Blog

Kadro eCommerce Insights Newsletter-March 2021 Issue

Kadro 20th Anniversary logo with tagline

March 2021 Edition

News, insights and information from the rapidly changing world of eCommerce designed for the online merchant!

Kadro puts the puzzle together

OPENING THOUGHTS

Q1 2021 is nearing an end. How has your online business fared so far this year as we work towards a return to pre-2020 omni-channel commerce? With unprecedented sales growth in eCommerce, now is the time to revisit the initiatives and technologies that support your eCommerce sales. Are you up-to-date with the latest release of relevant eCommerce technologies? Kadro is here to help make your vision for selling online a reality. We can recommend enhancements to your present eCommerce environment that will help you gain and retain more customers. Contact us to discuss your needs.



Magento Rescue Services

MAGENTO PROJECT GONE WRONG? KADRO CAN HELP WITH PROJECT RESCUE SERVICES

eCommerce projects don’t always go as planned. This can occur for many reasons. No matter what the reason, Kadro can help. We offer a comprehensive array of website project rescue and support services tailored to each client’s needs. Learn more by visiting our Magento Project Rescue Services page.

TECHNOLOGY PARTNER SPOTLIGHT

Gladly

Gladly is a radically personal customer service platform. Unlike legacy customer service platforms that are case centric, only Gladly is designed with people at the center and uniquely enables a single lifelong customer conversation across all channels. Gladly powers companies to deliver exceptional customer experiences, increase contact center generated revenue and cut technology costs by moving to an all-in-one customer service solution.

Just released! Gladly's 2021 Customer Expectations Report

Gladly's 2021 Customer Expectations Report

Now more than ever, customers expect exceptional service and want their favorite brands to go above and beyond to earn their loyalty and business. In the last year, ecommerce accelerated at a rate of 10 times what it has in the past and with that customer expectations also accelerated. See what this means for your company in Gladly's new 2021 Customer Expectations Report.

ARE YOU READY TO MOVE TO MAGENTO?

Magento Commerce

EMPLOYEE SPOTLIGHT

Joanna Sawyer, Kadro Software Engineer

Meet
Joanna Sawyer
Software Engineer

What do you do: I am a software developer, with a focus on frontend development. I am also involved with Co-op recruitment and training, and a part of the social committee.

If you could do anything you want right now, what would it be: I would take my trip to Europe that we had to cancel last May! We were going to go to the Tulip Festival in Amsterdam, and go to Paris.

What’s your favorite food: S’mores! And anything s’mores flavored - ice cream, cookies, candy! You could say I have a sweet tooth.

What about family: I have been married for 2 and a half years to my husband Logan. Fun fact - my little sister, Kim Pollard, also works at Kadro!

Have any pets: A 2 year old Border Collie named Denver who we absolutely adore!

What do you hate: I hate washing dishes!

Favorite karaoke song: You will not catch me doing Karaoke, but you can find me singing Taylor Swift on road trips.

What gets you out of bed in the morning: My very active dog who knows when the alarm goes off and gets in bed with us about 5 minutes before; she knows that the first thing we do every day is go play frisbee and she just can’t wait. She is good about letting us sleep in on the weekends though.

Biggest recent professional accomplishment: I’ve recently learned the power of delegation! I can be very independent in my work, but with lots of projects needing attention at once, I have been able to let go of some of my tasks and just assist others in completing them.

Biggest recent personal accomplishment: The first is that in January I participated in a 30-day challenge to do yoga every day! The second is I tried skiing for the first time this year. I totally hated it, but I made it down the mountain (barely)!!

What is one unique thing about you that few people know? I started pressing flowers as a hobby during quarantine, and I am planning to start a little business on the side where I press and frame flowers!

New Arrivals

Meet two new additions to the Kadro family!



Christen Cokes

Christen joined the Kadro team in January 2021 as a Sr. Business Solution Analyst. She is the latest member of the company's expanding Business Solutions Analyst practice. Christen is no stranger to eCommerce. With over 17 years of eCommerce experience Christen is prepared to tackle the complex problems that happen in the enterprise space.

Welcome to the Kadro family Christen!

