Kadro Newsletter

Kadro eCommerce Insights Newsletter July 2021 Issue

July 2021 Edition

News, insights and information from the rapidly changing world of eCommerce designed for the online merchant!

OPENING THOUGHTS

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As July comes to a close, many retailers and B2B suppliers turn their attention to back-to-school. Yes it's back-to-school (BTS) time again. Retailers across the country are rolling out their BTS online and in-store programs. According to one source (a KPMG study), back-to-school spending should rise 9% this year. Popular BTS product categories like apparel, footwear and school supplies will again see increased traffic. BTS is a great opportunity for a wide array of product retailers to accelerate their sales and revenue in advance of the 2021 holiday season. Given their online presence in a popular BTS category, in this month's newsletter it's fitting that we feature one of our footwear clients, Houser Shoes.
     

CLIENT SPOTLIGHT

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Kadro has been providing eCommerce development services to Houser Shoes (https://www.housershoes.com/) since 2014.  With their upgrade to Adobe Commerce over a year ago, Kadro developed a solution that easily allows third-party EDI-based drop-ship vendors to integrate with their eCommerce system.
 
Over the past 12-months, Houser Shoes has significantly grown its revenue and profit by adding over a dozen dropship vendors to their online product catalog.  This has allowed them to increase the total SKUs in their product catalog by over 15%, without having to take physical inventory.
 
This expansion of their product offering has enabled Houser Shoes to offer a larger selection of brands, styles, and "edge-sizes" of popular shoes to their customers.  Brands onboarded using this process have included Dockers, Dansko, HH Brown, Wolverine, Clarks, Alegria, Timberland, New Balance, Reebok, Circus, Bernie Mey, Spring, Georgia Boot, Carolina Boot, Lamo, and Jambu. 
 
Kadro has made the product onboarding, inventory management, order management, and fulfillment process of the additional dropship vendors easy by building a facility in Adobe Commerce to provide various file transfer types and protocols including EDI file formats for inventory (846), purchase order (850), acknowledgments (997), and shipment notification (856) with admin-configurable support for varying EDI segment structures.  As a result of these tools, the effort to onboard each new drop-ship vendor can be completed in less than two days of labor.
 
By expanding their product catalog with these dropship vendors, Houser Shoes can leverage their customer loyalty rewards program to offer the expanded product selection at great prices.
 
Overall, by adding a dropship marketplace to their existing eCommerce business, Houser Shoes has significantly grown their business.

Read more about the Houser Shoes/Kadro relationship on the Houser Shoes Portfolio page.

     

TECHNOLOGY SPOTLIGHT

mabl

Mabl is the leading intelligent test automation platform built for Agile teams. It’s the only SaaS solution that tightly integrates automated end-to-end testing into the entire development lifecycle. With mabl, it’s easy to create, execute, and maintain reliable tests, allowing software teams to increase test coverage, speed up development and improve application quality.

 

At Kadro, we believe in automated testing as a means to improve test coverage while decreasing the overall amount of project time dedicated to QA. Mabl and the mabl trainer have provided a SaaS platform that enables our QA team to effectively automate their existing test cases.

 

Leading ecommerce brands like Ritual, FIGS, and Dollar Shave Club rely on mabl for automated UI testing that ensures a seamless customer experience. Download mabl’s 2021 State of Testing in DevOps survey to learn: 

  • How testing impacts the customer experience
  • What types of software tests are being automated
  • How leading organizations are adopting DevOps
     
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START SELLING ONLINE SOONER!

This service is designed for those looking to start selling online faster with a powerful, feature-rich, custom Adobe Commerce (formerly called Magento Commerce) website. It's a scalable solution that can grow as your business does delivering lower initial project costs and higher value.

Learn more. Visit our Accelerated Magento Website Development page.

     
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MAGENTO PROJECT GONE WRONG?

KADRO PROJECT RESCUE SERVICES CAN HELP! 

 

eCommerce projects don’t always go as planned. This can occur for many reasons. No matter what the reason, Kadro can help. We offer a comprehensive array of website project rescue and support services tailored to each client’s needs.

 

Visit our Magento Project Rescue Services page to learn more.

     
MEET OUR NEWEST TECHNOLOGY PARTNERS
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UC1

Founded in 2009, BigCommerce’s mission is to help merchants sell more at every stage of growth, from small startups, to mid-market businesses, to large enterprises. As a leading Open SaaS solution, BigCommerce empowers merchants to build, innovate and grow their businesses online. More than 60,000 merchants worldwide rely on BigCommerce to help fuel their online business success.  STAY TUNED FOR A FUTURE ANNOUNCEMENT AND UPDATES.

Ultra Commerce is an enterprise eCommerce platform for B2B, B2C and Marketplaces. Its fully integrated platform features built-in OMS, CMS and PIM, providing a seamless end to end customer experience and helping customers grow their online business. Ultra Commerce boasts a truly global network of teams and partners to best service their international clientele – offering more than just a platform but a technology partner for them as they grow.  READ THE ANNOUNCEMENT 

Visit our PARTNERS page to learn more about our extensive array of technology partners.

