Kadro Newsletter

March 2019 Newsletter

Springing Forward

Good afternoon , it's hard to believe it is already spring time! In the south, not only do we get great weather - we get pollen! For those of you unfamiliar with pollen in the south, this video describes it pretty well.

On the business side - trade show season is in full swing! If you are attending any of the below events, or are in the area during those times, let us know and we can dedicate time to spend with you!

  • Adobe Summit March 24-28. The Venetian, Las Vegas
  • High Point Market April 7th, 4-6:630 pm High Point, NC - Centennial Station Arts Center.
    • Invite only event please email us to reserve a spot.
  • Imagine 2019 May 13-15, Wynn, Las Vegas
  • RetailX (the artist formally known as IRCE) June 25-27, McCormick Place South, Chicago

In continuation of our 2019 goals we want to introduce everyone to Annex Cloud. Annex Cloud delivers fully integrated Customer Loyalty, Referral Marketing, and User Generated Content solutions. Their solutions and team of Customer Success Managers combine to help you tackle even the most complex acquisition, conversion, retention challenge.

Continuing Success in eCommerce!

If you remember your first conversation with anyone on the Kadro team you know we value long term relationships and not just the quick win. So this month instead of focusing on an individual client, we are highlighting our portfolio.

Our existing, and future, clients all have unique business requirements. Each client has their own unique spin on their site's user experience. Each site also has its own unique way they handle their back office integration. Take a minute and leaf through our portfolio. Maybe there is a case similar to yours, maybe not. Either way, let us know how we can best serve you!

New Technology Spotlight

Since 2010, Annex Cloud has provided more than 250 leading brands and retailers, including Hewlett-Packard, Bed, Bath & Beyond, G.H. Bass, Olympus, and Sugarfina, with the ability to engage tens of millions of their customers one-to-one at scale.

Annex Cloud’s customer marketing platform provides fully integrated Customer Loyalty, Referral Marketing, and User Generated Content solutions that work together to optimize the customer journey and deliver a unified customer experience, a greater quantity and quality of referrals and content, and more high-quality and resilient customer relationships. Ask us for an introduction or learn more at AnnexCloud.com.

Celebrating 18 Years!

Kadro is 18 Years Old

As we mark our 18th anniversary at Kadro, we would like to take a moment to thank all of our customers, partners, vendors, and employees who have helped us achieve this milestone.

Founded in February 2001 on the heels of the dot-com bubble and the start of a financial recession, we began our journey during a period of uncertainty. We were very fortunate in earning the business to serve REEDS Jewelers in March 2001 and The Steritech Group in April 2001, our first two customers who both remain our customers today.

Over these 18 years we have evolved, matured, and transformed our business through many custom software development projects and system integrations to deliver solutions for over 300 businesses. It has been a very rewarding experience.

Today, as we enter our 7th year delivering Magento B2C and B2B eCommerce sites for our clients, and our 8th year onboarding businesses onto eBay, Amazon, Walmart, and Jet marketplaces, we are focused more than ever on helping our clients succeed and grow their businesses.

Happy Birthday to the entire Kadro family!

January 2019 Newsletter

Boat Outfitters

It's been a great start to the new year here at Kadro, and we are looking forward to many new projects with our clients in 2019.

For our first client spotlight of the year, we'd like to highlight Teak Isle, a Manufacturer-to-Consumer company specializing in creating custom boating and marine applications. Teak Isle operates the B2C website Boat Outfitters for selling marine parts, accessories and custom engineered marine projects.

One of our goals for 2019 is to help spread awareness of new eCommerce companies that we are working with that can help you maximize your investment in eCommerce. Metrical has launched a new offering to increase online conversion rates by using their artificial intelligence technology.

Introducing Teak Isle

BoatOutfitters.com is one of three eCommerce sites provided by Teak Isle. Teak Isle selected Kadro and Magento Commerce Cloud to evolve and expand their online business.

The BoatOutfitters.com project included a responsive web design and implementation, migration of their existing ASP/.Net site and data to Magento Commerce, integration with Epicor ERP, and integration of Nextopia for site search.

