
      • Compliance automation relieves this risky burden
      • Avalara enhances sales tax functionality and makes it easy to manage and report
      • Exemption certificates work and why they are important
  • RetailX (formally known as IRCE) June 25-27, McCormick Place South, Chicago.
    • Register today for $200 off registration with promo code EXIV817692
    • Visit us at Booth 818

Featured Technology Partner

Creator by Zmags enables leading retailers to rapidly build + publish interactive, shoppable content and other digital experiences in minutes, all without any coding. Rich content projects like quizzes, outfit builders, buying guides and lookbooks are brought to life effortlessly, maximizing your brand’s customer experience with high-quality content that converts. Learn more