     
ARE YOU READY TO MOVE TO ADOBE COMMERCE
(formerly known as Magento Commerce) 
OR UPGRADE TO THE LATEST VERSION?
Let Us Know
     
2021 Midyear tax changes - Avalara

FREE SALES TAX CHANGES UPDATE NOW AVAILABLE!

Commerce, whether online or omni-channel, is complex and ever-changing. One area that seems particularly fluid is tax compliance. Our partner, Avalara is sharing their 2021 sales tax changes midyear update to help you navigate the complicated world of tax compliance and prepare for the future. As state and local governments reopen after last year’s COVID-19 outbreak, it’s more important than ever to stay informed about legislative changes and emerging trends. Review the update to learn about new tax exemption considerations by state, details about obligations from increased marketplace sales, effects on the international market, and more.

 

Get your copy today! 

     

EMPLOYEE SPOTLIGHT

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Meet 
Lara Wasilkoff
Software Engineer  

What do you do at Kadro and how long have you been with the company: I am a full-stack software developer who builds custom functionality for Magento sites. Recently, I’ve also taken on a few additional responsibilities, including spearheading our new automated testing efforts with Mabl, as well as leading backend training for new hires and co-ops. I have been with Kadro for about two years.

 

If you could do anything you want right now, what would it be: Travel the world! I absolutely love exploring new places and experiencing new cultures, and I have been cooped up for far too long.

 

What’s your favorite food: My favorite go-to food, without a doubt, is tacos, but I also love sushi, scallops, or really any type of seafood.

 

Have any pets: No pets, but I do have a lot of plants!

 

What do you dislike or dislike doing: Mondays, am I right? Seriously though, I tend to put a positive spin on everything so nothing is ever that unpleasant. Oh except for karaoke, that is. Karaoke is definitely a dislike.

 

Favorite karaoke song: I cannot stand karaoke. Music in general though is a huge part of my life. Attending concerts, whether they be small local shows or large-scale festivals, is probably my favorite way to spend my down time.

 

What gets you out of bed in the morning (motivates you): The sun, primarily. Rainy days are always a struggle. 

 

Biggest recent professional accomplishment: I recently got certified as a Magento Commerce Business Practitioner.

 

Most interesting recent experience: I went ziplining for the first time a few weeks ago and it was exhilarating! I was up in the mountains near Asheville, and it was the perfect way to both appreciate the beauty of nature and get the adrenaline flowing.

 

What is one unique thing about you that few people know? I love to cook. I’m a big fan of clean eating too so I’m always trying out new recipes that are healthy, without sacrificing on flavor. One of my more notable dishes recently was chimichurri-marinated tuna steaks with avocado and spinach.

     

NEW ARRIVALS

Welcome the newest addition to the Kadro family!

Justin-Irene

Justin Irene (the one in the cap) 

Full Stack Software Engineer

 

Raleigh-native Justin Irene is a 2019 graduate of NC State with a BS in Computer Science. This is actually Justin’s 2nd tour with Kadro as he originally was brought in via Kadro’s participation in the Cooperative Education Program at NC State and worked at the company from 2018-2019 .

 

After graduation in 2019, he and his girlfriend (who also graduated from NC State) moved to Chicago for two years until career opportunities brought them back to the East Coast and a reunion with Kadro.

 

Welcome back to the Kadro family Justin!

     
Featured Kadro Blog content:
  1. Bridging The Gap Between Customer Expectations And Reality , an informative article from a Kadro tech partner, Annex Cloud.     
  2. Oh no, I’m about to lose my cookies! , with new restrictions on the horizon that will impact online marketing and advertising, what’s a retailer to do? 
  3. Business License Compliance Framework, a look at business licensing with our partner Avalara. 
  4. Setting up Google Tag Manager for Adobe Commerce, an informative article by Kadro's Senior Business Solutions Analyst - James Bruner
  5. Deciphering a Magento Website's Delivery Times Dilemma - an interesting article about overcoming technical challenges for a client written by one of Kadro's Senior Software Engineers - Logan Wilkerson.
     
Posted in Magento Thought Leadership, Kadro Newsletter and eCommerce Trends

Kadro eCommerce Insights Newsletter June 2021 Issue

June 2021 Edition

News, insights and information from the rapidly changing world of eCommerce designed for the online merchant!

eCommerce Puzzle Pieces
OPENING THOUGHTS 
 
To paraphrase words from an old popular song - It's been a long time coming, but I know a change gonna come! And yes that change is on the way and will have an impact on retailers of all types, but especially online retailers. I'm of course speaking of what has been termed "cookiepocolypse."  It's the loss of availability and access to data currently made available via cookies and other 3rd party tracking which will soon be things of the past.  You can read more about this and its impact on your retail operation here....READ IT NOW!
     