Sarah Ritter

Sarah Ritter, Kadro Project Manager

Sarah is a Senior Project Manager with over 15 years of experience in the software development industry. Sarah has experience working at big consulting firms, smaller digital agencies, and startups. Sarah brings extensive perspective to the team here at Kadro. Sarah grew up in Maryland working on a farm and moved to North Carolina to earn a Master’s in Computer Science at UNCW. On the weekends, Sarah enjoys camping, hiking, and rock climbing. Welcome Sarah!



dotdigital dotlive session on segmentation and segmenting tactics

Banner for dotdigital dotlive session on segmentation

Segmenting your data plays an important role in defining and understanding your target audiences. It allows you to identify the right customers for your products and services, keeping your marketing relevant and effective.

In this dotlive program, dotdigital marketing experts guide you through the top segmenting tactics B2B and B2C marketers should be using. These tactics will help keep you ahead of your competitors and return a higher ROI as you drive conversions with targeted marketing.

Join dotdigital's marketing experts, Dan Griffin and Mark Lew, along with guest Ariel Mordetsky from Kadro as they discuss quick-and-easy methods you can adopt and implement straight away.

Access the program via this link https://bit.ly/3fzOolC

Kadro is dotdigital’s the dotties connected 2020 Best Partner Americas award winner! 

Kadro eCommerce Insights Newsletter-Special 20th Anniversary Edition

February 2021 Special Edition

In the rapidly changing world of eCommerce, there has been one constant for the last 20 years, Kadro Solutions!

A message from our President/CEO, Rick Johnson

This eCommerce Insights newsletter is all about Kadro Solutions' 20th Anniversary. It was on February 23, 2001 that Kadro Solutions was incorporated in North Carolina. Founded by Rick Johnson, Malcolm Allen, Scott VandeLinde, and John Bowser in Raleigh, NC. It has been a long journey to establish, build, survive, and grow the business together. I am forever grateful to my business partnership and friendship with Malcolm, Scott, and John. Building and running a business takes commitment, hard work, dedication, and making many sacrifices along the way. Thank you. It has been a remarkable journey together.

Kadro's founders - Rick Johnson, Malcolm Allen, Scott VandeLinde, and John Bowser
Kadro's founders - Rick Johnson, Malcolm Allen, Scott VandeLinde, and John Bowser

For Kadro's successes, we have many people to thank.

First, our clients. We are very grateful and thankful for each and every one of our clients. They have all been a pleasure to work with and serve. We take a great deal of personal pride in helping our clients. Those that appreciate it the most often share their personal and thoughtful thanks to our staff for their service and commitment. Knowing that we're helping our clients run and grow their business is the best motivation and energy to strive for 20 more years.

Second, our partners and vendors. Everyone involved in helping us run our business, a heartfelt thank you for your support, dedication, and service. I'm very grateful for the help, counsel, and service you've provided to me, our business, and our employees.

Third, our technology partners who provide additional services and software alongside our engineering team so we can collaboratively and jointly serve our clients together. Thank you for your support and dedication.

A few words to our technology partners from Ariel Mordetsky, VP of Revenue at Kadro

A video message from Ariel Mordetsky, VP of Revenue at Kadro

Last, but certainly not least, is a big thank you and appreciation to all of our employees. From Mitchell Scott, who's been with us for 20 years, to our latest new hire, Joseph Tysinger, and everyone in between - THANK YOU! Without your hard work, dedication to our clients, and going the extra miles you often do, we could not have accomplished what we have over the past 20 years without each of you. My hope is that each employee - former and current - have all had the opportunity to grow, learn, and take pride in what they have accomplished by working at Kadro. You are all part of the Kadro family.

Happy Birthday Kadro!

Rick Johnson

President/CEO

For the Love of Pets

Picture of woman and dog overlooking the view from a mountain top

Saturday February 20, 2021 is National Love Your Pet Day or simply Love Your Pet Day depending upon which website you visit. As a long-time pet lover, my thoughts naturally gravitate to the matter of how and why I got my pets and to the fellowship experience.


WHAT CONSTITUTES A PET?

A variety of different pets - dogs, cats, birds, snakes and more

Depends who you ask. According the ASPCA, the category of companion animals (aka pets) includes dogs, cats, horses, rabbits, ferrets, birds, guinea pigs and select other small mammals, small reptiles and fish. Yet other sources show that, for example, horses are classified as livestock. Based on the many horse owners I know, their horses would definitely fall under the ASPCA classification.

US Pet Ownership percentages Regardless of which source and definition you choose to use, 67% of U.S.households, or about 85 million families, own a pet, according to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association (APPA).

