We’re casting a line to lure you in to listen to the next installment in the Naughty X Nurture podcast series by dotdigital where you’ll hear Ariel Mordetsky (Kadro), Jeff Roth (Avalara) and your host Gavin Laugenie (dotdigital) discuss the similarities between eCommerce and fishing. Have we hooked your interest? Get on board starting Friday, April 23rd. It will be reel fun! Listen in https://bit.ly/3xdkutW
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Insights for July 2020 - In this issue
- Boss Pet Products, Inc. (dba Boss PetEdge) successfully re-platforms two B2B eCommerce websites to Magento 2
- Miss the July 9th webinar on building a Multi-Vendor Marketplace? Watch the replay.
- Technology Partner of the Month - dotdigital
- Meet Cameron Rogers, Director of Engineering at Kadro
- Explore our latest blog post
New B2B Magento Websites Launch: PetEdge and Boss PetEdge Dealer Services
PetEdge website shown above...
We love our pets. And all that love requires a very large industry to provide the goods and services pet owners demand for their animals. 67% of U.S. households own a pet which equates to 84.9 million homes*. Most popular pet in these households? Dogs. Yes, the pet industry is big business. It estimated that $99.0 billion will be spent on our pets in the U.S. in 2020. According to the 2019-2020 APPA National Pet Owners Survey
According to data from IBIS World, there are some 133,669 grooming and boarding businesses alone in the U.S. Then there are the various pet specialty, hardware, farm and general merchandise stores, veterinarians and humane societies all of which support the health and well-being of our pets.
Companies that exist to support this diverse array of pet industry businesses supply a plethora of products and often rely on advanced technologies to get the right products to the right business efficiently. Such an enterprise is Boss Pet Products, Inc.
Boss Pet Products, Inc. is the largest supplier to pet-care professionals and independent retailers offering over 12,000 national brand and exclusive PetEdge branded products. They operate two eCommerce websites which are vital elements in their ongoing business success.
KADRO was selected by Boss Pet Products, Inc. (dba Boss PetEdge) to engineer the re-platforming of their two B2B eCommerce websites and CRM system from a legacy SAP Web Channel Experience Management (WCEM) implementation to the Magento Commerce platform, while maintaining their real-time connectivity to their SAP ECC ERP system.
The new Magento-powered websites, which were launched in May 2020, deliver an enhanced user experience for pet professionals and wholesale buyers, an improved mobile shopping experience, enhanced tools for content and product catalog management, enhanced integration with back-end systems and a custom CRM system integrated with the websites order management functionality.
“Evolving our eCommerce business onto Magento’s state of the art platform is paramount to delivering on the needs and expectations of our customers. Completing this major project without incurring any downtime was a tremendous success and Kadro lead us expertly every step of the way.”
Miss the July 9th webinar Building an Online Community Marketplace?
Technology Partner of the Month
Founded in 1999, the company’s mission is simple: powering customer engagement across all touchpoints. This award-winning, global enterprise has offices in 9 countries and over 350 employees who help fulfill the mission for thousands of brands. Engagement Cloud empowers marketers to acquire, convert, and retain customers at scale. Users can connect with CRM and ecommerce systems, surface powerful data, and automate intelligent cross-channel messages that resonate with audiences. You’ll find dotDigital and all our technology partners on the Partners page of our website.
Meet Cameron Rogers, Director of Engineering at Kadro
North Carolina native Cameron Rogers began his career at Kadro as a software engineer some eight years ago by way of the Cooperative Education Program at NC State University which Kadro has been an active corporate participant in for many years. University-sponsored Cooperative Education programs allow students to work multiple work-terms in a relevant field to their major to gain firsthand experience in the workforce. Cam graduated from NC State with a degree in computer science.
Over the years he has worked on major projects for a number of Kadro customers like REEDS.com, BoatOutfitters.com and MasonJars.com and has supported numerous other company projects as well.
In speaking about his tenure at Kadro Cam stated “I really enjoy the atmosphere and culture we have at Kadro. Kadro is a very open, friendly and collaborative environment. Over the years I've really been able to build strong relationships with my co-workers and can honestly say some of my best friends work alongside me every day.”
Outside of the office Cameron is active in sports and outdoor activities like basketball, football, ultimate frisbee along with traveling, hiking and exploring.
Not surprisingly, he’s also a big NC State fan, but moves a bit further down the coast when it comes to his favorite football team which is the Atlanta Falcons. Well we guess the Panthers have some work to do.
You can learn more about Kadro’s participation in the Cooperative Education Program at NC State University by visiting our co-op page.
New Blog Post
Marketplace vs Dropship - Which one’s right for your eCommerce website?