CLIENT SPOTLIGHT

jge-logo

Founded 98 years ago, the J.G. Edelen Company was founded by James G. Edelen Sr. and is still family-owned today. The company manufactures, imports, and distributes an ever-growing amount of quality hardware products for the furniture and related industries.

In early 2020 J.G. Edelen reached out to Kadro during their search for a new solutions partner. This turned out not to be your typical Adobe Commerce (formally known as Magento Commerce) rescue project.

Read all about it on the J.G. Edelen Portfolio page.

     
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June 29th (Tuesday) is Adobe's Experience Makers | Reimagine Commerce virtual event

Register here >>>>  https://adobe.ly/3cwaP97 

 

It’s time to reimagine the commerce experiences of today and tomorrow. This virtual event features tracks covering innovations in the B2B, B2C, hybrid, and direct-to-consumer sectors. Kadro, in conjunction with technology partner dotdigital and our client Boss PetEdge, has an informative session at 3 pm EDT – Migrating your Legacy eCommerce Platform to Adobe Commerce. 

     
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NEW SERVICE OFFERING FROM KADRO...

This new service is designed for those looking to start selling online faster with a powerful, feature-rich, custom Adobe Commerce (formerly called Magento Commerce) website. It's a scalable solution that can grow as your business does delivering lower initial project costs and higher value.

Learn more. Visit our Accelerated Magento Website Development page.

     
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MAGENTO PROJECT GONE WRONG?

KADRO CAN HELP WITH OUR PROJECT RESCUE SERVICES

 

eCommerce projects don’t always go as planned. This can occur for many reasons. No matter what the reason, Kadro can help. We offer a comprehensive array of website project rescue and support services tailored to each client’s needs.

 

Visit our Magento Project Rescue Services page to learn more.

     
TECHNOLOGY PARTNER SPOTLIGHT
quadpaylogo

Quadpay, a Zip Company, is a global “buy now, pay later” (BNPL) payments provider that offers an effective alternative payments solution to help you grow your online sales.

 

Merchants who integrate Quadpay's installment payments solution have seen a huge boost in customer acquisition, higher AOV and conversion, and more repeat purchases. Customers split their payment into 4 equal installments while merchants receive immediate payment with zero risk.  

 

How does this BNPL solution help your business grow?

  • You can accept payment wherever your customers shop: online, in-store, and all marketplaces.
  • We consistently deliver innovative marketing campaigns to showcase your brand across the app and owned channels guaranteed to drive new customer acquisition and loyalty.
  • We offer a consumer-facing mobile app and browser extension compatible with all eCommerce marketplaces.

For a limited time, Quadpay/Zip Co. is offering a deeply discounted rate upon activation exclusively for Kadro's customers. Contact your Kadro Project Team or sales@kadro.com

 

*Offer expires on July 6th

 

Visit the Quadpay website

Visit the Zip website

     
ARE YOU READY TO MOVE TO ADOBE COMMERCE
(formerly Magento Commerce) 
OR UPGRADE TO THE LATEST VERSION?
Let Us Know
     

EMPLOYEE SPOTLIGHT

CD - Headshot
 
Meet 
Chris Dutra
Senior Project Manager  

What do you do at Kadro? 
I’m a Senior Project Manager and have been with Kadro since April 2019.

 

If you could do anything you want right now, what would it be?
I’d move to the UK and spend my time watching football, starting at Goodison Park.

 

What’s your favorite food?
Starfish and coffee.

 

What about family: 
I have one. They tolerate me.

 

Have any pets: 
A 100-lb Golden Doodle named Rooney.

 

Favorite karaoke song: 
Nope.

 

What gets you out of bed in the morning: 
Habit.

 

Biggest recent professional accomplishment: 
Maintaining sanity during the pandemic.

 

Biggest recent or not recent personal accomplishment: 
Maintaining sanity during the pandemic.

 

What is one unique thing about you that few people know?  
I used to be a competitive gymnast.

     

New Arrivals

Meet the newest additions to the Kadro family!

Badge photo

Jeremy Brofft

Senior Talent Acquisitions Specialist

 

Jeremy joins Kadro with nearly 15 years of experience in recruitment. He received his Bachelor's degree from Virginia Tech and also has a Masters degree in Public Administration. He moved to Durham last year from his hometown of Virginia Beach, VA. Jeremy and his fiancé have a crazy 3-year-old Labradoodle named Sebastian and a very chill rabbit named Gus Gus. Jeremy has been practicing Brazilian Jiu-Jitsu for a few years now and enjoys rock climbing as well. During quarantine, he developed an interest in golf, but would like to stress that he remains very unskilled at the sport.

 

Welcome to the Kadro family Jeremy!