Pets come in all shapes and sizes by land, water and air. Some have fur, others feathers, and some even have scales. They are labeled with scientific names like Canis lupus familiaris or Felis catus. But to us they are just Fido, Rover, Mittens or Boots. They are our pets. They’re our steadfast friends, companions and protectors who are there with us each day bringing a mixture of unconditional love, comfort and playful fun. Well at least that’s the case for dogs and many cats.

James Cromwell is credited with saying, “Pets are humanizing. They remind us we have an obligation and responsibility to preserve and nurture and care for all life.” Well spoken!

I’ll get back to the personal side of pets later in this post, but for now let’s turn your attention to the business side of things.



WHAT DO 85 MILLION FAMILIES OWNING A PET TRANSLATE INTO?

Short answer, a thriving multi-faceted industry! The U.S. pet industry is estimated to have reached $99 billion in 2020. It’s an industry that spans the gamut from large corporations that manufacture and offer an array of goods and services to small local retailers and services on-the-go providers that deliver pet related goods and servicesImage of the inside of a pet store in your local community.

The commerce aspects of pets are diverse and undeniable. What started out from a retail perspective as small local brick & mortar retailers has evolved into a plethora of those same retailers plus large national pet products chains, big box retailers, grocery stores and more. And what once was the sole domain of brick & mortar locations, has quickly moved into both omni-channel and an expanding universe of eCommerce direct retailing to both businesses and consumers, as well as a significant pet products and services presence on marketplaces.


KADRO CAN HELP YOU ACHIEVE RETAIL SUCCESS IN THE PETS ARENA

As a U.S. based company that specializes in eCommerce and helping companies to realize their visions for selling online, Kadro has its roots in both the commerce and personal sides of pets which I’ll get back to shortly. As a technology and commerce partner of pet industry leaders like Boss PetEdge, we help pet supplies distributors and retailers reach pet lovers throughout the U.S. via their websites. And for those who wish to participate via 3rd party marketplaces or may be thinking about starting a pets-related products and services marketplace of their own, our expertise allows us to help there too.

You can learn more about our work with Boss PetEdge by visiting the Boss PetEdge Portfolio page on our website. While you are at it, look at some of our other clients in the Portfolio area. Should you wish to discuss how we can help you to establish your own eCommerce pet’s products and services website or assist you in selling via marketplaces, please contact us at (877) 435-3453, sales@kadro.com or via our Contact Us web page.

Now as promised back to the personal side of pets.


MEET THE PETS OF KADRO

While the people at Kadro are training and certified business and technology professionals who deliver commerce solutions on Magento Commerce, many are also pet lovers. So here we present a few of those prized companions and friends we call our pets.

ArielM pets Karen A cats

Kahlua – Zoe (Goldendoodle) – Romeo 

Pet Lover: Ariel M.

Big Cat and Little Cat  touching each other for warmth,

while Karen works hard on the computer.

Pet Lover: Karen A.
Frito Lay Donovan

Frito Lay - He is a very chatty and munchy boy.

Pet Lover: Jacob W.

Donovan - 4-year-old Irish Setter who enjoys potty humor

and being pranked by his hoomans.

Pet Lover: Kevin R.

Hayes and Bentley - dogs Gigi - cat

Hayes and Bentley - Hayes is a Yellow Lab and Bentley is a

Brittany Spaniel. They love to hunt birds, moles,

rabbits, butterflies, and bees.

Pet Lover: Malcolm A.

Gigi, the Chameleon Cat

Pet Lover(s): Rick J. and Karen J.
Golden Retriever - KimP Tucker and Percy - dogs

Cooper - 2 year old Golden Retriever

who enjoys long walks and even longer naps.

He specializes in barking during zoom meetings.

Pet Lover: Kim P.

Tucker and Percy - 2 year old brother Shih Tzus Tucker

is active and loves to play ball. Percy just loves

attention and wants to be wherever we are.

Pet Lover: Allison H.
Denver - dog Pisco - dog

Denver - She wanted to give her best smile for everyone!

She is a high energy Border Collie who loves

to play and cuddle.

Pet Lover: Joanna S.

Pisco - a 10 week old Golden Retriever!

He loves biting ankles, fingers,

and leaves, but still learning to love baths.

Pet Lover(s): Evan G. family
hope and sookie - dogs Hope - dog

Hope and Sookie – German Shephard Dog & Shiba Inu

Vigilantly monitoring the front yard and street.