New Technology Spotlight

Metrical uses predictive AI to help retailers dramatically increase their online conversion rates, in some cases by more than 20%! Metrical identifies which shoppers are going to abandon your sites without completing their purchases and gives you an opportunity to engage and convert them before they go. If you want to know more, check out this article by MediaPost that features Metrical, or if you’re ready to increase your revenues in 2019 then please contact Metrical today (sales@metric.al)!

December 2018 Newsletter

National Wholesale

The year is coming to an end, and we truly hope it's been a good one for you.

For our end-of-year client spotlight, we'd like to highlight National Wholesale. Since 1952, National Wholesale has provided women's clothing specializing in comfort and style. We have upgraded ShopNational.com from Magento 1 to Magento 2.2 Commerce Cloud.

Our Technology Partner spotlight this month is Worldpay, formerly known as Vantiv. They provide PCI compliant credit card payment solutions to power a merchant's omni-channel solution across eCommerce, point of sale, and order management.

Introducing National Wholesale

For over 65 years, National Wholesale brings comfortable fashion to every woman’s home. National Wholesale is a vibrant company with a deep history as a retail cataloger and a strategic vision towards eCommerce and growth. They are dedicated to treating their customers like family. They provide casual apparel including lingerie, hosiery to loungewear, and everything in between.

For this project, National Wholesale required the following:

  • Site migration from Magento 1 to Magento 2.2 Commerce Cloud
  • Improved merchandising automation with bulk product loading
  • Improved data integration with their IBM AS/400 backend system
  • Use of Worldpay’s payment solution for better PCI
  • New state-of-the-art site search with Reflektion

These solutions enable National Wholesale to continue to grow both their traditional retail catalog business and their online business.

Partner Spotlight

Worldpay is a leading payments provider with the unique capability to power global integrated omni-channel commerce by enabling any payment, anywhere, the world over. They enable seamless commerce and credit card processing for businesses of all sizes and types.

From independent software vendors, to value added resellers and independent sales organizations; financial institution referral partners to payment facilitators, sales agents and technology partners, Worldpay has you covered.

October 2018 Newsletter

REEDS Jewelers

As we prepare for and head into the 2018 Holiday season, we want to spotlight our longest standing client of 17.5 years (they were our first client from March 2001) - REEDS Jewelers of Wilmington NC.

Founded in 1946, REEDS Jewelers is a full-service multi-channel jewelry retailer with stores in 13 states, and an industry leading ecommerce website, REEDS.com.

Our Technology Partner Spotlight this month is Reflektion. They provide a unified customer engagement platform that provides an industry-leading site search and personalized category page management.

Introducing REEDS Jewelers

For over 17 years, Kadro has worked with REEDS Jewelers as their eCommerce solution provider and partner. Over that time, we have delivered on seven site redesigns, countless custom site features and integrations, and evolved their online business to an omni-channel solution.

In March 2018, Kadro and REEDS successfully launched the replatform of REEDS.com on Magento Commerce.

The success of this project has largely been measured by achieving parity with well established business processes, required custom features, and mission critical back-office integrations required to operate their online business. This effort was a large collaborative effort with REEDS' eCommerce and IT team, and many technology partners including Reflektion, Oracle Bronto, Worldpay, Riskified, Synchrony, Avalara, Coinbase, and Rackspace.

Partner Spotlight

Reflektion's unified customer engagement platform (powered by AI, machine learning and product intelligence) provides an industry-leading site-search, category/layered navigation, personalization, product recommendations, and merchandising control center for merchants to significantly increase conversion rates and top line revenue. Reflektion is a valued technology partner for Kadro and our clients. With the REEDS.com project, Reflektion is used for both site search and high-performance category pages with complex layered navigation.

Internet Summit

Kadro is a proud sponsor of this year's Internet Summit in Raleigh, NC on November 14-15. Come visit us in the exhibit hall!

To register visit https://internetsummit.com and use promo code ISGUEST50 to get $50 off any package level. #ISUM18