     

Jonathan Fisher

Software Engineer

 

Jonathan is a freshly-minted graduate from NC State's Computer Science Program, and is very excited to begin his software development career with Kadro. In his free time, Jonathan loves playing sports such as basketball, football, and frisbee, and can also commonly be found playing board games and card games with friends. Additionally, he is getting married this July, and will be moving to Wake Forest with his wife, Carolyn.

 

Happy to have you with us Jonathan!

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Featured Kadro Blog content of the month:
  1. The Ultimate Guide to Exemptions Certificates for Sales Tax Compliance, an  article from one of our technology partners Avalara. 
  2. Business License Compliance Framework, a look at business licensing with our partner Avalara. 
  3. Setting up Google Tag Manager for Adobe Commerce, an informative article by Kadro's Senior Business Solutions Analyst - James Bruner
  4. Deciphering a Magento Website's Delivery Times Dilemma - an interesting article about overcoming technical challenges for a client written by one of Kadro's Senior Software Engineers - Logan Wilkerson.
  5. What’s the One Thing Businesses Need in 2021 - an informative article by Kadro and Annex Cloud

Kadro eCommerce Insights Newsletter May 2021 Issue

kadro-20th-anniversary-email-newsletter-header-1
May 2021 Edition

News, insights and information from the rapidly changing world of eCommerce designed for the online merchant!

eCommerce Puzzle Pieces
OPENING THOUGHTS 
May is quickly fading into the rearview mirror along with annual spring celebrations like Cinco De Mayo, Mother's Day and for many - graduation. Now we prepare for June and the coming of summer.  Predications are that it will be a very busy summer travel season as we hit the roads and take to the skies to our favorite destinations.  Travel and destination websites should see significant traffic increases and robust bookings.
 
Google's Core Web Vitals website ranking factors are set for June 2021 implementation. Regardless of what you sell online, it's a good time to revisit the performance aspects of your website and how it delivers the user experience. Pay special emphasis to the mobile experience. 
 
Not yet have an eCommerce website? Kadro is here to help with an array of available services including our newest offering - Accelerated Magento Website Development.   
 
Be sure to take a few minutes to read an informative new article by James Bruner, Senior Business Solutions Analyst, about setting up Google Tag Manager for Adobe Commerce. You can also learn more about James in our Employee Spotlight below.
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INTRODUCING...

A new service from Kadro designed for those looking to start selling online faster with a powerful, feature-rich, custom Adobe Commerce (formerly called Magento Commerce) website. It's a scalable solution that can grow as your business does delivering lower initial project costs and higher value.

Learn more. Visit our Accelerated Magento Website Development page.

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MAGENTO PROJECT GONE WRONG?

KADRO CAN HELP WITH RECENTLY INTRODUCED

PROJECT RESCUE SERVICES

eCommerce projects don’t always go as planned. This can occur for many reasons. No matter what the reason, Kadro can help. We offer a comprehensive array of website project rescue and support services tailored to each client’s needs.

Visit our Magento Project Rescue Services page to learn more.

TECHNOLOGY PARTNER SPOTLIGHT
Gorgia-logo
In a COVID world, customer support teams now have blurred lines between support and sales. Support representatives are ramping up their skills to deliver exceptional customer service experiences that wow their clients, drive sales, and create loyalty.  That is why Kadro has partnered with Gorgias, a machine learning helpdesk built natively for e-commerce merchants to help our clients turn their call centers into profit centers.    
 
Gorgias enables a seamless customer journey by aggregating all channels (email, voice, chat, SMS, social) into one platform and personalizing engagement with intelligence from integrations with the e-commerce platforms and the e-commerce technology stack (loyalty, shipping, reviews and ratings, marketplaces and more). Gorgias customers increase support efficiency by 30% or more using automations to handle common and repetitive inquiries.
How do you drive sales from your call center? Through Automation, Personalization, Channel Aggregation 

  • Automation: Provide lighting fast responses to turn browsers into buyers
  • Personalization: data-enriched interactions create meaningful connections with customers that increase order values and lifetime value 
  • Channel Aggregation: All channels in one platform create a seamless, connected customer experience. 
Take a look at Gorgias' guide on pre-sales support to learn how you can start driving revenue from your support operations. And if you sign up with Gorgias now, you can even get the 2nd month of service FREE.
ARE YOU READY TO MOVE TO ADOBE COMMERCE
(formerly Magento Commerce) 
OR TO UPGRADE TO THE LATEST VERSION?
Let Us Know
EMPLOYEE SPOTLIGHT
 
JBruner2
Meet James Bruner
Senior Business Solutions Analyst

What do you do at Kadro?

I help Kadro clients with their incoming project and support requests advising  them on the best way to proceed. I also provide counsel on long-term strategy and project ROI. The requests can address a range of issues from frontend bugs to full integrations. Our clients span such a wide range of industries that you really get exposed to a lot of different solutions. So, that’s pretty cool. 

If you could do anything you want right now, what would it be?