Key members of the Neighborhood Watch!

Pet Lover: Chris C.

Hope - Connor C.'s fur-baby, is always looking

for adventure. She loves swimming, opening gifts,

chasing balloons, and bubbles.

Pet Lover: Connor C.

Alice - dog Rocky - racoon

Alice - 1 year old Mini Australian Shepherd

who loves to go on walks and to the local dog park.

Pet Lover: Robert G.

Rocky - the racoon and her two cubs or kits

live under the deck. She likes to have staredown

matches with Gigi, the Chameleon Cat above.

Pet Lover(s) – Rick J. and Karen J.
Rooney - dog

Rooney - Turn off Zoom, I am attempting to sleep.

Pet Lover(s): Chris D. and family

NATIONAL LOVE YOUR PET DAY – Saturday 02/20/21

In closing, let all the pet lovers out there celebrate with your pet(s) on this special day. Although really shouldn’t every day be your pet’s special day?

January 2021 Kadro eCommerce Insights Newsletter

Kadro-newsletter-banner
January 2021 Edition

News, insights and information from the rapidly changing world of eCommerce designed for the online merchant!

600
OPENING THOUGHTS
As we undertake the New Year, we cannot help but reflect on this time in 2020. Remember how different the world and the eCommerce realm were. Much has transpired since then as we continue to adapt to the fluid nature of our personal or professional lives. The eCommerce industry has grown and evolved during this period far more than most might have imagined. More businesses are turning to eCommerce as a means of sustainability. Many are also adopting new methods for delivering their goods and services to their customers. Kadro looks forward to the months ahead with resolve and a continued commitment to make your vision for selling online a reality.
CLIENT SPOTLIGHT
WestCMR logo
RETHINK HOW YOU BUY AND SELL  SURGICAL SUPPLIES 
WestCMR helps hospitals and surgery centers capitalize on buying, selling and liquidating in-date surgical supplies. Learn how WestCMR engaged Kadro in late 2020 to assist them in completing their migration to Magento Commerce Cloud and launch two B2B eCommerce websites.
TECHNOLOGY PARTNER SPOTLIGHT
magento-commerce-logo-1

No other platform gives you the power to create unique and engaging shopping experiences. Enjoy rich out-of-the-box features, an unlimited ability to customize, a flexible headless architecture, and seamless third-party integrations. With Adobe eCommerce platforms, certified solutions partners like Kadro, and a vast marketplace of useful functional extensions, you can bring your commerce vision to life.

ARE YOU READY TO MOVE TO MAGENTO?
Let Us Know
marketplaces-banner
TIME TO LAUNCH A MARKETPLACE OF YOUR OWN?
A growing number of B2B businesses are building their own marketplaces — and expanding their market share. Now is a great time to explore how you too may benefit from the marketplace movement.
EMPLOYEE SPOTLIGHT
ariel2
MEET THE GUY
Ariel Mordetsky
Vice President of Revenue

What do you do: I lead Kadro's Business Development, Account Management and Partnership Programs.

If you could do anything you want right now, what would it be:  Go scuba diving in the Caribbean, preferably in St Lucia.

What’s your favorite food: Cheesecake, NY Style, but The Cheesecake Factory® makes a pretty mean Red Velvet cheesecake as well.

What about family: Somehow my wife is still with me after 14 years, and we have two beautiful daughters, Skylar Rose and Juliette Belle. 

Pets: Our cats Kahlua and Romeo (my wife's blond hair, blue eyed boyfriend), Zoe our Goldendoodle, and our fish!

What do you hate: Freezing rain and sleet

Favorite karaoke song: Keep on Rocking in the Free World, but the Pearl Jam version so I can channel my inner Eddie Vedder. 

What gets you out of bed in the morning: Work wise it’s working with my team at Kadro and helping our customers; but in actuality it’s my wife's boyfriend, the previously mentioned Romeo.

Biggest recent professional accomplishment: Surviving 2020 without having to layoff or reduce anyone's salary! 

Biggest recent personal accomplishment: A completely homemade smoked  pastrami. Sorry, it has already been eaten.   

Last Words: Call me to talk about your Magento eCommerce project.

speed-up-website-graphic

DOES YOUR MAGENTO WEBSITE LOAD SLOWLY?
DOES IT RUN SLUGGISHLY?
OR WORST OF ALL, IS IT SIMPLY UNRELIABLE AND MAYBE NOT RUNNING AT ALL?