Explore space. Or be a full-time philanthropist. Or be a full-time philanthropist that travels through space helping people out.

What’s your favorite food?

Food is my love language. I love cooking and try to make dinner for my family every night, so we rotate through a lot of recipes in my house. If I had to pick a singular dish as my favorite though, it wouldn’t be something I make: it would be the Beef Wrap (basically a fancy Gyro) from Devine Foods in Columbia, SC where I grew up. I worked there back in the day and frequented the place for decades. They closed their doors several years ago, but I still dream about their food.

What about family?

I’ve been married for nine years with two kids (three if you count the dog). My wife Lauren has never met a stranger, and she can put together a pretty mean gift basket. My son will be four this summer, my daughter will be one, and Sunny the mini Yorkie turned 5 this year. They’re all pretty great - most of the time.

Favorite video game?

If my kids are asleep and it’s a weeknight you’ll find me either making music or gaming.

Favorite quote?

“You’re not wrong, Walter, you’re just .......” - The Big Lebowski

Favorite place to visit?

Colorado. My family has a place on the Western Slope where I’ve gone my whole life. Being able to share that with my family and now my kids is just incredible, so I try to get out there as much as I can.

What gets you out of bed in the morning?

Coffee, coffee, and more coffee.

Biggest or most meaningful recent personal accomplishment?

I have a lot to be grateful for - my family, friends, and bandmates to start - but I think one of the biggest accomplishments recently was getting debt free. We still owe on our house, but even with two kids in daycare we managed to pay off all other debts, which is an incredible feeling.

What is one unique thing about you that few people know?

I like to record hip songs about robots when no one is around.

Featured Kadro Blog content of the month:
  1. Setting up Google Tag Manager for Adobe Commerce, an informative article by Kadro's Senior Business Solutions Analyst - James Bruner
  2. Deciphering a Magento Website's Delivery Times Dilemma - an interesting article about overcoming technical challenges for a client written by one of Kadro's Senior Software Engineers - Logan Wilkerson.
  3. Watch the dotlive by dotdigital webinar on How to use segmentation to supercharge your marketing campaigns.
  4. What’s the One Thing Businesses Need in 2021 - an informative article by Kadro and Annex Cloud
  5. Listen to the Naughty x Nurture by dotdigital podcast with Ariel Mordetsky (Kadro) and other eCommerce experts as they talk about the similarities between eCommerce and fishing. It's reel interesting!

Kadro eCommerce Insights Newsletter April 2021 Issue

Kadro 20th Anniversary logo and 20 years of eCommerce Excellence

April 2021 Edition

News, insights and information from the rapidly changing world of eCommerce designed for the online merchant!

Kadro puts the puzzle together

OPENING THOUGHTS

It's Q2 2021! What can we expect for the remainder of 2021? Will shoppers return in numbers to their favorite stores? Will the surge in new eCommerce businesses and in eCommerce-related transactions continue? All questions to consider, but only time will tell.

As a merchant there are things you can do to maximize the opportunities that currently exist and may exist in the months ahead. Are you up-to-date with the latest release of relevant eCommerce technologies? Do you know which technologies to choose and who to trust with the creation and implementation of your web store?

Kadro is here to help make your vision for selling online a reality. We can recommend enhancements to your present eCommerce environment that will help you gain and retain more customers or get your started on a full-feature commerce platform. Check out how our own Logan Wilkerson solved a very complex Delivery Time scenario on Magento Commerce!

Contact us to discuss your needs.

CLIENT SPOTLIGHT

Pool Season is Here! Let's Get in the Swim.

Doheny's

Founded in 1967, Doheny's is a leading provider and supplier of swimming pool and spa equipment and supplies in the United States. Doheny's websites sells both direct to consumers as well as to commercial buyers for above-ground, inground, and spas including pools, chemicals, supplies, equipment, accessories, safety products, and parts.

When Doheny's first approached Kadro, they were seeking a Magento systems integrator that would operate as their partner. They needed a Magento development partner that could provide both the technical and business expertise to move their eCommerce business forward. Learn More about the Doheny's & Kadro Story

Limited-time bonus: Use coupon code K21FREE to get free shipping on orders of $100 or more at the Doheny website.

Magento Rescue Services

MAGENTO PROJECT GONE WRONG? KADRO CAN HELP WITH PROJECT RESCUE SERVICES

eCommerce projects don’t always go as planned. This can occur for many reasons. No matter what the reason, Kadro can help. We offer a comprehensive array of website project rescue and support services tailored to each client’s needs. Learn more by visiting our Magento Project Rescue Services page.

TECHNOLOGY PARTNER SPOTLIGHT

Vertex

Vertex, Inc. is a trusted global provider of indirect tax software and solutions. The company’s mission is to deliver the most trusted tax technology enabling global businesses to transact, comply and grow with confidence. Vertex provides cloud-based and on-premise solutions that serve specific industries for every major line of indirect tax, including sales and consumer use, value added and payroll.

Unlocking the Secrets to an Outstanding Commerce Operation

Download this eBook from Vertex to discover

  • What B2B buyers expect as they research and transact purchases
  • Key challenges to delivering a better B2B customer experience
  • What’s causing the gap in customer experience
  • How you can create great B2B buying experiences by leveraging a powerful ecommerce platform with a tax technology solution.

ARE YOU READY TO MOVE TO MAGENTO OR TO UPGRADE TO THE LATEST VERSION?

Magento Commerce

EMPLOYEE SPOTLIGHT

Logan Wilkerson, Kadro Senior Software Engineer

Meet
Logan Wilkerson
Senior Software Engineer

What do you do at Kadro? I’m a Sr. Magento Developer with full stack development experience. When it comes to setting up a Magento store, there isn’t much I haven’t done at some point. Custom feature development, data migration, 3rd party extension installation/configuration, server configuration, and deployments are all within my domain.

If you could do anything you want right now, what would it be? Unrealistically I’d like to orbit and experiment on a black hole. Realistically I’d like to be running a tabletop RPG game right now, but I have to wait for my Saturday game.

What’s your favorite food? On a general level I’d say chicken wings. I have my own wing, sauce, and dip recipes that I have tweaked and modified over the years. On a specific level there is a restaurant in NZ called Flame that makes ribs I have yet to be able to top. I have a BBQ sauce recipe inspired by the experience.

What about family? My wife Helena and I were married in 2018. My mom has retired to Washington with her partner. My sister is still trying to make her way and is currently in Austin, TX.

Have any pets? I have one cat named Doctor. He’s about 95% fluff.

Favorite karaoke song? I tend to listen to the same song on repeat over and over and over again until I can belt out the words. The last song that I subjected to this process was History Read by The Altogether.

Favorite video game? I play a lot of games, so this is a hard question to answer. The game I probably have the strongest fond memories of is Megaman Legends.

Favorite quote? I don’t really mentally catalog quotes. I’d have to look something up which somewhat negates the sentiment.

What gets you out of bed in the morning? An alarm of some sorts generally.

Biggest or simply most meaningful recent professional accomplishment: I take pride in my ability to convert messy failure prone processes and turn them into robust repeatable processes. Every time we take on an existing project that’s pretty much my mission statement. Recently we received glowing feedback from one of those customers about how my efforts had completely changed their feelings about their site and their deployments. It meant a lot to me.

Biggest or most meaningful recent personal accomplishment? About 8 months ago I started a FFXIV savage static with my wife and two real life friends. I hadn’t played the game in years and going from zero to savage was a tall order. We recruited another four people and started trying to tackle the game’s end game content. Despite my inexperience, I stepped up to raid lead and to be honest we were all kinda bad. The group has improved by leaps and bounds and we recently completed our second tier of content ending out the current expansion. I’ve had to make some hard choices in order to get us there, but we did it. And now we’ve teamed up with some new friends and are starting the ultimate difficulty challenges.

What is one unique thing about you that few people know? Haha. If I told you what would I do the next time someone asked me this question? For real though, I tend to be pretty open with my hobbies and interests, so the fun stuff is public knowledge.

THE KADRO BLOG

Our blog is a great place to find articles on a variety of eCommerce and business topics, links to webinars and podcasts, and more.

Featured content of the month:
  1. Watch the dotlive by dotdigital webinar on How to use segmentation to supercharge your marketing campaigns.
  2. Read the article - What’s the One Thing Businesses Need in 2021 - an informative article by Kadro and Annex Cloud
  3. Listen to the Naughty x Nurture by dotdigital podcast with Ariel Mordetsky (Kadro) and other eCommerce experts as the talk about the similarities between eCommerce and fishing. It's reel interesting!
  4. Deciphering a Magento Website's Delivery Times Dilemma - an interesting article about overcoming technical challenges for a client.

Kadro eCommerce Insights Newsletter-March 2021 Issue

Kadro 20th Anniversary logo with tagline

March 2021 Edition

News, insights and information from the rapidly changing world of eCommerce designed for the online merchant!

Kadro puts the puzzle together

OPENING THOUGHTS

Q1 2021 is nearing an end. How has your online business fared so far this year as we work towards a return to pre-2020 omni-channel commerce? With unprecedented sales growth in eCommerce, now is the time to revisit the initiatives and technologies that support your eCommerce sales. Are you up-to-date with the latest release of relevant eCommerce technologies? Kadro is here to help make your vision for selling online a reality. We can recommend enhancements to your present eCommerce environment that will help you gain and retain more customers. Contact us to discuss your needs.



Magento Rescue Services

MAGENTO PROJECT GONE WRONG? KADRO CAN HELP WITH PROJECT RESCUE SERVICES

eCommerce projects don’t always go as planned. This can occur for many reasons. No matter what the reason, Kadro can help. We offer a comprehensive array of website project rescue and support services tailored to each client’s needs. Learn more by visiting our Magento Project Rescue Services page.