Check out our Site Analysis & Optimization Services (SAOS) and Turbo Boost your Magento website.
pexels-pixabay-262508
THE KADRO BLOG
Our blog is a great place to find authoritative articles on a variety of eCommerce and business topics, links to webinars and podcasts and more.
Be sure to read the February edition of eCommerce Insights for an important Kadro company announcement.
board-1647322_1280
FOR THE SOCIAL MEDIA MINDED
Keep up with the latest Kadro information on these channels
2021 Twitter logo - blue 58pxLI-In-Buginstagram-logo-58pxf_logo_RGB-Blue_58

Kadro eCommerce Insights Newsletter December 2020

Happy Holidays image
News, insights and information for the online and omni-channel merchant from the dynamic world of eCommerce! Holiday promotions too! Save $

News, insights and information

from the ever-changing world of eCommerce

designed for the online B2B and B2C merchant!

 

In the December 2020 Edition.....


  • To all our clients - past, present and future 
  • To our technology partners  

  • Kadro's Site Analysis & Optimization Services can help to ensure that performance issues don't interfere with your online business.
  • Meet Noah Trimble, Software Engineer

  • Explore blog posts, webinars, podcasts and more

  • Special online holiday savings

     

On February 23, 2021, Kadro turns 20! 

 

While we've seen a great deal of change throughout the years, one thing that has remained constant is our commitment to helping our clients succeed.

 

As we continue through the 2020 holiday season and prepare to exit what has certainly been a bizarre and difficult year, we want to take a moment to remember, thank and celebrate our clients - past, present and future (a subtle Scrooge reference for those following along). It was your decision to choose Kadro as a partner that has fueled our growth and success.

 

It began with our very first client - REEDS Jewelers - who has been our client for 20 years! Amazing to think of all those Black Fridays and Cyber Mondays we've shared together!  Our client journey continues with the dozens of exceptional companies whose eCommerce stories are chronicled in the portfolio area of our website.  We are also proud of our most recent site launches with our newest clients including Hungry Harvest, SeaDek, WestCMR and The Fruit Company.

 

We wish you a Happy Holiday season

and a prosperous New Year. 

     

Ready To Move To Magento Commerce?

     

To Our Technology Partners 

 

It takes a strong, diverse, and experienced network of technology partners to provide the range of quality functionality and services necessary to succeed in today's volatile and  expanding eCommerce environmentWith that in mind, we send out our best holiday wishes and sincere thanks to all those companies who have chosen to partner with us in delivering robust solutions to the eCommerce business community. 

 

It starts of course with Adobe and their industry-leading Magento eCommerce platform.  We'd be remiss if we did not again thank dotdigital for naming Kadro as Best Partner - Americas at this year's dotties connected awards event.

 

To all our technology partners that span the eCommerce ecosystem, we appreciate your support and complementary commerce products which allow us to build on the Magento foundation and provide our customers with the right mix of technology solutions to meet their needs. Looking forward to even greater collaboration in 2021.

     

Supercharge Your Magento Website with Site Analysis & Optimization Services from Kadro

 

Cyber Monday was the biggest day for online shopping in U.S. history, with shoppers spending $10.8 billion, or 15% more than they spent in 2019, reports Adobe Analytics. How did your eCommerce website do? Was it running slow? Was performance inconsistent?  Need a partner who has the expertise to improve your website's performance? We can audit your website environment and propose solutions to your site’s functionality and performance woes.

 

Maybe you're thinking about re-platforming your present eCommerce website to Magento?  Still yet, perhaps you are on Magento 1 and need to upgrade to Magento 2?  Regardless of your situation, Kadro is here to help make your vision of effectively selling online a reality!

     

Meet Noah Trimble,  Software Engineer at Kadro

NoahT

In this month’s eCommerce Insights newsletter we spotlight Noah Trimble, a back-end software developer at Kadro who is one of our skilled software engineers building Magento customizations and integrating other systems with Magento to meet our client’s needs. Noah has grown into a key member of our software engineering team that has recently delivered new eCommerce sites for Brame Speciality, Houser Shoes, Duplin Winery, MakerPlace, National Wholesale, WebbMason, and SeaDek.  Visit our Portfolio page to learn more about our client projects.