TECHNOLOGY PARTNER SPOTLIGHT

Gladly

Gladly is a radically personal customer service platform. Unlike legacy customer service platforms that are case centric, only Gladly is designed with people at the center and uniquely enables a single lifelong customer conversation across all channels. Gladly powers companies to deliver exceptional customer experiences, increase contact center generated revenue and cut technology costs by moving to an all-in-one customer service solution.

Just released! Gladly's 2021 Customer Expectations Report

Gladly's 2021 Customer Expectations Report

Now more than ever, customers expect exceptional service and want their favorite brands to go above and beyond to earn their loyalty and business. In the last year, ecommerce accelerated at a rate of 10 times what it has in the past and with that customer expectations also accelerated. See what this means for your company in Gladly's new 2021 Customer Expectations Report.

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Magento Commerce

EMPLOYEE SPOTLIGHT

Joanna Sawyer, Kadro Software Engineer

Meet
Joanna Sawyer
Software Engineer

What do you do: I am a software developer, with a focus on frontend development. I am also involved with Co-op recruitment and training, and a part of the social committee.

If you could do anything you want right now, what would it be: I would take my trip to Europe that we had to cancel last May! We were going to go to the Tulip Festival in Amsterdam, and go to Paris.

What’s your favorite food: S’mores! And anything s’mores flavored - ice cream, cookies, candy! You could say I have a sweet tooth.

What about family: I have been married for 2 and a half years to my husband Logan. Fun fact - my little sister, Kim Pollard, also works at Kadro!

Have any pets: A 2 year old Border Collie named Denver who we absolutely adore!

What do you hate: I hate washing dishes!

Favorite karaoke song: You will not catch me doing Karaoke, but you can find me singing Taylor Swift on road trips.

What gets you out of bed in the morning: My very active dog who knows when the alarm goes off and gets in bed with us about 5 minutes before; she knows that the first thing we do every day is go play frisbee and she just can’t wait. She is good about letting us sleep in on the weekends though.

Biggest recent professional accomplishment: I’ve recently learned the power of delegation! I can be very independent in my work, but with lots of projects needing attention at once, I have been able to let go of some of my tasks and just assist others in completing them.

Biggest recent personal accomplishment: The first is that in January I participated in a 30-day challenge to do yoga every day! The second is I tried skiing for the first time this year. I totally hated it, but I made it down the mountain (barely)!!

What is one unique thing about you that few people know? I started pressing flowers as a hobby during quarantine, and I am planning to start a little business on the side where I press and frame flowers!

New Arrivals

Meet two new additions to the Kadro family!



Christen Cokes

Christen joined the Kadro team in January 2021 as a Sr. Business Solution Analyst. She is the latest member of the company's expanding Business Solutions Analyst practice. Christen is no stranger to eCommerce. With over 17 years of eCommerce experience Christen is prepared to tackle the complex problems that happen in the enterprise space.

Welcome to the Kadro family Christen!

Sarah Ritter

Sarah Ritter, Kadro Project Manager

Sarah is a Senior Project Manager with over 15 years of experience in the software development industry. Sarah has experience working at big consulting firms, smaller digital agencies, and startups. Sarah brings extensive perspective to the team here at Kadro. Sarah grew up in Maryland working on a farm and moved to North Carolina to earn a Master’s in Computer Science at UNCW. On the weekends, Sarah enjoys camping, hiking, and rock climbing. Welcome Sarah!



Kadro eCommerce Insights Newsletter-Special 20th Anniversary Edition

February 2021 Special Edition

In the rapidly changing world of eCommerce, there has been one constant for the last 20 years, Kadro Solutions!

A message from our President/CEO, Rick Johnson

This eCommerce Insights newsletter is all about Kadro Solutions' 20th Anniversary. It was on February 23, 2001 that Kadro Solutions was incorporated in North Carolina. Founded by Rick Johnson, Malcolm Allen, Scott VandeLinde, and John Bowser in Raleigh, NC. It has been a long journey to establish, build, survive, and grow the business together. I am forever grateful to my business partnership and friendship with Malcolm, Scott, and John. Building and running a business takes commitment, hard work, dedication, and making many sacrifices along the way. Thank you. It has been a remarkable journey together.

Kadro's founders - Rick Johnson, Malcolm Allen, Scott VandeLinde, and John Bowser
Kadro's founders - Rick Johnson, Malcolm Allen, Scott VandeLinde, and John Bowser

For Kadro's successes, we have many people to thank.

First, our clients. We are very grateful and thankful for each and every one of our clients. They have all been a pleasure to work with and serve. We take a great deal of personal pride in helping our clients. Those that appreciate it the most often share their personal and thoughtful thanks to our staff for their service and commitment. Knowing that we're helping our clients run and grow their business is the best motivation and energy to strive for 20 more years.