 

A CO-OP EDUCATION PROGRAM DELIVERING EMPLOYMENT OPPORTUNITIES

Noah has been with Kadro now for almost three years. He came to the company as a number of employees have via the Cooperative Education Program at NC State University (NCSU).  Noah recalls, "I selected Kadro because the co-op program had informed me that previous co-op student participants always had great things to say about the company.  I did multiple co-op rotations working at Kadro while completing my B.S. degree in Computer Science at NCSU. I was pleased to receive an offer for full-time employment from Kadro during my senior year. I had already invested quite a bit of time getting to know the company, its personnel and customers during my co-op rotations and really enjoyed the people and work so I didn't even bother applying anywhere else." All you current and potential NCSU co-op program participants keep this in mind!  Visit our University Co-op Program page for more information. 

 

ENJOY WHAT YOU DO AND WHERE YOU DO IT… KEYS TO CAREER SUCCESS

We asked Noah about the Kadro work environment and the work itself. His response is rather typical of the general attitude of the staff. “I enjoy both the work environment and the work I do at Kadro. The environment is very relaxed, teamwork is good, and I enjoy all my coworkers," he stated, “Before the pandemic, we used to frequently get lunch together, sometimes play games after work, and do other extracurricular activities as a company.”  Noah also mentioned that Kadro management really listens and responds to employee requests and suggestions. For example, Noah asked to be allowed to focus mostly on back-end software engineering work versus front-end work early in his tenure. His request was granted which has made the work he does that much more enjoyable. 

 

FRIENDS, FAMILY, FOOD, FUN AND GAMES

Outside of work, Noah enjoys spending time with friends and family.  He does a bit of TV watching (haven’t we all in this year of unique change and challenges), reading, listening to music, and playing videogames (also a popular pastime in 2020).  While he is into travelling and hiking, those activities have been obviously limited of late. On the gastronomic front, Noah’s enjoys many kinds of food, especially Asian and Hispanic, and is a big fan of Thai curries. Good choice Noah! 

     

November 2020 Kadro eCommerce Insights newsletter

November 2020 Kadro eCommerce Insights newsletter holiday banner image

News, insights and information from the rapidly changing world of eCommerce designed for the online B2B and B2C merchant!                                             In the November 2020 Edition.....

  • Holiday specials brought to you by select Kadro online merchant customers

  • A look back and at today for Kadro's first customer - REEDS Jewelers 

  • Technology Partner of the Month - Vertex, a leading provider of business  tax software and services 

  • Did you know about Kadro's Marketplace services?

  • Kadro's Site Analysis & Optimization Services (SAOS) can help to ensure that performance issues don't interfere with your online business.

  • Meet Elyse Robillard, Kadro's Senior Project Manager

  • Kadro named a North Carolina Top Performing E-Commerce Developer

  • Explore recent blog posts


SAVE-AT-HOME HOLIDAY SPECIALS BROUGHT TO YOU BY SELECT KADRO CUSTOMERS

Holiday gifts

PetEdge banner image

Groomers, kennels, veterinarians, breeders, and active pet enthusiasts have access to over 10,000 national-brand and exclusive PetEdge-brand products through our website and catalogs.

Houser Shoes banner image

Browse through our wide collection of affordable shoes by designers, clothing, footwear, and accessories for women, men, and children.

SeaDek Marine Products banner image

Founded in 2002, SeaDek® Marine Products, part of Hyperform Inc., is a leading developer and manufacturer of innovative marine decking materials and lamination for OEM boat builders in the marine industry as well as to boat owners seeking custom products. Made from closed cell PE/EVA foam, SeaDek Marine Products offers safe and comfortable alternatives to marine traction products currently on the market.

Get special holiday savings from these Kadro online merchants by visiting our holiday promotions page! Holiday savings end 12/31/20.


REEDS Jewelers

REEDS Jewelers home page

Since 2001, Kadro has worked with REEDS Jewelers as their eCommerce solutions provider and partner. Over that time, we have delivered on multiple site redesigns, a re-platforming, the implementation of a number of custom site features and integrations, and evolved REEDS online business to an omni-channel solution.

We believe that this relationship speaks well of our ability to evolve with the needs of our clients, our extensive eCommerce expertise, and our commitment to customer service which has resulted in the common experience of satisfied and loyal clients.

Looking back a few years, in March 2018 Kadro and REEDS successfully launched the re-platform of REEDS.com B2C website onto Magento Commerce. The success of this project was largely measured by achieving functional parity with well-established business processes and mission critical back-office integrations required to operate their online business. It was a large collaborative effort between REEDS' eCommerce and IT teams, Kadro, and a number of other technology partners.