Second, our partners and vendors. Everyone involved in helping us run our business, a heartfelt thank you for your support, dedication, and service. I'm very grateful for the help, counsel, and service you've provided to me, our business, and our employees.

Third, our technology partners who provide additional services and software alongside our engineering team so we can collaboratively and jointly serve our clients together. Thank you for your support and dedication.

A few words to our technology partners from Ariel Mordetsky, VP of Revenue at Kadro

A video message from Ariel Mordetsky, VP of Revenue at Kadro

Last, but certainly not least, is a big thank you and appreciation to all of our employees. From Mitchell Scott, who's been with us for 20 years, to our latest new hire, Joseph Tysinger, and everyone in between - THANK YOU! Without your hard work, dedication to our clients, and going the extra miles you often do, we could not have accomplished what we have over the past 20 years without each of you. My hope is that each employee - former and current - have all had the opportunity to grow, learn, and take pride in what they have accomplished by working at Kadro. You are all part of the Kadro family.

Happy Birthday Kadro!

Rick Johnson

President/CEO

January 2021 Kadro eCommerce Insights Newsletter

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January 2021 Edition

News, insights and information from the rapidly changing world of eCommerce designed for the online merchant!

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OPENING THOUGHTS
As we undertake the New Year, we cannot help but reflect on this time in 2020. Remember how different the world and the eCommerce realm were. Much has transpired since then as we continue to adapt to the fluid nature of our personal or professional lives. The eCommerce industry has grown and evolved during this period far more than most might have imagined. More businesses are turning to eCommerce as a means of sustainability. Many are also adopting new methods for delivering their goods and services to their customers. Kadro looks forward to the months ahead with resolve and a continued commitment to make your vision for selling online a reality.
CLIENT SPOTLIGHT
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RETHINK HOW YOU BUY AND SELL  SURGICAL SUPPLIES 
WestCMR helps hospitals and surgery centers capitalize on buying, selling and liquidating in-date surgical supplies. Learn how WestCMR engaged Kadro in late 2020 to assist them in completing their migration to Magento Commerce Cloud and launch two B2B eCommerce websites.
TECHNOLOGY PARTNER SPOTLIGHT
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No other platform gives you the power to create unique and engaging shopping experiences. Enjoy rich out-of-the-box features, an unlimited ability to customize, a flexible headless architecture, and seamless third-party integrations. With Adobe eCommerce platforms, certified solutions partners like Kadro, and a vast marketplace of useful functional extensions, you can bring your commerce vision to life.

ARE YOU READY TO MOVE TO MAGENTO?
Let Us Know
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TIME TO LAUNCH A MARKETPLACE OF YOUR OWN?
A growing number of B2B businesses are building their own marketplaces — and expanding their market share. Now is a great time to explore how you too may benefit from the marketplace movement.
EMPLOYEE SPOTLIGHT
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MEET THE GUY
Ariel Mordetsky
Vice President of Revenue

What do you do: I lead Kadro's Business Development, Account Management and Partnership Programs.

If you could do anything you want right now, what would it be:  Go scuba diving in the Caribbean, preferably in St Lucia.

What’s your favorite food: Cheesecake, NY Style, but The Cheesecake Factory® makes a pretty mean Red Velvet cheesecake as well.

What about family: Somehow my wife is still with me after 14 years, and we have two beautiful daughters, Skylar Rose and Juliette Belle. 

Pets: Our cats Kahlua and Romeo (my wife's blond hair, blue eyed boyfriend), Zoe our Goldendoodle, and our fish!

What do you hate: Freezing rain and sleet

Favorite karaoke song: Keep on Rocking in the Free World, but the Pearl Jam version so I can channel my inner Eddie Vedder. 

What gets you out of bed in the morning: Work wise it’s working with my team at Kadro and helping our customers; but in actuality it’s my wife's boyfriend, the previously mentioned Romeo.

Biggest recent professional accomplishment: Surviving 2020 without having to layoff or reduce anyone's salary! 

Biggest recent personal accomplishment: A completely homemade smoked  pastrami. Sorry, it has already been eaten.   

Last Words: Call me to talk about your Magento eCommerce project.

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DOES YOUR MAGENTO WEBSITE LOAD SLOWLY?
DOES IT RUN SLUGGISHLY?
OR WORST OF ALL, IS IT SIMPLY UNRELIABLE AND MAYBE NOT RUNNING AT ALL?

Check out our Site Analysis & Optimization Services (SAOS) and Turbo Boost your Magento website.
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THE KADRO BLOG
Our blog is a great place to find authoritative articles on a variety of eCommerce and business topics, links to webinars and podcasts and more.
Be sure to read the February edition of eCommerce Insights for an important Kadro company announcement.
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FOR THE SOCIAL MEDIA MINDED
Keep up with the latest Kadro information on these channels
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