More recently, we worked with REEDS on a redesign of their website.  You can see it here at https://www.reeds.com/.  

Mark deCausmeaker, Director of Multi Channel Sales at REEDS Jewelers Inc. described the REEDS/Kadro relationship this way... 

“REEDS Jewelers has been in business for over 65 years but having retail knowledge does not necessarily translate into having a successful website. With Kadro we have a partner that offers direction, planning, and services over a wide variety of E-commerce related fields such as mobile commerce, social media and standard ecommerce solutions.

Kadro seeks to anticipate our needs and offer solutions, often before we see the opportunity or problems which enable us to concentrate the bulk of our efforts in our area of expertise, the jewelry industry and our customers."

We are obviously honored to be able to play a role in advancing REEDS success in the highly-competitive retail jewelry business.

We wanted to take a moment to also acknowledge a recent honor bestowed on Arthur Phidd, CIO of REEDS.  Mr. Phidd was named one of the 10 Best CIOS for 2020 by Industry Era Magazine.


Technology Partner of the Month 

VERTEX logo
Tax Technology at the Speed of Business

Founded in 1978, Vertex is a Pennsylvania-based leading provider of business tax software and services for companies of all sizes with both cloud and on-premise solutions to enable compliance for sales and use, income, value-added and payroll taxes.  


Marketplaces banner
Experience the ability to bring your brand to new channels like Amazon, eBay, Walmart with our affordable omni-channel tool.  Or if you are thinking of starting your own marketplace, then explore Kadro's best-in-class multi-vendor marketplace solution that runs on Magento Commerce.


Supercharge Your Magento Website with Site Analysis & Optimization Services (SAOS) from Kadro 

Site running slow?  Inconsistent performance?  Need a partner who has the expertise to improve your website's performance? We can audit your website environment and propose solutions to your site’s functionality and performance woes. Check out this link - https://www.kadro.com/magento-turbo-boost-service - to learn more.


Meet Elyse Robillard, Senior Project Manager at Kadro

Elyse Robillard picture

It takes a wide array of skills and experience to successfully complete a major eCommerce project. Thus, the Kadro team is made up of individuals skilled in a number of disciplines from accounting to specialized technical proficiencies. A key role in each project is that of project manager. With that in mind, in this month’s Kadro newsletter we introduce you to one of the company’s senior project managers, Elyse Robillard.

 Elyse joined Kadro in 2014 after spending a number of years at computer giant IBM. She was happy to make the transition from the vastness of a large global organization with hundreds of thousands of employees to a more modest sized, family environment  organization like Kadro. The downsizing just felt right and more personal to Elyse.

Like quite a few members of the Kadro team, Elyse fills a number of roles. Officially, she is a Senior Project Manager. She also handles the majority of invoicing for the company’s new and existing eCommerce customer engagements. Keeping accurate track of work and billings is obviously an essential task in any Kadro project. Elyse supplements that work with the function of providing non-technical new hire training to new staff members as they enter the organization.

With her role and tenure, Elyse has been a member of teams involved in a wide range of customer projects from REEDS.com’s (fine jeweler) move to Magento to eCommerce work completed for Weekends Only (furniture retailer) and Doheny’s (consumer and commercial pool supplies and equipment).

Outside of work, Elyse spends plenty of quality time with her son playing outdoors, enjoying time at their pool, and heading to the beach (as Covid conditions allow of course). In the same regard, as conditions allow she also enjoys global travel, especially to Europe and more specifically Ireland. Sounds like fun.

As the holidays commence, we wish all those that may travel a happy and safe journey.



Kadro named Top Developer in North Carolina by Clutch

Kadro named one of the Top Performing E-Commerce Developers in North Carolina 

The team at Kadro received some exciting news recently from Clutch, the internationally-renowned B2B rating and review platform. Kadro was named one of North Carolina’s top e-commerce developers for 2020. Clutch praised Kadro's e-commerce strategy, consulting, design, and development expertise!  According to Clutch and their research, amongst all providers in North Carolina, Kadro is consistently one of the best! 


.

Ready To Move To Magento Commerce?



Make sure you keep receiving our newsletters by whitelisting our URL.

Want to make future newsletters better? We'd love your feedback! 

And stay up-to-date on all the latest Kadro and eCommerce happenings by engaging with us on social media!